Melissa M.

• Drove end-to-end program management for campaign preparation and go-live, leading status tracking and stakeholder engagement to ensure on-time delivery and risk mitigation, maintaining high reliability across CTV, OTT, and Display formats.
• Partnered closely with the Netflix Organization, facilitating cross-functional alignment and accelerating execution from pre-sales planning through post-launch delivery.

• Global Program & Client Strategy: Leveraged platforms like Microsoft Monetize SSP/DSP and Salesforce to deliver actionable insights and optimize client performance. Led the development of global operation strategies aligned with KPIs such as CWT and SLA compliance.

• Executed inventory availability checks, planning validation, and quality assurance, directly supporting successful campaign launches and ongoing performance stability.

• High-Impact Revenue Oversight: Supported $41M+ in advertising spend, delivering over 1 billion impressions for top-tier clients including Apple, Disney, Google, and McDonald’s, while ensuring campaign accuracy and performance optimization.
• Workflow Automation & Scalable Training: Automated key operational tasks using Power BI, CRM tools, and Salesforce. Leveraged a comprehensive four-week onboarding program that significantly reduced ramp-up time and improved team productivity.
• Managed complex subscription billing models, ensuring financial integrity and accuracy within a healthcare environment.
• Identified opportunities to leverage LLMs to optimize workflows and automate clinical documentation.

• Provided technical support and ticket resolution for campaigns, assisting Netflix account management teams and collaborating with Microsoft to ensure smooth campaign execution, resolving tracking and implementation issues.
• Leveraged forecasting dashboards and yield analytics to evaluate inventory by product type, date, and priority, ensuring data-informed planning outcomes.

Pinterest Project (Accenture Partnership)
Supported the Pinterest project in partnership with Accenture, generating over R$30,000 in business impact within one month through client management, performance tracking, and spreadsheet-based reporting.

Strong interpersonal, communication, and negotiation skills, with logical and analytical thinking.

• Developed and executed internal linking (interlinking) strategies to improve site structure and organic performance.
• Used SEMrush at an advanced level for keyword research, audits, tracking, and competitive analysis.
• Monitored and mapped content trends using Google Trends and industry tools to inform SEO and content strategy.

• Managed end-to-end daily retail operations across mass-retail accounts, from purchase order intake and allocation through pick/pack/ship, routing, ASNs, invoicing, and deduction resolution.
• Monitored and analyzed retention and conversion metrics to support growth strategy optimization.
• Oversaw logistics, order flow, inventory, and forecasting, collaborating closely with internal operations teams, 3PL partners, and retail stakeholders to ensure on-time, accurate fulfillment.

• Managed the onboarding of 150+ merchant accounts during the Brazil pre-launch phase, coordinating timelines, quality standards, and operational readiness at scale.
• Leveraged AI-generated image prototyping (Gemini) and AI-based image enhancement to improve menu quality, visual consistency, and conversion readiness prior to launch.
• Led end-to-end menu creation and configuration for a large-scale delivery app, including structured catalog setup, image insertion, and visual optimization to enhance merchant presentation.
• Led the redesign of intake workflows, templates, and triage mechanisms, establishing standardized processes across multiple partners and significantly improving operational consistency and response quality.
• Partnered cross-functionally with Product, Engineering, Supply, and Customer Experience teams to define clear escalation paths, service-level expectations, and communication standards, reducing friction and accelerating issue resolution.
• Authored and scaled playbooks, internal documentation, and partner-facing resources, increasing transparency, onboarding efficiency, and the organization’s ability to deliver repeatable operational excellence at scale.