Shelley Green
Summary
I am a creative, resourceful, and highly empathetic professional who thrives on building successful relationships, achieving results and delivering excellence. Having worked for over a decade in London for leading brands I am skilled in integrated marketing campaigns, call centre & internal communications, start-up launches and new business development (inc. 5 mins of Dragon’s Den fame!). Since then, I retrained and became an adept English tutor and translator with vast experience of teaching and coaching foreign business leaders. This led to the evolving landscape of equity, diversity and inclusion (EDI), delving into the realm of innovative diversity data SaaS solutions and more recently freelancing as a facilitator where I design, develop, and deliver workshops on a broad spectrum of EDI themes. This multifaceted journey reflects not just a career, but a passion for adapting to evolving professional landscapes and challenges, showcasing my resilience and ability to excel in varied roles.
Overview
27
27
years of professional experience
11
11
years of post-secondary education
Work history
Equity, Diversity and Inclusion facilitator
EDI-Connect (Freelance/Self Employed)
2022.01 - Current
- Design and deliver EDI workshops via Diversiti UK, The Third Culture and NetWomen
- Provide knowledge, techniques, and tools to help people develop skills and shift attitudes and behaviours in order to create a more inclusive aware and competent society
- Promote Diversity Atlas a data analytics SaaS tool that measures, maps, and tracks cultural diversity
- Build positive, productive client relationships and networks for Diversity Atlas in the UK and Brazil.
English teacher and translator
English for Life
Global
2010.01 - Current
- Trained business leaders prepare for high level business negotiations, international presentations, media interviews (for the World Cup) amongst others.
- Build confidence, self esteem, communication and presentation skills
- Clients included politicians, leading TV news journalists, surgeons, academics, film directors & producers, CEOs and a wide range of business executives and corporates
Consumer Marketing Executive
Energy Saving Trust
2007.11 - 2009.12
- Delivery of a fully integrated multi-channel, national marketing activity (TV, press, radio, on-line, direct, PR) to achieve consumer targets
- Managed creative, media and brand communications, digital and advertising agencies to deliver against briefs
- Simultaneously managed multiple projects, ensuring they were all delivered on brand, on time and within budget, including campaign reporting and analysis, management of marketing budgets, invoicing and monthly forecasting.
Client Services Manager
Email Bureau
2007.08 - 2007.11
Director and co-founder
Green & Kerley Ltd
2006.08 - 2007.06
- Launched new drinks brand for start up company Green & Kerley
- Planned and executed successful launch of new Brazilian super fruit drink “Green & Kerley’s Açai“ developed plans from concept to launch, including a Dragons Den TV pitch
- Successfully managed and executed product launch across all disciplines, including branding, packaging and website design, marketing communications, PR, events, sales and sponsorship.
Business development exec.
Internet Market Research Services
2005.04 - 2006.08
- Managed and grew a portfolio of clients delivering Internet Based Market Research Solutions to achieve sales targets
- Managed the marketing communications, sales, and revenue forecasting for the division.
Brand and Advertising Executive
Orange PCS Ltd (now EE Ltd)
2003.10 - 2004.12
- Successfully launched Orange’s brand marketing campaigns internally within Customer Services (6,000 employees across 5 call centres)
- Developed strong working relationships with internal stakeholders to ensure successful delivery in all key Customer Service projects and events e.g
- Brags’ (Customer Service Recognition Awards), Virtual Call Centre, Orange Academy and Call Coach (call quality monitoring programme)
- Produced short videos to help instil a sense of pride and passion about the Orange brand within C.S
- This included the ‘Brags’ award ceremonies, ‘Try launch Day’ and ‘Review of the Year’ videos.
Brand Repositioning Project
Commonwealth Bank
Sydney, Australia
2003.05 - 2003.08
Central Communications Manager
ITV Digital
2000.11 - 2002.04
- Responsible for delivery of creative, timely and appropriate communications across ITV Digital Contact Centres, Customer Service and Operations (CS&Ops)
- Worked closely with internal departments to translate, define and schedule their initiatives and plans into operational briefs (e.g
- Broadcasting, engineering, sales and marketing).
Account Manager - Market Research Sector
Experian
1996.11 - 2000.11
- Managed and developed data sales and client relationships to exceed sales targets
Education
Applied Theatre Techniques - Gender Equality&Social Inclusion
Cynara
2023.01 - /2023
Diversity, Equity and Inclusion online course - undefined
Tech Diversity
2023.01 -
Diversity & Inclusion Management - undefined
Cásper Líbero University (Brazil)
2021.01 - 2022.05
Creating an Authentic Mission Led Brand - undefined
School for Social Entrepreneurs (SSE- London)
2022.01 -
Digital Marketing and Press for Charities - undefined
SSE (London)
2022.01 -
Measuring Social Impact; Sales and Negotiation skills - undefined
SSE (London)
2021.01 -
Non-violent communication – Introductory course - undefined
Brazilian institute of NVC
2021.01 -
Social Entrepreneurship Specialisation - undefined
Copenhagen Business School
2020.01 -
Certificate in English Language Teaching to Adults - undefined
CELTA
2009.01 -
Applied Human Communication-BA hons - undefined
Manchester Metropolitan Uni
1993.01 - 1996.05
GCSE’s x 9; A levels x 2 - undefined
King David High School (Liverpool)
1987.01 - 1993.05
Skills
- Account management
- New business development
- Integrated marketing campaign management
- Brand Marketing
- Internal and call centre communications
- Project management
- Tuition - English as a foregin language
- Motivational communication
- Lesson design
- Professional development
- Language immersion
- Problem-solving
- Communication skills
- Translation
- Training and workshop faciliation
- Course content design and development
Custom
Quality time with friends and family, walking/being in nature, music, film, travel and learning about new countries and cultures, all peppered with a love of photography and street life.
Languages
English
Native
Portuguese
Fluent
Timeline
Applied Theatre Techniques - Gender Equality&Social Inclusion
Cynara
2023.01 - /2023
Diversity, Equity and Inclusion online course - undefined
Tech Diversity
2023.01 -
Equity, Diversity and Inclusion facilitator
EDI-Connect (Freelance/Self Employed)
2022.01 - Current
Creating an Authentic Mission Led Brand - undefined
School for Social Entrepreneurs (SSE- London)
2022.01 -
Digital Marketing and Press for Charities - undefined
SSE (London)
2022.01 -
Diversity & Inclusion Management - undefined
Cásper Líbero University (Brazil)
2021.01 - 2022.05
Measuring Social Impact; Sales and Negotiation skills - undefined
SSE (London)
2021.01 -
Non-violent communication – Introductory course - undefined
Brazilian institute of NVC
2021.01 -
Social Entrepreneurship Specialisation - undefined
Copenhagen Business School
2020.01 -
English teacher and translator
English for Life
2010.01 - Current
Certificate in English Language Teaching to Adults - undefined
CELTA
2009.01 -
Consumer Marketing Executive
Energy Saving Trust
2007.11 - 2009.12
Client Services Manager
Email Bureau
2007.08 - 2007.11
Director and co-founder
Green & Kerley Ltd
2006.08 - 2007.06
Business development exec.
Internet Market Research Services
2005.04 - 2006.08
Brand and Advertising Executive
Orange PCS Ltd (now EE Ltd)
2003.10 - 2004.12
Brand Repositioning Project
Commonwealth Bank
2003.05 - 2003.08
Central Communications Manager
ITV Digital
2000.11 - 2002.04
Account Manager - Market Research Sector
Experian
1996.11 - 2000.11
Applied Human Communication-BA hons - undefined
Manchester Metropolitan Uni
1993.01 - 1996.05
GCSE’s x 9; A levels x 2 - undefined
King David High School (Liverpool)
1987.01 - 1993.05