Paolo Chacon

Managed production teams across Japan, India, and Costa Rica, overseeing high-visibility advertising campaigns while maintaining and elevating the quality of ads. Developed globally utilized templates and tools to streamline processes, improve efficiency, and enhance team productivity. Spearheaded initiatives to optimize production workflows, drive efficiency, and ensure consistently high-quality deliverables.

Developed the global style guide for advertising banners used across major Amazon events, including Prime Day, Black Friday, and Pet Day. Responsibilities included designing event materials, training and guiding designers to ensure consistent quality, and maintaining creative excellence throughout the event lifecycle. Additionally, gathered campaign performance data to identify areas for improvement and drive continuous enhancement in execution.

Designed templates for global teams, including Japan, India, and Costa Rica, focusing on automation to streamline workflows and reduce designers' workloads. Created and implemented new processes, overseeing their execution and managing designers involved to ensure efficiency and consistency in deliverables.

Created internet banners for both onsite and offsite Amazon platforms, contributing to campaigns featured on landing pages, Fire tablet wake screens, Kindle e-readers, and Fire TV. Ensured high-quality design execution aligned with brand standards across various digital touchpoints.