RENATO DE PAIVA GUIMARÃES

• Successfully led strategic communication and media relations efforts to drive critical national HIV/AIDS policy initiatives.
• Championed high-impact media campaigns , skillfully managing risks and crafting compelling narratives for major global events, including the launch of the Global AIDS Update Report and World AIDS Day.
• Collaborated with local and national organizations to orchestrate and oversee community projects.
• Conceptualized, executed, and managed diverse events and campaigns , creating communication, media, and advocacy materials while engaging donors.
• Curated and maintained content across social and digital media platforms , including Twitter, Facebook, Instagram, and the UN national website.
• Served as the key liaison between UNAIDS and the UN Joint Team , facilitating communication and advocacy initiatives across 11 UN agencies, funds, and programs.

• Oversaw comprehensive Brazilian operations , managing budgets, fundraising, human resources, and communications while cultivating valuable partnerships.
• Negotiated and executed partnerships with local families and civil society organizations , facilitating the hosting of 35 families and an equal number of organizations for young students from 12 countries.
• Co-Chaired the Racial Justice Council , driving the development and implementation of the organization's racial justice policy.
• Demonstrated exceptional leadership during the urgent evacuation of 35 foreign student participants from Brazil amid COVID-19 border closures.
• Instrumental in launching the Global Citizen Academy , nurturing global young leaders through strategic outreach to 15 Brazilian schools, resulting in Brazil's second-largest student contingent.

• Pioneered the initial strategic vision for a national movement , catalyzing advocacy and partnership efforts that secured three new corporate partners.
• Represented the movement at 15+ strategic meetings and events , passionately introducing it, championing its mission and objectives, and attracting new partnerships.

• Established and directed the newly formed Engagement Department , overseeing corporate communications and media relations in Brazil.
• Managed a team of 32 professionals and an annual budget of approximately USD 3 million.
• Increased online donors from 8.2K to 12K during my tenure through effective online fundraising efforts.
• Expanded volunteer groups from 5 to 13 states across Brazil, fostering community engagement.
• Consolidated Greenpeace's digital presence , achieving significant growth across platforms: Facebook: 3.2 million followers; Twitter: 1.9 million followers;; Instagram: 170,000 followers
• Orchestrated national engagement strategies for global campaigns like ‘Save the Heart of the Amazon' and ‘Defend the Amazon Reef', coordinating social media, press, design, filming, and volunteer teams across Brazil and other country offices.
• Led the conceptualization and launch of the Seeders Project , a network of influencers and celebrities dedicated to supporting Greenpeace.
• Contributed actively to Greenpeace International's Global Planning Work Group, shaping the three-year Global Programme Guidance that set programmatic, advocacy, and communication strategies.

• Cultivated influential media contacts within the Brazilian industry and established connections with foreign correspondents.
• Represented the Global Strategic Communications Network (GSCC) at COP 21 in Bonn, Germany, monitoring the Brazilian delegation and fostering relationships with Brazilian and Latin American press.
• Led communication initiatives to elevate visibility of Pope Francis's encyclical ‘Laudato Si' among non-Catholic audiences in Brazil, by organizing meetings with Brazilian Catholic leaders, adapting social media content and informational materials into Portuguese, and overseeing the Portuguese-Brazilian campaign website.

• Pioneered the establishment of innovative partnerships with a focus on social impact initiatives, resulting in the initiation of projects aimed at promoting and sustaining production in the Amazon region.

• Co-managed the crowdfunding channel , overseeing the implementation and communication efforts of six projects supported through this channel.

• Led the development of strategic partnerships with five private companies and three social impact projects
• Coordinated the strategic design of 'Minha Sampa,' an online platform dedicated to urban civic activism in São Paulo.

• Directed communications and advocacy efforts in Brazil , including strengthening IFC's relationships with key media outlets and civil society organizations, particularly concerning large infrastructure projects.

• Managed communication, partnerships, and public positioning for key clients across various sectors, including Food and Beverages, IT, Retail, and Mining.
• Designed digital and print materials to engage audiences.

• Strengthened ties and collaboration with media, government, private sector, and communities, enhancing the organization's public profile and reputation.
• Developed compelling stories and communication products to amplify Oxfam's presence across Brazil, Peru, Colombia, Bolivia, and Chile.
• Managed fundraising initiatives , including organizing field trips for major donors.
• Coordinated a cross-affiliate media team across South America, improving communication efforts and impact measurement.
• Launched the Make Trade Fair campaign in the region , with a focus on supporting its implementation in Peru.
  Collaborated with coffee growers' associations, expanding fair trade coffee consumption and market access for Peruvian coffee.
• Served as brand champion , overseeing brand, media, and crisis management at the regional level.
• Provided guidance to Country Directors and senior staff on brand, media, and public affairs matters.
• Maintained communication with Oxfam GB's HQ in Oxford, UK, and other Oxfam International affiliates.
• Advised and supported countries, programs, and campaigns in developing effective communication strategies.
• Trained senior staff and partners to handle media work effectively.
• Crafted op-eds, speeches, and presentations for the Regional Director.

• Developed and implemented communication strategy in Brazil.

• Developed and implemented the communications strategy for Greenpeace in Brazil.

Thesis: “Cooling Up: The interconnected public sphere and the 'science' of climate denial”