Summary
Overview
Work History
Education
Skills
Certification
Complementary Experience
Timeline
Generic
Tainá  Rodrigues

Tainá Rodrigues

Customer Success & Marketing Strategist | Growth | CRM | SEO | Product | Copywriting | Funnel Strategy
Brasil, Sao Paulo,SP

Summary

I am a Brazilian Customer Success and Strategic Accounts professional with over 6 years of experience in the B2B SaaS industry, now expanding into SEO, Copywriting, and Growth Marketing. At Adobe, I worked across the entire sales funnel—from prospecting and qualification to closing and retention—contributing to 25% of LATAM revenue. I also implemented lifecycle strategies and automated email flows using Outreach.

Currently, I produce SEO content for Galáxia Nerd, combining technical writing and keyword optimization via WordPress and MyRank. I bring expertise in funnel strategy, performance marketing, and persuasive copywriting to support campaigns focused on engagement, activation, and conversion.

Fluent in English and experienced in working with global teams, I offer a hybrid skill set in CRM, strategic communication, and digital performance. I seek remote opportunities where I can unite empathy, data, and creativity to drive scalable business outcomes.

Overview

8
8
years of professional experience
6
6
Certifications
2
2
Languages

Work History

Customer Success Account Manager – B2B SaaS

Adobe
03.2020 - 12.2023
  • Managed a portfolio of high-value B2B enterprise clients across Latin America, ensuring end-to-end customer success—from onboarding, to retention, renewal, and expansion.
  • Led the full customer lifecycle, including prospecting support, solution positioning, upselling, and post-sale growth.
  • Built strategic long-term relationships, increasing loyalty by 25% through personalized strategies, and consultative account management.
  • Created and managed automated email flows via Outreach, aligning with sales stages and engagement triggers.
  • Collaborated with the marketing, product, and operations teams to improve the customer journey and adoption.
  • Tools: Salesforce, Gainsight, EchoSign, CyberSource, Outreach, and proprietary CRM.

Senior SaaS Sales & Solutions Analyst – B2B

Adobe
02.2019 - 03.2020
  • Conducted SaaS solution selling to enterprise clients, focusing on retention, renewals, and tailored upsell strategies.
  • Supported all stages of the funnel, from lead engagement, and demo delivery, to onboarding, and long-term planning.
  • Tools: Salesforce, Gainsight.

Inside Sales & Customer Support Analyst – SaaS B2C

Adobe
11.2018 - 02.2019
  • Handled inbound and outbound post-sale support for B2C clients, focusing on customer retention and experience.
  • Managed subscription issues, plan changes, and billing inquiries while collecting feedback to improve service.
  • Tools: Zendesk, LiveEngage, Digital River.

Inbound & Outbound Sales – SaaS B2C Launch Phase

Adobe
07.2018 - 11.2018
  • Supported Adobe's transition to SaaS in Brazil, helping clients migrate from perpetual licenses to Creative Cloud subscriptions.
  • Executed inbound and outbound sales campaigns targeting individuals and students, guiding them through onboarding and product education.
  • Tools: Zendesk, Hendrix, 55PBX.

Document Analyst – Tech Platforms Operations

Uber
02.2016 - 03.2018
  • Conducted driver onboarding and compliance review using internal platforms and Zendesk.
  • Streamlined documentation workflows to increase operational efficiency.

Education

Technology Degree - Marketing

Estácio De Sá
Sao Paulo, Brazil
12-2024

Skills

Customer Success & Account Management

Certification

SEO na Era da IA (Conversion)

Complementary Experience

SEO Content Writer (Freelance) – Galáxia Nerd
Remote | Jun 2025 – Present

  • Write and optimize SEO articles in WordPress targeting entertainment and technology audiences.
  • Use MyRank to track keyword rankings and identify content opportunities.
  • Apply copywriting techniques and search intent strategies to improve engagement and visibility.


Cultural Exchange – Au Pair Experience (UK)
United Kingdom | 2023 – 2024

  • Participated in a year-long cultural exchange, enhancing autonomy, empathy, and English fluency.
  • Continued self-learning in marketing, SEO, and strategic communication while immersed in British culture.

Timeline

SEO na Era da IA (Conversion)

06-2025

GEO: Generative Engine Optimization

06-2025

Growth Marketing

06-2025

Copywriting

06-2025

Google Ads & Analytics, Digital Marketing

09-2024

AI for Everyone (Coursera)

09-2024

Customer Success Account Manager – B2B SaaS

Adobe
03.2020 - 12.2023

Senior SaaS Sales & Solutions Analyst – B2B

Adobe
02.2019 - 03.2020

Inside Sales & Customer Support Analyst – SaaS B2C

Adobe
11.2018 - 02.2019

Inbound & Outbound Sales – SaaS B2C Launch Phase

Adobe
07.2018 - 11.2018

Document Analyst – Tech Platforms Operations

Uber
02.2016 - 03.2018

Technology Degree - Marketing

Estácio De Sá
Tainá RodriguesCustomer Success & Marketing Strategist | Growth | CRM | SEO | Product | Copywriting | Funnel Strategy