Simon Jakobsen
Director of Business Development
Sao Paulo
Summary
Distinguished professional with over a decade of experience working for the world's leading medical device company, where I have led and transformed organizations in more than 30 countries across North & South America, Europe, Africa, and Asia/Pacific. I have developed and implemented successful strategies and investment cases, created unique user experiences and established subsidiaries and distributors in emerging and mature markets. I have built and led high-performing teams of over 100 FTEs, achieving outstanding results and recognition.
Overview
24
24
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Director of Business Development
Coloplast
Sao Paulo
01.2022 - Current
- Leading and mentoring Commercial Excellence & Business Development teams across Region LATAM to develop subsidiaries (Brazil, Argentina and Colombia) and 18 distributor markets covering +400 FTEs
- Focused on managing P&L, investment projects, strategy, pricing, performance management, market access
- Develop and implement a +20 FTE investment case in Colombia including establishment of subsidiary
- Coloplast Colombia awarded “Growth country of the year” in Coloplast
- Grow LATAM region by +100%
Head of Business Development
Coloplast
Copenhagen
01.2021 - 01.2022
- Responsible for developing subsidiaries (India, Turkey, Saudi Arabia, South Africa, UAE, Egypt) and 15 distributor markets in Region IMEA covering +300 FTEs
- Focused on managing P&L, investment projects, strategic planning, pricing and performance management
- Develop and implement a +50 FTE investment case in India
- Coloplast India awarded “Country of the Year” in Coloplast
- Grow IMEA region by +20%
Director of Direct-to-Consumer
Coloplast
Sao Paulo
01.2019 - 01.2021
- Responsible for leading a +100 FTEs Direct-to-Consumer organisation with 8 direct reports, creating a unique user experience through sales & marketing, service and patient support programs reaching +500.000 patients in Brazil
- Focused on leadership, strategy and change management
- Execute and implement a +30 FTE Direct-to-Consumer investment case in Brazil
- Coloplast Brazil awarded “Direct-to-Consumer Country of the year” in Coloplast
- Team employee engagement score of 9,7 out of 10 among +100 FTEs (Coloplast average of 8,1)
Senior Business Development Manager
Coloplast
Buenos Aires
01.2017 - 01.2019
- Brazil, São Paulo - Expat for Coloplast 2019-
- Argentina, Buenos Aires - Expat for Coloplast, Responsible for developing subsidiaries (Brazil and Argentina) and 19 distributor markets in LATAM covering +350 FTEs and full region P&L responsibility
- Focused on managing P&L, investment projects, strategic planning, pricing, and performance management
- During my time in the position, I contributed to:
- Develop and implement turn-around strategic plan in Brazil
- Coloplast Brazil awarded “Country of the year” in Coloplast
- Grow LATAM region by +60% and expand the regional team by 50%, Working and gaining business experiences in all countries in Latin America
- Hong Kong, Hong Kong Polytechnic University, Exchange Semester
Direct-to-Consumer Manager
Coloplast
Copenhagen
01.2014 - 01.2017
- Responsible for developing and implementing Coloplast’s global Direct-to-Consumer Sales & Marketing strategies in +30 subsidiaries. Focused on sales excellence, online & offline marketing, performance management and strategy planning
- Develop and implement +50 FTE investment cases across US, UK, China, Australia, Germany, France, Italy
- Improve operational efficiency by +50% among Coloplast largest Direct-to-Consumer markets
- Decrease global reporting process by +90% (from 25 to 2 days) and reduce cost by +5 mDKK
Analyst
Jyllands-Posten
Aarhus/Copenhagen
02.2011 - 03.2014
- Responsible for developing and presenting data-driven ad-selling presentations and analysis to customers to enhance Jyllands-Posten sales & marketing capabilities
- Develop a 1,5 mDKK omnichannel ad-campaign for Microsoft – largest ad-campaign order at that time
- Develop 10 new trends for effective ad campaigns - today used as guidelines to customers
Elite Handball Player
Mors Thy Handball
Mors/Thisted
01.2000 - 01.2008
- I played elite handball in the junior & youth league, where I developed a winning and leadership mentality to gather people and make them work together for a common goal
- Second place at the National Championship
- Awarded Player of the Year
Education
M.Sc. - International Business
Copenhagen Business School
Copenhagen 08.2012 - 08.2014
M.Sc. - Finance & Investment Management
Hong Kong Polytechnic University
Hong kong 08.2013 - 01.2014
B.Sc - Economics & Business Administration
Aarhus School of Business
Aarhus 08.2009 - 08.2012
Skills
Strategy
Volunteering
Member of Social Committee - Coloplast, 2014-2016
Participant i Case Competitions - Arla & EY, 2013
President of Social Committee - Business College, 2006-2008
Professional Development
Coloplast Graduate Program - Talent program for top students designed to develop leaders, 2014-2016
Moment Talent - Network for talented student from business schools in Denmark, 2012-2014
Nova 100 - Network that connect talented individuals with leading industry companies, 2012-2014
Management Consultant Club - Network of driven students with shared interest for consulting, 2012-2014
Finance & Consulting Club - Association for students with interests in finance and consulting, 2010-2012
Accomplishments
Direct-to-Consumer Country of the Year, Coloplast, 2020
KMD Ironman, 2016
Copenhagen Marathon, 2014
Winner of Arla Case Competition, 2013
Timeline
Director of Business Development
Coloplast
01.2022 - Current
Head of Business Development
Coloplast
01.2021 - 01.2022
Director of Direct-to-Consumer
Coloplast
01.2019 - 01.2021
Senior Business Development Manager
Coloplast
01.2017 - 01.2019
Direct-to-Consumer Manager
Coloplast
01.2014 - 01.2017
M.Sc. - Finance & Investment Management
Hong Kong Polytechnic University
08.2013 - 01.2014
M.Sc. - International Business
Copenhagen Business School
08.2012 - 08.2014
Analyst
Jyllands-Posten
02.2011 - 03.2014
B.Sc - Economics & Business Administration
Aarhus School of Business
08.2009 - 08.2012
Elite Handball Player
Mors Thy Handball
01.2000 - 01.2008
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