Talita Martinez
Business Operations Manager
São Paulo
Summary
More than 10 years of experience in marketing, operations, brand, advertising and media, building experience working in global brands such as Netflix, Coca-Cola, Pernod Ricard and Unilever as well as leading domestic brands like O Boticário and Eudora.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Business Operations Manager
Cansei de ser gato / Petz
São Paulo
09.2021 - Current
- Reviewed company's strategic plans and developed departmental goals and standards to support vision.
- Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships.
- Understand business process and initiate improvements, helping company achieve goals.
- Oversaw day-to-day business operations on sales floor by fostering deep professional relationships with wholesale contacts and customers.
- Implemented escalation procedures to effectively handle time-sensitive issues.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
Project Leader
CUBOCC
São Paulo
10.2020 - 09.2021
- Integrated production management of advertising campaigns, being the main account responsible for:
- Manage internal resources and third parties/suppliers for project execution, ensuring that all projects were delivered on time, within scope and within budget
- Identify the jobs to be done and transform them into concrete projects, defining the scope and objectives of the project, involving all relevant stakeholders and ensuring technical feasibility
- Successfully manage the relationship with the client and all interested parties, ensuring the quality and deadline in accordance with the creative proposal
- Hire, train and develop the account group operations resources
- Lead the team and develop them in the skills of the role. Defined responsibilities, duties and roles of each team member.
- Clients: Embraer, Arezzo and Grupo Boticário (O Boticário and Eudora)
- Special projects for: Unilever (Rexona by Anitta).
Sr. Project Manager
CUBOCC and Doubleleft
São Paulo
03.2015 - 09.2020
- Developed project plans and managed project scope using methodologies to guide projects from conceptualization to implementation and maintenance.
- Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.
- Maintained schedules to meet key milestones at every project phase.
- Communicated project plans and progress to key stakeholders and project contributors.
- Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
- Clients: Coca-Cola, Pernod Ricard (Absolut, Beefeater, Orloff and Jameson), Grupo Boticário (O Boticário and Eudora)
- Special projects for: Spotify, Google and Netflix.
Senior Marketing Analyst
Grupo Doria
São Paulo
10.2013 - 02.2015
- Coordination of advertising campaigns (briefing with agencies, coordination of deliveries, campaign management and media plan) and graphic materials for forums and events of Grupo de Líderes Empresariais - LIDE
- Management of deadlines, monitoring of creation/production with suppliers of all institutional and commercial materials of Grupo Doria and LIDE.
Web Designer
Mercado Livre Brasil
São Paulo
01.2013 - 09.2013
- Creative planning and production of online campaign assets for internal customers: MercadoLivre, MercadoPago, MercadoShops and PrimeiroEcommerce
- Developed graphic and image assets for both content and digital marketing efforts.
Web Designer
Editora Abril
São Paulo
01.2010 - 01.2013
- Production of digital assets for the sales and marketing campaigns of the e- commerces IBA (iba.com.br) and Loja Abril (loja.abril.com.br)
- Planning and creation of Iba communication models (email marketing, banners, hotsites, print ads and endomarketing pieces) and launching of two versions of the e- commerce: in March/12 and November/12.
Education
Advertising
Universidade Presbiteriana Mackenzie
São Paulo - SP, Brazil 01.2008 - 07.2012
Timeline
Business Operations Manager
Cansei de ser gato / Petz
09.2021 - Current
Project Leader
CUBOCC
10.2020 - 09.2021
Sr. Project Manager
CUBOCC and Doubleleft
03.2015 - 09.2020
Senior Marketing Analyst
Grupo Doria
10.2013 - 02.2015
Web Designer
Mercado Livre Brasil
01.2013 - 09.2013
Web Designer
Editora Abril
01.2010 - 01.2013
Advertising
Universidade Presbiteriana Mackenzie
01.2008 - 07.2012