MIRIANE MEDEIROS
Palhoça,Santa Catarina
Resumo
Sales and channel management professional with 26 years of experience in the hardware market, including 18 years in distribution, covering the entire Brazilian territory. Strong expertise in channel management, sell-in and sell-out strategies, business development, account management, and brand growth. Extensive experience working with resellers, e-commerce platforms, and large retail chains, with a solid background in the security segment.
Visão geral
4
4
years of professional experience
Histórico profissional
Product manager
Duex Brasil
São José, Santa Catarina
08.2024 - Atual
- Developed product strategies by aligning market needs with company capabilities to generate value
- Analyzed market trends to identify opportunities for launching new products and improving existing ones
- Oversaw product quality, conducting tests and validations to ensure compliance with established standards
- Reviewed technical documentation to confirm all specifications and requirements were met
- Planned and executed online communication campaigns to increase awareness among social media users
- Designed and implemented brand engagement initiatives to strengthen customer relationships and campaign reach
- Supervised new product launches, ensuring all steps were completed on time and with quality standards
- Managed product lifecycle, monitoring performance and making necessary adjustments to meet market expectations
Sales Channel Manager
Cooler Master Brasil
01.2021 - 07.2024
- Managed sell-in and sell-out operations with official distributors
- Worked closely with key market players
- Developed commercial strategies and monitored performance indicators
Formação acadêmica
Bachelor's Degree - Business Process Management
Postgraduate Degree - People Management
Habilidades e competências
- Channel Management
- Sell-In & Sell-Out
- Brand Development
- Business Development
- Account Management
- Commercial Strategy
- Relationship Management
Linha do tempo
Product manager - Duex Brasil
08.2024 - Atual
Sales Channel Manager - Cooler Master Brasil
01.2021 - 07.2024
- Postgraduate Degree, People Management
- Bachelor's Degree, Business Process Management