Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Creating, Mindful living, sustainability, community building, and storytelling.
Timeline
Generic
Nisha Kumari

Nisha Kumari

Visual and Graphic Design
Remote

Summary

Multidisciplinary designer passionate about conscious living, creativity, and fostering meaningful community connections. Skilled in strategic design, storytelling, and visual clarity to craft experiences that resonate with human values. Seeking to apply these talents to intentional spaces centered around sustainability, mindfulness, and fostering genuine connections.

Overview

10
10
years of professional experience
4
4
years of post-secondary education

Work History

VISUAL & GRAPHIC DESIGNER

New York & Company and Lord & Taylor
04.2022 - Current
  • Company Overview: Saadia Group | Bangalore
  • Saadia Group | Bangalore

SENIOR GRAPHIC & VISUAL DESIGNER

Max Fashion Ecom & Easybuy
09.2020 - 04.2022
  • Company Overview: Landmark Group | Bangalore
  • Creative planning, best in class output & innovations in design for weekly, monthly refreshes, static pages, season launches, campaign launches and SIS.
  • Implementation of unique creative identity for Online Exclusive Properties to drive engagement.
  • Integrate web communication to business asks in line with brand guidelines.
  • Creative ideation & output for ad-hoc requirements for regular engagement marketing, social media and Omnichannel.
  • Adherence to changeover timelines as per Business Requirements.
  • Performance benchmark analysed and corrective actions taken.
  • Stakeholder collaboration during design & execution - Marketing, Category, Operation & Content production.
  • Ensured seasonal trend/competitor research, theme ideation and content development supported with regular internal team discussion & feedback.
  • IGTM brand standards were followed & categories/collections were integrated during content creation & development.
  • 100% representation of IGTM on MF.com & sync as per Brand Calendar and delivered as per timelines.
  • Landmark Group | Bangalore
  • MF.com Revenue achieved INR 180 Crs in the year 2021-2022 while targeted for INR 180 Crs.
  • MP Revenue - 180 Crs in the year 2021-2022 while targeted for INR 180 Crs.

SENIOR GRAPHIC & FASHION DESIGNER

Ruf & Tuf, Gap and Aeropostale
07.2018 - 09.2020
  • Company Overview: Arvind Fashion Ltd | Bangalore
  • Arvind Fashion Ltd | Bangalore

DESIGN INTERN

U.S. Polo Assn.
06.2017 - 07.2017
  • Company Overview: Arvind Fashion Ltd | Bangalore
  • Arvind Fashion Ltd | Bangalore

Designer

Whack Thwack
11.2015 - 12.2015
  • Company Overview: Asian paints
  • Created a dream team of carefully picked junior designers to work on design idea for 2 days promotional event organised by whack-thwack for Asian Paints.
  • Created U.S. Polo Design range for AW18, Inspiration to spec Design to sample development.
  • Asian paints

Education

Fashion Design -

National Institute of Fashion Technology
01.2014 - 01.2018

Skills

  • Visual Design
  • User Centered Design
  • Information Architecture
  • Research & Story Boards
  • Wireframing and Prototyping
  • Strategic thinking & Problem solving
  • Communication & Collaboration
  • Project Management
  • Learn & Unlearn
  • Digital design
  • Branding
  • Social media design
  • Marketing media

Accomplishments

  • Successfully launched the re-positioning of the brand & created an elevated online experience.
  • Implemented Lord & Taylor's 'Fall Fete' campaign, creating a thrilling digital-led experience.
  • Created entirely new brand guidelines and templates for the brand.
  • Added and re-designed new features to the website, such as style suggestions, shop similar, and visual navigation.

Creating, Mindful living, sustainability, community building, and storytelling.

I thrive in spaces where creativity serves a greater purpose.

Timeline

VISUAL & GRAPHIC DESIGNER

New York & Company and Lord & Taylor
04.2022 - Current

SENIOR GRAPHIC & VISUAL DESIGNER

Max Fashion Ecom & Easybuy
09.2020 - 04.2022

SENIOR GRAPHIC & FASHION DESIGNER

Ruf & Tuf, Gap and Aeropostale
07.2018 - 09.2020

DESIGN INTERN

U.S. Polo Assn.
06.2017 - 07.2017

Designer

Whack Thwack
11.2015 - 12.2015

Fashion Design -

National Institute of Fashion Technology
01.2014 - 01.2018

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Nisha KumariVisual and Graphic Design