Suzi Silva
CRM
São Paulo Brazil
Summary
I help companies stop talking to “bases” and start communicating with people in a personalized, strategic and scalable way. I believe in the power of data-driven marketing to efficiently drive retention, reactivation and growth. I have practical experience in customer segmentation, intelligent automations and multi-channel CRM strategies. I use SQL to extract value from databases, AMPscript for dynamic personalization and the construction of complete journeys via email, SMS, push, WhatsApp and Web Push, with a focus on results. Knowledge of Salesforce Marketing Cloud, Insider, GA, Einstein (AI), Personalization and BI solutions.
Overview
5
5
years of professional experience
5
5
Certifications
3
3
Languages
Work History
CRM Analyst
ClickBus
02.2025 - Current
- Creation of personalized dynamic emails using advanced AMPscript in Salesforce Marketing Cloud.
- Planning and execution of strategic triggers, focusing on conversion, recurrence, and engagement.
- Development of conditional logic and complex segmentation for personalized campaigns.
- Monitoring of CRM and Growth KPIs.
- Development of automation in Automation Studio.
- Interação com os departamentos de dados, comercial, criativo, e de marketing para garantir a coesão entre.
- Desempenho e a experiência do usuário.
- Planning the calendar of actions for the month.
- Creation of briefings and adjustments in HTML.
- Analyzed sales pipeline data to identify trends and opportunities for growth, contributing to increased revenue generation.
CRM Analyst Mid Level
VML
04.2024 - 02.2025
- Preparation and presentation of strategic reports to the client for new campaigns.
- Creation and management of custom rules.
- A/B Tests
- Detailed analysis of audience behavior to create a strategic direction.
- Personalization of experiences using AMPscript in the Content Builder.
- Creation and implementation of personalized journeys for new Ford customers.
- Audience segmentation using SQL.
- Clear and structured presentation of the results to the stakeholders.
- Utilization of Botmaker for WhatsApp messages.
Salesforce Marketing Cloud Analyst
Cia. Hering
01.2023 - 04.2024
- A/B Tests (topics/layouts and target audience).
- Data processing.
- Creation of activation automations.
- Creation of personalized experience.
- Creation of segmentations and automations for sending emails, SMS, push notifications, and WhatsApp.
- Manipulation of SQL data.
- Use of Einstein's features.
- Dynamic and interactive content in the Content Builder.
CRM Business Analyst
Natura
07.2022 - 12.2022
- Management and audience segmentation via SQL.
- Creation of queries and segmented routes according to each cycle and block.
- Extraction, creation, and manipulation of database tables. Use of SAS and Tableau.
- One-off and recurring triggers via the following channels: email, push, WhatsApp, SMS, and in-app card.
- Validation of the communication file and segmented campaigns for each audience (Leaders/Consultants/Sales Management, Sales Management, and Leads).
CRM Analyst I
Alelo Brasil
01.2022 - 07.2022
- Planning CRM strategy and measuring campaigns.
- Launching SMS, email, and push campaigns.
- Interface with the technology, product, marketing, and operations areas.
- Metrics analysis.
- Creation of content briefs.
- Construction of Relationship Rulers and new journeys.
- B2B and B2C audiences.
CRM Marketing Intern
Alelo Brasil
02.2021 - 12.2021
- Support in identifying the target audience for communication standards.
- Action and testing of email marketing pieces in the Salesforce tool.
- Contribution to the calculation of indicators and measurement of campaigns.
Digital Marketing Intern
Casa Santa Luzia
05.2020 - 02.2021
- Registration of products for the online store.
- Preparation of product descriptions.
- Participation in email marketing campaigns.
- Image processing for the website.
- Order dispatch and queries.
- Service assistant
Education
Business Administration, Management And Business
Universidade Cruzeiro Do Sul
12.2021 - 07.2025
Linguagem Java, SQL, Ciência de Dados
Hashtag Treinamentos
CRM Applications and Tools
ESPM Escola Superior De Propaganda E Marketing
03.2022 -
English
Cultura Inglesa
Skills
- Looker Studio
- Trello
- Salesforce
- CRM
- Google Analytcs
- Marketing
- Marketing Cloud Salesforce
- Analysis
Certification
Automation Studio - Salesforce Marketing Cloud
Timeline
CRM Analyst
ClickBus
02.2025 - Current
CRM Analyst Mid Level
VML
04.2024 - 02.2025
Salesforce Marketing Cloud Analyst
Cia. Hering
01.2023 - 04.2024
CRM Business Analyst
Natura
07.2022 - 12.2022
CRM Applications and Tools
ESPM Escola Superior De Propaganda E Marketing
03.2022 -
CRM Analyst I
Alelo Brasil
01.2022 - 07.2022
Business Administration, Management And Business
Universidade Cruzeiro Do Sul
12.2021 - 07.2025
CRM Marketing Intern
Alelo Brasil
02.2021 - 12.2021
Digital Marketing Intern
Casa Santa Luzia
05.2020 - 02.2021
English
Cultura Inglesa
Linguagem Java, SQL, Ciência de Dados
Hashtag Treinamentos
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