Melissa Martins

-Advertising Campaign Management for Netflix LATAM focused on CTV and Streaming Ads
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• Campaign Execution & Management: Launched and managed over 200 digital advertising campaigns for Netflix (CTV) across Programmatic, PMP, and Direct IO channels using platforms like Microsoft Monetize DSP/SSP, Placements.io, Salesforce, Jira, and Azure.

• High-Impact Revenue Oversight: Supported $41M+ in advertising spend, delivering over 1 billion impressions for top-tier clients including Apple, Disney, Google, and McDonald’s, while ensuring campaign accuracy and performance optimization.

• Workflow Automation & Scalable Training: Automated key operational tasks using Power BI, CRM tools, and Salesforce.

• Monitored live advertising campaigns to ensure accurate tracking, pacing, and delivery, promptly resolving any discrepancies to maintain optimal performance.
• Maintained detailed quality assurance (QA) documentation and reports, providing actionable insights that enhanced workflow efficiency and improved campaign accuracy.
• Collaborated closely with trafficking, account management, and creative teams to optimize QA processes, reduce errors, and ensure seamless campaign execution.
• Conducted rigorous creative testing across Connected TV (CTV) devices, verifying asset functionality, quality, and compliance with platform requirements.

Consultative sales of Pinterest Ads through an outsourced project via Accenture:

• Scheduled and led client meetings to drive ad strategy and conversion-focused solutions
• Closed sales deals with small to mid-sized businesses, focusing on CPC and CPM campaign models
• Deep understanding of Pinterest ad formats, tag implementation, and conversion tracking
• Managed campaign setup, including budget allocation, bidding strategies, and performance monitoring
• Provided technical guidance on Pinterest tag installation for accurate CPC tracking
• Collaborated with internal teams to optimize ad performance and improve client ROI

• Conducted Outbound calling and emailing to potential clients to inform them about our services and set up appointments, which were then logged in our CRM.

• Utilized B2B and SaaS experience to drive successful client interactions and achieve business goals.

• Maintained a strong focus on meeting and exceeding business targets (KPIs), consistently driving results.