Shannon White

Established scalable processes for revenue-driving go-to-market engine, boosting revenue potential and operational effectiveness.

Implemented automated reporting and trend analysis to support data-driven decision-making.

• Developed efficient billing and collections processes, decreasing accounts receivable balance from $300k ARR to under $100k ARR.
• Delivered continuous product trend analysis that drove revenue growth and improved customer retention.
• Scoped, built, and launched sustainable revenue retention system, achieving 20% churn reduction in first month.
• Facilitated growth from $5 million to $10 million ARR within three years through data analysis enhancements.
• Streamlined tech stack, enhancing operational efficiency and ensuring robust data hygiene.
• Completed billing system migration, enabling flexible payment options and improving customer checkout experience.

• Co-founded Sales Operations department and led team of five regional Sales Operations assistants to enhance operational efficiency.
• Directed the development, configuration, support, training, and implementation of all sales platforms enabling annual revenue to top $480 million.
• Designed and implemented SAP Hybris B2B platform, generating $32 million in revenue during first year, a 40% increase over previous platform.
• Managed communication, feedback collection, priority setting, and decision-making with a third-party consulting firm to implement B2B SAP Hybris platforms for New Era.
• Led a cross-functional team of IT, Engineering, project delivery, B2B Sales and Marketing, to ensure success for large scale system deployments.
• Developed a support strategy that provided customized sales and customer support based on regional needs and trends resulting in improved customer satisfaction and relationship building.
• Created a communication path via Zendesk providing sales reps a consistent and trackable platform to report issues, provide feedback, and request customer projects.
• Developed email and homepage marketing strategy for new product and promotional launches, driving 15-20% increase in site traffic per launch.
• Built new SAP reporting tool allowing product and sales teams to calculate, and have access to, pending order totals in real time during program roll ups resulting in a 30% reduction in order cancellations due to products not meeting program order minimums.

• Managed Sales Applications Suite including a Custom Headwear Design application that generated $76 million in revenue a year, and increased revenue 30% over two years.
• Launched sales scorecard analysis tool providing sales reps the ability to access personal and account sales scorecards at any time resulting in 60 out of 75 sales reps achieving their sales revenue and growth goal that year.
• Prepared and presented bi-weekly sales revenue and performance reports to sales VP and management, informing strategic decision-making.
• Built new SAP reporting tool allowing product and sales teams to calculate, and have access to, pending order totals in real time during program roll ups resulting in a 30% reduction in order cancellations due to products not meeting program order minimums.
• Organized and led web training and live education events for sales applications, enhancing knowledge across internal teams, sales, and customer training.
• Founded an internal sales resource platform. Resulting in streamlined communication, file storage, and large file sharing. Driving collaboration and reducing duplicity between internal departments and sales support team.
• Partnered with key account managers on account meetings to provide expertise on creating custom quick turn collabs, license opportunities, and account business planning.
• Coordinated and launched new hire onboarding process for sales team, facilitating smoother transitions for new employees.

• Managed distribution of work in Digitizing department by prioritizing workflow to meet project deadlines.
• Enhanced collaboration by facilitating communication between Digitizing and Design teams.
• Coordinated with Digitizing manager on initiatives and goals to align team efforts.

• Managed relationships with top global clients, ensuring satisfaction and retention.
• Acted as lead liaison between special projects manager, warehouse, and sales department on shipment and inventory issues, facilitating communication and resolution.
• Addressed inventory and system challenges for outgoing shipments, enhancing operational flow.
• Created business action plans for employees for troubleshooting purposes.