Tainá Rodrigues
Customer Success & Marketing Strategist | Growth | CRM | SEO | Product | Copywriting | Funnel Strategy
Brasil, Sao Paulo,SP
Summary
I am a Brazilian Customer Success and Strategic Accounts professional with over 6 years of experience in the B2B SaaS industry, now expanding into SEO, Copywriting, and Growth Marketing. At Adobe, I worked across the entire sales funnel—from prospecting and qualification to closing and retention—contributing to 25% of LATAM revenue. I also implemented lifecycle strategies and automated email flows using Outreach.
Currently, I produce SEO content for Galáxia Nerd, combining technical writing and keyword optimization via WordPress and MyRank. I bring expertise in funnel strategy, performance marketing, and persuasive copywriting to support campaigns focused on engagement, activation, and conversion.
Fluent in English and experienced in working with global teams, I offer a hybrid skill set in CRM, strategic communication, and digital performance. I seek remote opportunities where I can unite empathy, data, and creativity to drive scalable business outcomes.
Overview
8
8
years of professional experience
6
6
Certifications
2
2
Languages
Work History
Customer Success Account Manager – B2B SaaS
Adobe
2020.03 - 2023.12
- Managed a portfolio of high-value B2B enterprise clients across Latin America, ensuring end-to-end customer success—from onboarding, to retention, renewal, and expansion.
- Led the full customer lifecycle, including prospecting support, solution positioning, upselling, and post-sale growth.
- Built strategic long-term relationships, increasing loyalty by 25% through personalized strategies, and consultative account management.
- Created and managed automated email flows via Outreach, aligning with sales stages and engagement triggers.
- Collaborated with the marketing, product, and operations teams to improve the customer journey and adoption.
- Tools: Salesforce, Gainsight, EchoSign, CyberSource, Outreach, and proprietary CRM.
Senior SaaS Sales & Solutions Analyst – B2B
Adobe
2019.02 - 2020.03
- Conducted SaaS solution selling to enterprise clients, focusing on retention, renewals, and tailored upsell strategies.
- Supported all stages of the funnel, from lead engagement, and demo delivery, to onboarding, and long-term planning.
- Tools: Salesforce, Gainsight.
Inside Sales & Customer Support Analyst – SaaS B2C
Adobe
2018.11 - 2019.02
- Handled inbound and outbound post-sale support for B2C clients, focusing on customer retention and experience.
- Managed subscription issues, plan changes, and billing inquiries while collecting feedback to improve service.
- Tools: Zendesk, LiveEngage, Digital River.
Inbound & Outbound Sales – SaaS B2C Launch Phase
Adobe
2018.07 - 2018.11
- Supported Adobe's transition to SaaS in Brazil, helping clients migrate from perpetual licenses to Creative Cloud subscriptions.
- Executed inbound and outbound sales campaigns targeting individuals and students, guiding them through onboarding and product education.
- Tools: Zendesk, Hendrix, 55PBX.
Document Analyst – Tech Platforms Operations
Uber
2016.02 - 2018.03
- Conducted driver onboarding and compliance review using internal platforms and Zendesk.
- Streamlined documentation workflows to increase operational efficiency.
Education
Technology Degree - Marketing
Estácio De Sá
Sao Paulo, Brazil2024-12
Skills
Customer Success & Account Management
Growth & Performance Strategy
SEO Copywriting & Content Optimization (WordPress, MyRank)
Funnel Strategy: Prospecting, Nurturing, Closing & Retention
Persuasive Copywriting (Portuguese & English)
Email Marketing Automation (Outreach, HubSpot)
CRM Platforms: Salesforce, Gainsight, Zendesk
Global Team Collaboration & LATAM Market Expertise
Certification
SEO na Era da IA (Conversion)
Complementary Experience
SEO Content Writer (Freelance) – Galáxia Nerd
Remote | Jun 2025 – Present
- Write and optimize SEO articles in WordPress targeting entertainment and technology audiences.
- Use MyRank to track keyword rankings and identify content opportunities.
- Apply copywriting techniques and search intent strategies to improve engagement and visibility.
Cultural Exchange – Au Pair Experience (UK)
United Kingdom | 2023 – 2024
- Participated in a year-long cultural exchange, enhancing autonomy, empathy, and English fluency.
- Continued self-learning in marketing, SEO, and strategic communication while immersed in British culture.
Timeline
SEO na Era da IA (Conversion)
2025-06
GEO: Generative Engine Optimization
2025-06
Growth Marketing
2025-06
Copywriting
2025-06
Google Ads & Analytics, Digital Marketing
2024-09
AI for Everyone (Coursera)
2024-09
Customer Success Account Manager – B2B SaaS
Adobe
2020.03 - 2023.12
Senior SaaS Sales & Solutions Analyst – B2B
Adobe
2019.02 - 2020.03
Inside Sales & Customer Support Analyst – SaaS B2C
Adobe
2018.11 - 2019.02
Inbound & Outbound Sales – SaaS B2C Launch Phase
Adobe
2018.07 - 2018.11
Document Analyst – Tech Platforms Operations
Uber
2016.02 - 2018.03
Technology Degree - Marketing
Estácio De Sá