Roberto Cabrini

• - Currently leading a sales team of 10 that oversees key clients within strategic verticals e.g. Finance Entertainment, gaming, Insurance, Government, etc...

Founding Member of Uber Advertising in Brazil

• Launched Uber's advertising division in Brazil in Q3 2022
• Led the go-to-market (GTM) strategy from concept to execution, culminating in the first in-app advertising campaign: C6 Conta Global launch in August 2022
• Positioned Brazil as the first international market to launch Uber’s mobility Ads, marking a global milestone for the company
• Built the foundational infrastructure for Uber Advertising in Brazil, including GTM strategy, sales materials, pricing models, operational workflows, and billing processes
• Initiated team-building efforts by recruiting the first local hires to scale the business

Launched Uber Eats' Retail Media Business in Mexico

• Developed and executed the go-to-market (GTM) strategy, including sales enablement materials, billing,measurements, and post-sales reporting processes
• Initiated team-building and launched recruitment efforts to establish a high-performing local team
• Built foundational operations to enable scalable and sustainable business growth

• Managed Sales for Paramount's portfolio covering all of LatAm
• Key clients included Telecoms and streaming platforms i.e. Claro Video, Apple, Amazon, etc..

• Managed sales for Paramount's portfolio for Brazil

• 2 years 3 months

• 1 year 5 months

• 4 months