Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Ricardo Stary

Ricardo Stary

Sao Paulo

Summary

Professional product management professional equipped to drive successful product development and market strategies. Proven ability to lead cross-functional teams, ensuring collaboration and achieving business goals. Adept at adapting to changing environments and delivering impactful results. Skilled in product lifecycle management, market analysis, and strategic planning. Dependable leader with strong focus on innovation and efficiency.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Lead Product Manager

Localiza&CO
07.2024 - Current
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.

Product Manager

Localiza&CO
03.2023 - 06.2024
  • Established and maintained relationships with key stakeholders and customers to ensure product alignment with business objectives
  • Created feature specifications and user stories that aligned with project goals and customer needs
  • Analyzed user behavior and usage data to identify opportunities for product improvement
  • Developed pricing strategies to maximize revenue and customer acquisition

Business Analytics and Pricing Coordinator

Localiza&CO
11.2021 - 02.2023
  • Established and managed a dedicated Business Analytics department, responsible for data analysis, forecasting, and strategic pricing insights.
  • Led initiatives to improve pricing strategies and optimize revenue management, resulting in a significant increase in profitability.
  • Implemented data‑driven decision‑making processes, leveraging advanced analytics tools and methodologies.
  • Collaborated with cross‑functional teams to identify and address business challenges, providing actionable recommendations based on data insights

Education

MBA - Executive MBA

FGV EAESP
Sao Paulo, Brazil
12.2025

Specialization - Data Analytics

Pontifical Catholic University of Minas Gerais (PU
Belo Horizonte, Minas Gerais, Brazil
12-2019

Bachelor of Science - Aerospace Engineering

Federal University of Minas Gerais (UFMG)
Belo Horizonte, Minas Gerais, Brazil
12-2018

Skills

  • Design thinking
  • Data-driven decision-making
  • Cross Functional Leadership
  • Pricing strategy
  • Product Metrics
  • Project Management
  • Product Roadmap
  • Data Analytics
  • Strategic Planning

Certification

  • Digital Transformation - UCD Smurfit Business School (in-person)
  • Product Management Specialization - PM3 School (Online)
  • Supply Chain Management - FVG EAESP (in person)

Timeline

Lead Product Manager

Localiza&CO
07.2024 - Current

Product Manager

Localiza&CO
03.2023 - 06.2024

Business Analytics and Pricing Coordinator

Localiza&CO
11.2021 - 02.2023
  • Digital Transformation - UCD Smurfit Business School (in-person)
  • Product Management Specialization - PM3 School (Online)
  • Supply Chain Management - FVG EAESP (in person)

MBA - Executive MBA

FGV EAESP

Specialization - Data Analytics

Pontifical Catholic University of Minas Gerais (PU

Bachelor of Science - Aerospace Engineering

Federal University of Minas Gerais (UFMG)
Ricardo Stary