Nikesh Kumar
Performance Marketing Manager
Bangalore
Summary
Experienced Performance Marketing Manager with a demonstrated history of working in the digital marketing industry. Expert in social media strategy and search campaign management. Won yearly Global Agency Award for excellent performance on social media strategy and campaign management in Juneʼ 2022. Having ~10 years of experience with Fortune 500 Clients in Paid channel in different industries like Pharmaceuticals, BFSI, Wealth management, and E-commerce.
Successfully executed paid media strategies and implemented tracking using 3rd party tools. Achieved the project goals by doing thorough competitor research, keyword research, ad copy writing, landing page content suggestion and creating efficient campaign structure. Actively, built a team of 20+ members from scratch for the largest project in iQuanti.
Helped Testsigma grow its paid channel pipeline from $1M to $3M in two quarters by improving the quality of SALs and efficiency of campaigns by precise ABM targeting.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
6
6
Certifications
Work History
Performance Marketing Manager
Testsigma
12.2024 - Current
- Boosted brand awareness and generated MQLs while managing internal and external marketing campaigns and programs.
- Improved pipeline through the creation of engaging compelling ad copy and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Mapped keyword to ad copy to landing pages to maximize the user experience.
Performance Marketing - Manager
Indegene Pvt Ltd.
07.2023 - 11.2024
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Mentored team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Providing strategy for RFPs
- Hire new prospect for the company
Solution Specialist - Manager
iQuanti Pvt Ltd.
01.2022 - 01.2023
- Managed media spend of $30M-$40M annually.
- Streamlined project workflow and collaborated with management to implement process improvements.
- Managed diverse projects and resolved complex issues to support timely completion.
- Resolved client issues on paid campaigns and audience targeting to enhance overall customer satisfaction ratings.
- Proactively inspecting campaign performance. Reviewing the campaign structure, keyword theme, ad copy and audience targeting to find and resolve errors.
Lead Analyst
iQuanti Pvt Ltd.
01.2021 - 01.2022
- Lead 3 project teams for separate projects
- Competitor research, keyword research and ad copy writing for iQuanti internal B2B tool
- Ran campaign for iQUanti B2B tool to create brand awareness
- Converted an ecommerce pilot project to one of the largest ($30-$40 million yearly budget).
- Helped the hiring team to find and hire technically sound people in digital media
- Created and presented new RFPs to senior leadership
- Created the format and managed the monthly dashboards on an Enterprise level that included data from 5 different channels.
Senior Analyst
iQuanti Pvt Ltd.
01.2019 - 01.2021
- Keyword research, ad copy writing and landing page content suggestion to improve the user experience
- Mapped processes to holistically examine business flow and identify improvement opportunities.
- Supported and aligned efforts to meet business and customer needs.
- Analyzed data to identify root causes of problems and recommend corrective actions.
Analyst
iQuanti Pvt Ltd.
01.2016 - 01.2019
- Keyword research for multiple projects with intent funnel segregation
- Wrote ad copy, using the USP present in the landing page for American Express that increased click-through rates by 30%-40%
- Learned new channels and technologies to address changing industry needs.
- Managed the weekly/monthly dashboards on a project level that included data and insights
Education
NIST
Berhampur 01.2011 - 01.2015
Skills
- Social – Facebook and LinkedIn
- Google Ads - Search, Display, Demand Gen, PMax
- Review Platform - G2 & Capterra
- Microsoft Ads
- Programmatic - The Trade Desk
- Verizon Media - Native and Video
- Adserver - Sizmek
- Content Channel - Taboola & Outbrain
- Analytic - Omniture & GA4
- Supermetrics
Certification
The Trade Desk Specialist Certification
Timeline
Performance Marketing Manager
Testsigma
12.2024 - Current
Performance Marketing - Manager
Indegene Pvt Ltd.
07.2023 - 11.2024
Solution Specialist - Manager
iQuanti Pvt Ltd.
01.2022 - 01.2023
Lead Analyst
iQuanti Pvt Ltd.
01.2021 - 01.2022
Senior Analyst
iQuanti Pvt Ltd.
01.2019 - 01.2021
Analyst
iQuanti Pvt Ltd.
01.2016 - 01.2019
NIST
01.2011 - 01.2015
Similar Profiles
Lavanya CLavanya C
Product Marketing, Community Manager at TestsigmaProduct Marketing, Community Manager at Testsigma
Subhashree PadhihariSubhashree Padhihari
Sr Lead Development Representative at TestsigmaSr Lead Development Representative at Testsigma
Lavanya RameshLavanya Ramesh
Talent Acquisition at TestsigmaTalent Acquisition at Testsigma
Anil Kumar SawAnil Kumar Saw
Staff Engineer at Altimetrik India Pvt. LtdStaff Engineer at Altimetrik India Pvt. Ltd
Hisham ParveezHisham Parveez
AI Engineer at Optimum SolutionsAI Engineer at Optimum Solutions