

Chronically online, globally-minded social and content leader with 12+ years of experience building brand narratives, social ecosystems, and high-performing teams in fast-moving, highly competitive environments. Proven track record of scaling social and influencer strategies that drive engagement, traffic, and measurable product conversion across complex product portfolios, including fintech and emerging technology platforms.
Experienced in shaping and protecting global brand voice, launching products that cut through culture, and translating technical complexity into content communities actually want to engage with and share. Hands-on, data-driven operator with deep expertise in social publishing, analytics, creator ecosystems, and AI-enabled workflows. Mission-driven leader with Web3 and crypto fluency, passionate about financial innovation, education, and inclusion.
Strategic advisor to private equity, venture capital, and corporate clients evaluating fintech, mar-tech, and Web3-related investments. Provided market intelligence on creator platforms, social ecosystems, and crypto-adjacent technologies. Delivered competitive analysis, positioning frameworks, and product-market fit assessments.
Advised on narrative risk, community trust, and brand-led growth in emerging tech sectors.
Founded a marketing, social, and sales strategy consultancy focused on brand narrative, creator ecosystems, and growth strategy for technology platforms, fintech, and Web3-adjacent businesses.
- Built and executed social-first GTM strategies that aligned brand storytelling with measurable commercial outcomes.
- Advised platforms and investors on digital transformation, creator economies, and Web3 positioning, including community-led growth models.
- Developed influencer, affiliate, and community programs that drove engagement, trust, and product adoption across global markets.
- Created Sprout Social’s DACH acquisition strategy, establishing it as a top-five mar-tech provider in the region.
- Closed 69% of a multi-million-dollar revenue gap at Takumi by transforming sales, marketing, and outbound motion.
- Designed U.S. KOL strategies for L’Oréal (La Roche-Posay), tripling market value through authentic creator-led storytelling.
Owned EMEA go-to-market strategy, social narrative, and commercial growth for a global creator marketing platform.
- Tripled regional revenue and doubled conversion rates through integrated social, influencer, and affiliate strategies.
- Led international sales and marketing teams across the UK, France, Germany, and the Netherlands.
- Won and scaled enterprise accounts including BMW, Harrods, Lava Cheese, and NeoBank.
- Ensured consistent brand voice and cultural relevance across diverse regional markets.
Launched and scaled EMEA operations for a U.S.-based social and influencer intelligence platform.
- Established Captiv8’s European footprint and transitioned the business from U.S.-centric to global.
- Secured a multi-year, multi-million-dollar partnership with WPP/GroupM across 22 countries.
- Built unified global social frameworks while allowing for regional cultural nuance.
- Led global client strategies for brands like Cetaphil, increasing awareness by 28% across 25+ markets.
Scaled European operations for a creator marketing agency, driving growth, efficiency, and enterprise credibility.
- Refocused business toward enterprise clients (Google, Netflix, Samsung, Unilever).
- Increased revenue by 30% in year one and secured 6% of BMW’s global influencer budget.
- Led to acquisition by Bambuser (Live Shopping).
- Built and mentored a high-performing team of 12 across sales, strategy, and client success.Swedish creator marketing agency Relatable had a small office in London and wanted to grow in in the UK and Europe.
Key leader in ICAP’s transformation into a fintech and electronic trading incubator.
- Helped reposition the brokerage business toward technology-led, digital-first financial products.
- Scaled enterprise revenue from £3M to £18M+ across global buy-side clients.
- Led two fintech portfolio companies (Triana, Enso) to successful exits.
- Built global sales and marketing teams across London, New York, San Francisco, and Hong Kong.
- Developed GTM strategies and client acquisition roadmaps for multiple fintech platforms.Played key strategic role in refocusing ICAP’s brokerage business into becoming a leading international fin-tech incubator.