Overseeing the entire strategic & roadmap development process for the company website to ensure the site is aligned with the latest market trends
Successfully managed the 2023 $4 million development budget for the planning & execution of enhancement & optimization projects and saved the company just under $350k for the year by negotiating rates with third party development agency to ensure we came in under budget for the year
Managing a team of several product owners and aligning on key initiatives for their respective areas of responsibilities to ensure that overlapping projects are planned & executed successfully
Identified several key enhancements & optimization opportunities such as improved search & recommendations logic for more improved personalized results as well as persistent cart feature to simplify the shopping process across desktop & mobile experiences
Product Manager - Site & Mobile
Bluemercury
09.2021 - 09.2023
Managed a team of product owners to prioritize integrations & enhancements across the the website to meet business needs
Lead multiple integration projects simultaneously and ensured that timelines & deliverables were met within budget
Managed a $3 million development retainer budget and ensuring that all CapEx & OpEx projects are being tracked properly within it
Created a new work planning process so that roadmap planning was more streamlined and ensured that cross-functional teams were able to collaborate and see the big picture for upcoming year
Meeting with senior leadership to align on projects, changes in business priorities, and inform of any risks or road blocks to project deadlines
Associate Digital Operations Manager
Bluemercury
02.2020 - 09.2021
Oversaw design and development of website by gathering business requirements & managing the ongoing prioritization and release calendar, and supervising development agencies and digital partners
Collaborated with several internal & external teams to design, development, and successfully launch a new company website that showcases a more elevated feel to the company's brand
Created a new submission form for digital requests to streamline the intake process for any site integrations & enhancements to capture basic requirements and understand prioritization to organize in the backlog
Collaborated with business users and dev partners to build detailed product requirements, specs, user stories, and UAT scenarios, ensuring clear communication is made across business, design, UX and development teams
Managed third-party integrations and established strong third-party & vendor relationships, along with ongoing identification of new partnerships and business opportunities that support continuous improvement of omni-channel customer experience
Coordinated production releases and updated cross-functional teams of new enhancements added to website
Analyzed voice of the customer report to identify site pain points and built out A/B testing scenarios to determine best user experience to implement
Ecommerce Project Coordinator
Bluemercury
06.2018 - 01.2020
Tracked & reported on project status for new product features and enhancements
Identified UPC labeling process improvement with warehouse team that saved the company about $20k per annual quarter
Assisted managers and supervisors with documenting department SOPs
Stepped up to take on responsibilities of product management and working with development team to prioritize tickets and release calendar after internal turnover
Partnered with supply chain team to ensure that GWP & sample products would be available for redemption prior to promotions or email campaign launches.
Performed continual site audits to identify enhancement opportunities and worked with development team to get incorporate changes.
Ecommerce Coordinator
SFERRA
04.2017 - 05.2018
Manage day-to-day promotions, site content updates, and merchandising, as well as testing of promotions to ensure accuracy and effectiveness
Assisted with pulling metrics and regular reporting of KPI’s to assess on-going success of digital projects and adjust editorial calendar based on findings
Documented identified defects using JIRA and helped developers complete further testing and resolve issues.
Work cross-functionally within company to ensure that project deadlines were met
Produced status reports for senior management detailing project updates, key milestones, etc.
Education
Bachelor of Arts - Communications Major, Political Science Minor
Rutgers University
New Brunswick, NJ
2016
Skills
Product Lifecycle Management
Requirements Gathering & Analysis
JIRA / Confluence
Shopify / Magento
Agile / Waterfall Methodologies
Business Strategy Planning
Roadmap Planning
Troubleshooting
Certification
Certified Scrum Product Owner (CSPO) October 2019- March 2023
Timeline
Senior Product Manager - Site & Mobile
Bluemercury
09.2023 - Current
Product Manager - Site & Mobile
Bluemercury
09.2021 - 09.2023
Associate Digital Operations Manager
Bluemercury
02.2020 - 09.2021
Ecommerce Project Coordinator
Bluemercury
06.2018 - 01.2020
Ecommerce Coordinator
SFERRA
04.2017 - 05.2018
Bachelor of Arts - Communications Major, Political Science Minor