Performed comprehensive market and competitive analysis through industry research and in-depth interviews to identify points of product differentiation and positioning and develop future product roadmaps.
Consultant Project Manager
PreGame Trainer, Inc.
Roswell
2017.10 - 2019.01
Led digital marketing efforts and activations, driving awareness and engagement for the product launch.
Directed development and implementation of training tools, enhancing FACEIT's value proposition for users.
Coordinated cross-functional teams for efficient project execution and communication.
Facilitated introduction of FACEIT Pro League to North America, increasing brand presence in a new market.
Director of Marketing
BOOMEO (IMG Esports)
2017.04 - 2017.10
Led marketing campaigns and sales opportunities, community management, competitive operations, and PR relations to drive brand visibility.
Oversaw social media channels to actively engage gaming community and foster brand loyalty.
Oversaw content creation for digital platforms, ensuring alignment with brand voice.
Coordinated esports events and tournaments to enhance community engagement and increase participant involvement.
Brand Marketing Manager
Rich Product Corporation
2015.12 - 2017.05
Managed agency-partner relationships, championed brand’s Digital & Social Media Platforms, coupon marketing, ASM support, brand team budget management, lead recipe development photoshoots & videoshoots, reported monthly Nielsen data, competitive tracking, KPI, NPR, and Risks & Opportunities, supported CPC/SMC appetizer NPD, and STM Innovation/Renovation projects.
Developed brand strategies to enhance product visibility in target markets.
Managed cross-functional teams to execute marketing campaigns effectively.
Analyzed consumer insights to inform brand positioning and messaging.
Project Manager
Sogeti Group
2014.01 - 2014.12
Led project planning meetings to define scope and objectives, ensuring clarity and shared understanding among stakeholders.
Coordinated cross-functional teams to ensure timely project execution, aligning resources and priorities effectively.
Identified risks and implemented mitigation strategies throughout project lifecycle.
Identified risks and implemented mitigation strategies throughout project lifecycle.
Payroll & Invoicing Administrator
Insight Global, LLC
2013.01 - 2014.01
Processed new hires, payroll, and invoiced accounts for fifteen sales offices nationwide, led team in administering wage garnishments, and maintained communication with internal and external account managers.
Managed office communications and coordinated daily administrative tasks.
Maintained accurate records and organized documentation for easy access.
Assisted in scheduling meetings and preparing agendas for team discussions.
Education
Bachelor of Business Administration - International Business, Marketing, French
Valdosta State University
Valdosta, Georgia
2012-12
Skills
Partnership management
Business growth
Product development
Process improvement
Project management
Change leadership
Strategic visioning
Team leadership
Stakeholder engagement
Entrepreneurial leadership
Marketing strategy
Digital marketing
Online advertising
Communication skills
References
Available upon request
Leadership Experience
Throughout my life, I’ve organically landed multiple leadership roles (from sports teams, work place, to even my competitive video game career), I’ve always stepped up to be the natural vocal leader to get the team on the same page, and achieve common goals.
Communication Skills
My relationships are built first and foremost on a strong foundation of trust, and expectation management. I foster all my communications with a clear, concise, and empathetic delivery. My presentations are well prepared and adaptable. I understand the importance of checking-in, following up with a pen and paper to gain honest feedback and a list of actionable items to improve upon.
Languages
English
Native
Native
French
Proficient (C2)
C2
Certification
ServiceNow Certified System Administrator
ServiceNow Certified Implementation Specialist – IT Service Management (CIS-ITSM)
Software Developer - Full Stack Certification Bootcamp (Digital Crafts)