PATRICIA FRANCO
Rio de Janeiro
Summary
Highly ethical and detail-oriented Senior IP Attorney with a proven track record of delivering high-impact results for both clients and firms. Recognized for a proactive approach to developing innovative legal solutions and a natural talent for business development and client retention. A collaborative leader committed to service excellence and driving significant financial performance through strategic project acquisition and multidisciplinary teamwork.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Senior Lawyer/Attorney
Pinheiro-Palmer Advogados
06.2024 - Current
- High-Stakes Judicial Advocacy: Led litigation strategies in complex disputes involving patents, trademarks, unfair competition, copyrights, and industrial designs, uring favorable outcomes for diverse corporate clients.
- Administrative Adjudication: Directed all phases of administrative litigation before the Brazilian Patent and Trademark Office (BPTO/INPI), including the management of oppositions, appeals, and nullity proceedings.
- Strategic Portfolio Counsel: Provided high-level legal consultancy on IP asset management, identifying potential risks and optimizing licensing structures to maximize commercial value.
Senior Lawyer/Attorney
Di Blasi, Parente & Advogados Associados
05.2019 - 05.2024
- Team Leadership & IP Litigation: Led legal teams in high-stakes Intellectual Property litigation, encompassing trademarks, patents, trade dress, and copyright disputes. Led complex litigation cases, achieving favourable outcomes for clients through strategic legal planning and robust argumentation.
- Administrative & Advisory Oversight: Managed teams focused on administrative litigation (INPI) and provided strategic legal consultancy on comprehensive IP matters.
- Operational Excellence: Spearheaded organizational development projects to optimize internal workflows and maximize billing efficiency.
- Strategic Portfolio Management: Managed extensive trademark portfolios for key domestic and international clients, ensuring global brand protection and compliance.
- Institutional Representation: Acted as the firm’s official representative at prestigious national and international legal conferences and industry events.
- Business Development & Client Retention: Developed and maintained excellent client and commercial contact relationships to maintain and expand firm's client base.
Senior Partner
MNIP | Souto Correa Cesa Lummertz & Amaral Advogados | Provedel Advogados
02.2015 - 05.2018
- Senior Counsel for IP Litigation: Expertly managed high-stakes judicial disputes, specializing in trademarks, patents, and unfair competition cases.
- Strategic Case Management: Spearheaded complex litigation strategies to protect intellectual assets and mitigate legal exposure for high-profile clients.
- International Portfolio Management: Directed the comprehensive trademark portfolios of major domestic and multinational corporations, ensuring global brand integrity and cross-border compliance.
- Global Institutional Representative: Served as the as official representative at prestigious national and international legal conferences, expanding the firm’s global network and professional influence.
- Strategic Client Advisory: Provided high-level counsel to foreign and domestic entities on navigating the complexities of the Brazilian IP landscape.
- Contractual Excellence: Drafted, negotiated, and audited complex commercial agreements, including technology transfers, licensing, and IP assignment contracts.
- Strategic IP Consultancy: Delivered actionable legal opinions and risk assessments to align IP management with overarching business objectives.
Senior Partner
Daniel Advogados
01.2012 - 01.2015
- Global Trademark Portfolio Oversight: Directed comprehensive trademark portfolios for a diverse range of domestic and multinational clients, ensuring global brand protection and cross-border compliance.
- Specialized IP Consultancy: Provided high-level legal counsel on intellectual property matters, including the drafting, negotiation, and auditing of complex IP-related contracts.
- Strategic Client Advisory: Delivered actionable risk assessments and strategic guidance to align intellectual property assets with overarching business goals.
- Billing & Revenue Cycle Management: Directed the billing department across trademark, administrative, and judicial litigation sectors, ensuring financial accuracy and optimizing revenue recovery.
- Process Optimization & Organizational Growth: Spearheaded internal initiatives to streamline administrative workflows and develop organizational projects aimed at increasing billing efficiency and reducing operational overhead.
- Deadline & Compliance Oversight: Managed rigorous internal administrative processes, including the implementation of centralized docketing systems to ensure 100% compliance with legal deadlines.
- Paralegal Department Leadership: Managed and mentored a team of paralegals focused on the trademark lifecycle, including filings (depósitos), transfers, renewals (prorrogações), and final fee management.
- Operational Excellence: Optimized team workflows for high-volume trademark maintenance, ensuring precision in procedural filings before the BPTO (INPI).
Partner
Barbosa Müssnich & Aragão Advogados | Carminatti Schulz Advogados
01.2005 - 01.2011
- Strategic IP Advocacy: Led both judicial and administrative litigation strategies, representing domestic and multinational clients in complex disputes before the courts and the Brazilian Patent and Trademark Office (BPTO/INPI).
- Administrative Proceeding Management: Directed the full lifecycle of administrative IP matters, including oppositions, appeals, and nullity actions to secure and maintain client rights.
- IP Due Diligence & Corporate Finance: Spearheaded comprehensive legal due diligence for high-profile M&As, IPOs, and Debenture issuances, ensuring accurate valuation and risk mitigation of intellectual asset portfolios.
- Complex Commercial Agreements: Drafted and negotiated sophisticated business contracts and intellectual property agreements for a diverse portfolio of national and international clients.
- Cross-Border Consultancy: Provided high-level legal advisory services to foreign entities navigating the Brazilian legal landscape, aligning IP strategies with global business objectives.
- Global Portfolio Administration: Directed the trademark portfolios of strategic domestic and international accounts, ensuring global brand integrity and compliance.
- Legal Operations & Workflow Optimization: Led organizational development projects to streamline internal administrative processes, implementing advanced deadline controls (docketing) and optimizing billing cycles to increase firm profitability.
- Team Leadership & Mentorship: Managed and mentored multidisciplinary legal and paralegal teams, fostering a high-performance culture and ensuring 100% compliance with rigorous legal timelines.
Associate Attorney
Daniel Advogados
01.2003 - 01.2004
- Full-Spectrum IP Litigation: Led complex judicial and administrative litigation strategies, representing corporate interests before the courts and the Brazilian Patent and Trademark Office (BPTO/INPI).
- Administrative Enforcement: Managed high-stakes administrative proceedings, including oppositions, appeals, and nullity actions, to secure and defend intellectual property rights.
- Anti-Counterfeiting & Enforcement: Spearheaded civil and criminal search and seizure proceedings to combat IP infringement and counterfeit operations.
- Border Measures & Customs Enforcement: Coordinated with customs authorities and law enforcement to implement border control measures, successfully intercepting infringing goods and preventing market entry.
Junior Lawyer/Attorney
Dannemann Siemsen Bigler & Ipanema Moreira
01.1998 - 01.2003
- Litígios em matéria de propriedade intelectual, incluindo buscas e apreensões criminais e cíveis.
- Atuante na área de propriedade intelectual administrativa e contenciosa.
- Litígios em matéria de propriedade intelectual, incluindo buscas e apreensões criminais e cíveis.
Education
Graduation - Psycology
IBMR
Rio de Janeiro01-2026
Graduation - Law
UFRJ – Universidade Federal do Rio de Janeiro
Rio de Janeiro2001
Post Graduation - Coporate Law
Fundação Getúlio Vargas
Rio de Janeiro, RJ01.2011
Extension Degree - Financial Analyst
Fundação Getúlio Vargas
Rio de Janeiro 01.2011
Skills
- High-stakes litigation
- Intellectual property management
- Administrative adjudication
- Contract negotiation
- Risk assessment
- Team leadership
- Client relationship management
- Strategic planning
- Business development
- Complex problem solving
- Attention to Detail
- Effective communication
- Public speaking confidence
- Stress tolerance
- Exceptional client care
- Strategic thinking
Accomplishments
- The Legal 500 Latin America, 2016
- World Leading Trademark Professionals | World Trademark Review, 2017-2026
- Análise Advocacia Mulher, 2024
- Chambers - Associate to watch, 2024-2026
Custom Section
- André Oliveira, Sócio do escritório Daniel Advogados
- Felipe Oquendo, Sócio do escritório Licks Advogados
Languages
English
Proficient
C2
Certification
- “The Legal 500 Latin America” (2016).
- “World Leading Trademark Professionals | World Trademark Review” (2017 a 2026).
- "Análise Advocacia Mulher" (2024).
- Chambers - "Associate to watch" (2024 a 2026)
Interests
Psychology & Mental Health: Student of Psychology with an interest in mental wellness advocacy Focused on applying psychological insights to foster inclusive team dynamics and effective communication in complex legal negotiation
Timeline
Senior Lawyer/Attorney
Pinheiro-Palmer Advogados
06.2024 - Current
Senior Lawyer/Attorney
Di Blasi, Parente & Advogados Associados
05.2019 - 05.2024
Senior Partner
MNIP | Souto Correa Cesa Lummertz & Amaral Advogados | Provedel Advogados
02.2015 - 05.2018
Senior Partner
Daniel Advogados
01.2012 - 01.2015
Partner
Barbosa Müssnich & Aragão Advogados | Carminatti Schulz Advogados
01.2005 - 01.2011
Associate Attorney
Daniel Advogados
01.2003 - 01.2004
Junior Lawyer/Attorney
Dannemann Siemsen Bigler & Ipanema Moreira
01.1998 - 01.2003
Graduation - Psycology
IBMR
Graduation - Law
UFRJ – Universidade Federal do Rio de Janeiro
Post Graduation - Coporate Law
Fundação Getúlio Vargas
Extension Degree - Financial Analyst
Fundação Getúlio Vargas