Patrícia Albuquerque

Studio of future exploration and innovation management, Disrupta was founded in 2020 by Mônica Magalhães and comprises a platform that includes corporate solutions, mentoring, the Disruptivos Community and presence on social media - including Instagram @/shelovesfuture.
• Strategic planning, research and production of content on innovation, covering pillars such as retail, artificial intelligence, neurotechnology, genetics, entertainment, communication, automotive industry, future of work and others.
• Performance analysis with improvement of all indexes on the worked surfaces: reach, impression, engagement, profile visualization.

One of the largest PR agencies in Brazil, with revenues of approximately BRL 43 million in 2022. Approach serves clients such as Rock'n Rio, Nivea, Novo Nordisk, Marfrig, Aegea and Bradesco Seguros.

• Digitalization process: review of structure, team, products, methodologies and quality control in the digital domain.
• Implementing strategic planning practice, with a focus on digital communication deliveries.
• Evaluating the media and performance area: tools, training, reports, relationship with other deliverables.
• Establishing a routine with salespeople to determine value and set prices for digital communication-related deliveries.
• Collaborating with the new business team to recover accounts and attract new customers in the F&B, energy and infrastructure sectors.
• Thoughtful leadership in initiatives such as internal strategic planning workshops and lectures on artificial intelligence.

Working on different types of initiatives - planning, workshop, lecture - related to communication, digital content and innovation.

• Communication strategy for an e-commerce startup, in the F&B/Wellness sector.
• Workshop for the creative team of a multinational agency, focused on the relationship between PR and advertising.
• Lecture on Artificial Intelligence.

French multinational, with sales of US$ 10.7 billion, present in 130 countries with 80 thousand employees.

• Financial recovery of the business unit, taking it from a loss of R$ 5 million to the break even in two years.
• Offer and positioning redefinition, with team restructuring, process review and organization of new business efforts.
• Implementation of the “Power of One” model, which consists of developing business opportunities within the Group itself, with horizontal supply of Content and PR for agencies such as Publicis, Sapient AG2 and Talent Marcel. Throughout 2019, it became the agency's main source of revenue, through retainer fees and projects for brands such as Dorflex, Novalgina, Honda Motors and Motorola/ Lenovo.
• Global account leadership - Mexico’s Tourism Board - with regard to Content and Social Networks. One of the implemented strategies tripled the number of followers, doubled the average engagement and quadrupled the number of views per video.
• New retainer fees, such as that of the Ferrero Group (Ferrero Rocher, Nutella, Kinder, TicTac) and renegotiation of others that had long ceased to be profitable (Fiat and Jeep).
• Reporting to the regional CFO of the Publicis Communications hub, established in São Paulo.
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Content, PR and Activations specialized agency. Sold to Publicis Groupe in 2013.

• Leadership in a Content campaign developed to relaunch the Pepsi Twist soft drink, from scoping and selling the project to presenting results; including hiring celebrities, producing audiovisual pieces, purchasing media and crisis management. The initiative reached 50 million people and totaled 110 million views in the first four months.
• Structuring of the Videos to Share studio, from the purchase of equipment to the definition of related products. We developed projects for clients such as Ducoco, ALE Fuel and Pomarola. In the latter, 30 videos were produced and published in 30 days, for about 1/10 of the regular cost - optimizing production resources and leveraging client's media investment in the talent channel. Organic engagement 2x above average, optimizing the media budget.
• Participation in the agency's committee, responsible for approving all important decisions and deliveries (Operations, Commercial, Growth, HR).
• Regional Digital Lead by MSL, the brand of the Publicis Communications hub dedicated to integrated communication strategies and public relations. Participation in global events and workshops to discuss business opportunities, best practices and innovation.
• Report to the Managing Director and partner of the agency.

Created in 2003. In 2012, it was named one of the 50 most creative companies in the world by Advertising Age.

• Creation of the Content area, from the first client until it became the main source of revenue for the agency: budgeting processes and criteria, team profile, information architecture, positioning, quality standard, KPIs, governance.
• The agency more than doubled in size (registering growth of 30% per year at the time) due to content retainer fees with brands such as Guaraná Antarctica, Halls, Trident, Microsoft, Danette, Bonafont and Jeep.
• Partner from 2009 until the sale of the agency.

• Production and editing of several magazine covers and also of events such as CARAS Island and CARAS Castle - including the one that took place in Germany during the FIFA World Cup.

• Part of the team that developed the Jornal Extra project with exceeding sales expectations.
• Sunday magazine editor.