Bachelor of Arts - Media And Screen Studies
Northeastern University
Boston05-2028
Qing Zhong
Boston
Education
Summary
Versatile digital marketing professional with expertise in audience segmentation and competitive analysis. Notable contributions to high-profile campaigns demonstrate adaptability and strong interpersonal skills, ready to elevate brand strategies and engage target audiences.
Overview
1
1
year of professional experience
Work History
Digital Marketing & Brand Strategy Intern
BlueFocus Communication Group
12.2025 - 01.2026
Client Project｜Geely Auto (New Energy Vehicles)：
• Supported social media advertising campaigns for Geely’s new energy vehicle brands, with a focus on engaging Gen Z audiences
• Conducted research on domestic new energy vehicle brands and mapped their social media and digital marketing channels
• Assisted in audience analysis and consumer persona development for high-end electric vehicle markets
• Analyzed differences between traditional and younger consumers in brand perception and purchase motivations
Client Project｜Estée Lauder：
• Analyzed how Estée Lauder’s core concept of “luxury technology” is expressed through advertising visuals and copy
• Examined the use of laboratory imagery and blue-toned color palettes to reinforce a premium, technology-driven brand image
• Evaluated recent digital marketing campaigns in the Chinese market, focusing on creative strategy and effectiveness
• Identified innovation and differentiation in Estée Lauder eye cream marketing and brand communication
Production Intern, Variety Show Team
Mango TV (Hunan Broadcasting System)
06.2025 - 09.2025
Project 1:
• Researched and evaluated 50+ restaurants based on production criteria, audience appeal, and storytelling potential
• Collected restaurant materials, brand information, and background stories to assess suitability for on-site filming
• Conducted preliminary content analysis to determine whether locations were worth scouting and feature coverage
• Compiled artist and guest background information to support casting and episode planning
Project 2:
• Conducted pre-production research on artists and guests, including public profiles and media background
• Assisted in variety show game and segment planning, contributing creative ideas and rule design
• Supported early-stage program development through content brainstorming and format refinement
Project 3:
• Participated in the 2025 Youth Mango Festival opening ceremony produced by Mango TV
• Assisted with live sound control during the opening ceremony, including background music selection and playback
• Planned and coordinated artist microphone allocation to ensure smooth live audio execution
• Contributed to the design and planning of interactive game segments for the live event
• Coordinated artist participation for the opening group performance and supported on-site recording logistics
Timeline
Digital Marketing & Brand Strategy Intern
BlueFocus Communication Group
12.2025 - 01.2026
Production Intern, Variety Show Team
Mango TV (Hunan Broadcasting System)
06.2025 - 09.2025
Bachelor of Arts - Media And Screen Studies
Northeastern University
Media & Production Experience
“Youth Travel Beijing” Documentary Series Public Documentary: “Saving Sea Turtles — An Urgent Call” Chimelong Ocean Kingdom Promotional Documentary Huizhou West Lake Cultural Promotion Project
Host & Content Contributor | Beijing | Jul–Aug 2019
- Co-developed interview plans and conducted on-site hosting at major cultural landmarks including the Bell and Drum Towers, Shichahai, and the Forbidden City
- Participated in food-focused episodes, contributing to scriptwriting, cultural research, filming, and post-production
- Received professional training at Communication University of China, CCTV, and Beijing TV, gaining hands-on experience in studio recording and broadcast hosting
- Recorded individual studio segments and refined on-camera delivery based on professional feedback
- Collaborated with the production team on topic selection, filming execution, editing, and final screening at the project premiere
Public Outreach & Scriptwriting | Huidong | Jul–Aug 2018
- Appeared on camera to introduce marine conservation topics and narrated documentary scripts
- Conducted interviews with officials at the Huidong Sea Turtle National Nature Reserve
- Co-produced documentary episodes on ocean pollution and sea turtle conservation
- Documentary released on Tencent Video and supported by local tourism authorities, with an official premiere at Huayi Brothers Cinema
Media Promotion Contributor | Zhuhai | Aug 2018
- Participated in the planning and filming of a tourism documentary highlighting marine ecology and conservation
- Conducted on-site filming at Chinese white dolphin habitats and whale shark conservation facilities
- Produced a 16-minute documentary using immersive storytelling to highlight human–marine connections
- Documentary premiered at Huayi Brothers Cinema with industry and media representatives in attendance
Public Engagement & Cultural Guide | Huizhou | Oct 2020
- Served as a volunteer cultural guide, presenting Huizhou West Lake history and Su Dongpo–related heritage
- Led interactive storytelling and audience engagement activities, including quizzes and live Q&A sessions
- Enhanced public communication and live presentation skills through on-site cultural interpretation
- Project supported by local tourism and cultural organizations and received positive public feedback
Skills
- Paperwork processing
- Pre-production
- Team collaboration
- Fabrication
- Storyboarding
- Production coordination
- Industry analysis
- Customer segmentation
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Chinese (Cantonese)
Intermediate (B1)