Priscila Arantes
SENIOR ACCOUNT MANAGER
São Paulo, Sao Paulo
Summary
Dynamic Media Strategist with 4+ years working in B2B Digital Marketing, with profund experience with all GMP environment (DV360, CM360, SA360 and GA360) and actively expanding my knowledge in Social Media platforms like Meta Ads and TikTok Ads. Adept in managing different campaigns simultaneously, through out all life cycle since planning until optimization, troubleshooting and delivering advanced reports. With the MBA in Data Science and Analytics I aim to deepen my skills in data management and analysis using Microsoft Power BI, Tableau and others. Recently, I’ve been training and supporting clients with GMP Campaigns and License Process, what gave me a extra layer of understanding of the products and helped me develop presentations and client-relationship skills.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
Account Manager
.Monks
12.2020 - Current
- Responsible for different brands programmatic DV360 and CM360 campaigns, through all funnel phases (media on and off) but with a deeper experience with Awareness and Consideration activations, structuring: A/B tests, media plans, taxonomy, daily optimizations and advanced reporting for data analysis (e.g.: pivot table, v lookup and automations).
- As a addition to my role, for the past year I've been conducting Training Sessions, creating Comercial Proposals and providing Technical Support for both clients and team members through all GMP enviroment. Preventing potential loss of valuable clients while powering efficient platform use.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Established clear communication channels between clients and internal teams, ensuring seamless project execution.
Analyst
DXC Technology | Votorantim Bank
04.2017 - 04.2020
- Conducted active client engagement for updating records and sending requested correspondences or credit cards. Additionally, supported team operations through task delegation and coordination among analysts to ensure efficient workflow.
- Collaborated with cross-functional teams to identify opportunities for process improvement and increased efficiency.
Education
MBA - Data Science and Analytics
Universidade De São Paulo, USP
01.2025 - 01.2026
Technical Degree - Audiovisual
Faculdade das Américas, FAM
01.2020 - 01.2022
Bachelor's Degree - Translation and Interpretation | English
Universidade Metodista de São Paulo, UMESP
01.2016 - 01.2019
Skills
Team Training
Programmatic advertising
KPI tracking
Data analytics
Ad trafficking
Campaign management
Client relationship management
Verbal and written communication
Certification
Display & Video 360 Certification
Timeline
Display & Video 360 Certification
07-2025
Campaign Manager 360 Certification
07-2025
Search Ads 360 Certification
07-2025
MBA - Data Science and Analytics
Universidade De São Paulo, USP
01.2025 - 01.2026
Account Manager
.Monks
12.2020 - Current
Technical Degree - Audiovisual
Faculdade das Américas, FAM
01.2020 - 01.2022
Analyst
DXC Technology | Votorantim Bank
04.2017 - 04.2020
Bachelor's Degree - Translation and Interpretation | English
Universidade Metodista de São Paulo, UMESP
01.2016 - 01.2019
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