Pedro Vercesi Bethlem

• Lead a sales team of 8 representatives covering the entire Brazilian territory.

• Define and monitor monthly targets with a strong focus on results and sustainable growth.

• Implement sales routines and leverage CRM systems for efficient lead management, sales funnel tracking, and individual performance monitoring.

• Develop tailored sales strategies for different product lines, with a special focus on expanding the residential oven line, Kiln.

• Provide technical and commercial support to key accounts and regional representatives.

• Train and develop the team to improve negotiation and closing techniques.

• Oversee the structuring of new sales channels, including e-commerce, strategic partners, and sales reps.

Responsible for launching sales from scratch in the United States, entering a highly competitive market with established global leaders. Within the first 8 months, sales exceeded targets, reaching over $200,000 per month.
• Currently generating $800,000 in monthly sales, driving significant market growth

• Built a network of 9 distributors across the U.S., including 1 exclusive distributor in Colorado.

• Oversee all marketing strategies, prospecting, negotiations, and post-sales operations.

• Manage a team of 3 employees and 2 technicians in Florida, collectively achieving individual sales targets of $150,000 per month.

• Responsible for opening new customers in the laundry segment with an annual target of R$ 1,200,000.00 in new business.
• Tasked with overseeing customer satisfaction levels, fostering positive relationships, and prioritizing service quality. Additionally, ensuring effective training execution for equipment and product usage and safety within the laundry industry business.
• Overseeing expense control, inventory management, and implementation of new solutions
• Managing the prospection of 9 territory managers, encompassing a geographic area exceeding 1000 km².
• Recognized as the best Business Development Manager in 2021 with outstanding sales performance.

• Monitored multiple databases to track the inventory of over 90 clients.
• Managed a designated territory, meeting the needs of clients in industrial kitchens, laundries, hotels, and hospitals.
• Handled a sales portfolio of approximately BRL 400,000 per month, serving 90 clients, with a goal of acquiring new customers monthly.
• Responsible for internal and external document control, record management, proposal development, client communication, customer support, goal achievement, team training and onboarding, team management, quality and hygiene supervision, and post-sales service.

• Responsible for selling advertisements for Truck Paper and MarketBook magazines about farm equipment and used trucks. Managed 30 calls days plus making the art on Adobe.
• Selected to represent the company at two trade fairs in South Dakota and once in Porto Alegre, as the company evaluated business expansion in Brazil.
• Responsible for mapping all Brazilian customer locations and monitoring sales from these customers to survey local commercial potential.

• Focus on strategic planning, financial management, leadership, and business growth.
• Developed expertise in market analysis, negotiation, and operational efficiency.
• Applied business concepts to real-world scenarios, enhancing decision-making skills.

• A scholarship earned through sports, playing for the male tennis team at the University, while maintaining excellent academic performance.
• Minor in French.
• Participated in several groups, such as IRO (International Relations Organization), Mosaic (aimed at engaging students in diversity issues), and P.A. (“peer assistant” – I oversaw dormitory safety, ensured order, and organized activities to foster student engagement).
• GPA 3.8, graduated with honors.