Ricardo Rodrigues
São Paulo
Summary
Experienced in communication, specializing in creating strong connections and fostering positive relationships between companies and customers. A content strategist and marketer with a wealth of expertise. Currently leading a content production team for iGaming market. Contributes to the Product, Operations, and Social Media teams, seamlessly integrating these sectors. Over 15 years of experience in Communication/Writing and Content Production. Deeply passionate about football and other sports, bringing a unique perspective to work.
Overview
16
16
years of professional experience
Work History
Content Manager - IGaming
Better Collective
10.2024 - Current
- Developing and Implementing the iGaming Content Strategy
- Analyzing and Managing Strategic KPIs
- Managing Relationships with Freelancers
- SEO Strategy
- Content Editing and Proofreading
- CMS Operation - Wordpress
- Creating Briefs for Writers
- Collaborating with Design, IT, and Marketing Teams
- Managing the Content Calendar
- Implementing a Backlink Strategy
- Performance Reporting
Marketing Manager
PlayGreen
01.2024 - 07.2024
- Management of the marketing and content team
- CRM strategy
- Tone of voice strategy on social media and other communication channels
- Management of all content on the platform
- Supervision of copywriting and paid media strategies
- Work together with the Operations team to execute promotions
Sportsbook Content Manager
PlayGreen
02.2022 - 01.2024
- Responsible for defining and executing content on the Home Page and other areas of the PlayGreen application
- Creation of Customer Experience strategy
- Content planning
- Calendar planning of sporting events and promotions
- Analysis of engagement levels with bets within the app
- Monthly reports with analysis of all posted content
Content Coordinator
ASAN - Comunicação e Marketing
09.2021 - 02.2022
- Coordinate content production and editorial renovation for the eonline.com/br portal
- Strategic content planning
- Data analysis and metrics
- Copywriting
- Presentation of reports
- Meetings with teams from Latam and US, in Spanish and English
Press Relations Officer - Freelancer
Nobre Assessoria
04.2021 - 07.2021
- Strategic and Personalized Press Office for different segments
- Creating content for social networks
- Production of texts (reports and notes) SEO
- Follow-up, clipping and all advisory activities
News Reporter
Agência Radioweb
11.2019 - 01.2021
- News reporter
- Daily production of reports on the government of the state of São Paulo and other editorials
- Responsible for editing and publishing content
Content Producer - London based
PL Brasil
03.2018 - 07.2018
- Video reports about English football
- Production, interviews, writing and editing
News Reporter
Agência Radioweb
03.2014 - 02.2018
- Radio reporter
- Reports for various editorials
- Highlight for coverage of the 2014 presidential elections, 2016 municipal elections and the impeachment of President Dilma Roussef in 2016
News Reporter / Radio Presenter
Rádio Metropolitana AM
06.2009 - 05.2014
- Text and audio editing
- Producer of live transmissions of football games
- Field reporter in Campeonato Paulista, Campeonato Brasileiro and Copa Libertadores matches
News Reporter
Grupo Mogi News de Comunicação
03.2012 - 12.2013
- Reporter for TV news
- Text editor
- Presenter of the Auto News program
- Presenter of the news programs Manhã News and Telejornal Mogi News
Education
Master of Arts - Digital Marketing and Costumer Experience
PUC-PR
01-2025
English - Intensive English course
Oxford House College
05.2018
B.A - Journalism and Communication
Universidade Braz Cubas
Mogi das Cruzes, Sao Paulo05.2011
Skills
- Strategic Content Planning
- Digital Content Management
- Brand Identity Management
- Relationship with consumer
- Cross-Sector Integration
- Analytical Reporting
- Multi-Platform Content Creation
Personal Information
Nationality: Brazilian
Languages
English
Advanced (C1)
Timeline
Content Manager - IGaming
Better Collective
10.2024 - Current
Marketing Manager
PlayGreen
01.2024 - 07.2024
Sportsbook Content Manager
PlayGreen
02.2022 - 01.2024
Content Coordinator
ASAN - Comunicação e Marketing
09.2021 - 02.2022
Press Relations Officer - Freelancer
Nobre Assessoria
04.2021 - 07.2021
News Reporter
Agência Radioweb
11.2019 - 01.2021
Content Producer - London based
PL Brasil
03.2018 - 07.2018
News Reporter
Agência Radioweb
03.2014 - 02.2018
News Reporter
Grupo Mogi News de Comunicação
03.2012 - 12.2013
News Reporter / Radio Presenter
Rádio Metropolitana AM
06.2009 - 05.2014
English - Intensive English course
Oxford House College
B.A - Journalism and Communication
Universidade Braz Cubas
Master of Arts - Digital Marketing and Costumer Experience
PUC-PR
Similar Profiles
Travis ReedTravis Reed
Director of Operations at Better CollectiveDirector of Operations at Better Collective
Landon BryndLandon Brynd
Office Manager at Better CollectiveOffice Manager at Better Collective
Natalija TasićNatalija Tasić
SEO Analyst at Better CollectiveSEO Analyst at Better Collective