Shristi Kirti
Content Marketing Manager
Patna
Summary
I am a results-oriented content editor, content strategist and writer with great writing skills, and holds a good understanding of readers, search patterns, on how content plays a part and becomes a king. I am a team player and believe that well-coordinated teamwork can work wonders. Innovative managing editor leveraging several years’ visionary and progressive strategies to develop exceptional content for platforms. Performance-driven facilitator working cohesively and collaboratively with multi-disciplined professionals and teams.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Content Marketing Manager
98thPercentile
03.2025 - Current
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
- Conducted regular content audits to identify gaps and redundancies of content.
- Managed content distribution to online channels and social media platforms.
- Edited and sourced images and videos using AI.
- Utilized analytics and site metrics to determine areas of improvement.
- Managed a team of content creators, ensuring timely delivery of high-quality materials that aligned with brand guidelines.
- Assisted sales team by crafting persuasive pitch decks highlighting unique selling points of our digital campaigns.
- Optimized web pages with SEO best practices, boosting search engine rankings and organic traffic growth.
- Implemented email marketing campaigns that resulted in increased open rates and lead generation.
- Developed comprehensive content strategies for campaign launches, resulting in higher customer engagement and sales.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Experience in MS Azure DevOps
Content Manager
Careers360
08.2018 - 02.2024
- Worked on building a whole new domain related to Certification Courses and Online Degree/Diploma courses in India.
- Responsible for editing the writer’s copy, editing the scripts for the video content, voiceovers for the video content, editing and writing e-books, and training sessions for the interns and trainees.
- Headed a team of 30 people working on content generation for colleges in India.
- Edited copies of employees and interns, and trained them to write crisp, quality content.
- Wrote career-related articles and news for Competition/Government Jobs domain.
- Worked on UGC Online course.
- Worked for Building Certification course Domain.
- Copy Edited and Strategized Content.
Voice Over Artist
Freelance
01.2015 - Current
- Researched target audiences to better understand how best to craft messages through voice work.
- Developed scripts for various education videos and narrations.
- Delivered high-quality recordings within tight deadlines while working under pressure.
Education
Post Graduation Diploma - English Journalism
Indian Institute of Mass Communication
01.2018
Mass Communication & Video Production
St. Xavier's College, Ranchi
01.2017
Master of Arts - Journalism And Mass Communication
IGNOU
Patna 04.2001 -
Skills
- Proficient in AI applications
- Experience with AI integration
- Website visibility enhancement
- Digital engagement strategy
- Web content development
- Copy editing
- Content strategy
- Blog Writing
- Off pages
- MS Office (PowerPoint, MS word)
- Window movie maker
- Camera handling
- InDesign
- Quark express
- CMS Concept mapping on ONODO
- Data wrapping
- Info graphics
- Internal Communications
- Wordpress
- Keyword Research
- Proofreading
- Content Editing
- Google Analytics
- Content Curation
- Observation
- Decision making
- Communication
- Multi-tasking
Certification
Power BI
Timeline
Content Marketing Manager
98thPercentile
03.2025 - Current
Power BI
02-2025
Content Manager
Careers360
08.2018 - 02.2024
Voice Over Artist
Freelance
01.2015 - Current
Master of Arts - Journalism And Mass Communication
IGNOU
04.2001 -
Mass Communication & Video Production
St. Xavier's College, Ranchi
Post Graduation Diploma - English Journalism
Indian Institute of Mass Communication