Tatiana Buratto Cardoso
São Paulo,SP
Summary
Dynamic leader with a proven track record of more than 15 years of experience in customer marketing and sales at FMCG segments. Spearheaded promotional strategies and optimized sales processes, enhancing team performance and engagement. Results driven, skilled in planning, communication and teamwork collaboration. Fluent English, Spanish and Portuguese speaker, with international living background.
Overview
14
14
years of professional experience
Work History
Customer Marketing Manager
Mars Wrigley Confectionery
12.2020 - Current
- Developed promotional and incentive plans to boost sales performance, aligned with Sales and Marketing strategy.
- Coordinated customers events, conferences and JBP meetings to improve relationship and engagement within company.
- Managed investments budget effectively, partnering with Sales Finance and Revenue Management governance guidelines.
- Acted as great line manager, mentoring team members on best practices in customer marketing tactics, leading to their professional growth and development.
- Collaborated on Strategic Channel Management, defining resources allocation and prioritization.
- Led contract review and outsourcing business case for merchandising agency, looking for operational efficiencies and perfect store improvement.
Sales Operations and Intelligence Manager
Mars Wrigley Confectionery
05.2018 - 11.2020
- Reported sales forecast periodically to Senior Leadership, highlighting risk, opportunities and sales performance KPIs.
- Developed short term plans with Supply Planning and Customer Service leaders, to assure S&OP target achievement.
- Improved data accuracy of sales reports, providing insights through new technologies and frequent updated routine.
- Restructured Sales Incentive Program for field team, connected to global guidelines.
- Controlled sales overheads budget of entire field sales structure.
- Managed diverse team of analysts, keeping engagement and helping on workload prioritization.
Sales Operations and Intelligence Coordinator
Mars Wrigley Confectionery
03.2016 - 04.2018
- Reported weekly sales forecast by region, period and brand, also leading cadence meetings with sales managers.
- Accountable for trade terms provision to Sales Finance team, also price list creation.
- Performed general communication for field sales team.
General Manager
Family Own Business
05.2014 - 04.2016
- Managed finance control of large Petrobras gas station, family own business.
- Developed and implemented promotional strategies to increase sales and profitability, looking for differentiation vs competitors.
- Worked with diverse team of professionals, fostering positive and engaging work environment.
Customer Marketing Coordinator
Mondelez International
02.2013 - 05.2014
- Developed customized trade marketing activities for global and regional customers.
- Coordinated POSM visibility and test & learn projects.
- Collaborated with sales, merchandising, category leadership, shopper insights teams to boost sales performance.
Sales Planning and Intelligence Analyst
Mondelez International
02.2010 - 01.2013
- Developed sales performance reports.
- Helped on sales processes rebuilding due to Cadbury Adams acquisition by Kraft Foods/Mondelez
Education
Postgraduate in Marketing Management - Marketing
INSPER
São Paulo - Brazil01.2016
Bachelor of Business Administration - Business Administration
UNIVERSIDADE DE SÃO PAULO
São Paulo - Brazil12.2010
Exchange Program Aug 2008 - Jan 2009 - Business Administration
UNIVERSIDADE NOVA DE LISBOA
Lisbon - Portugal01.2009
Skills
- Results driven
- Planning and organizational skills
- Excellent communication
- People development
- Team Collaboration
- Fast learning curve
- Command skills
- Adaptability and Flexibility
- Attention to Detail
Additional Information
Microsoft Office - Power Point, Excel, Word and Outlook advanced user.
Retail - Nielsen user.
Internships in Brazil: Roche Pharmaceutical (May 2007 - Jul 2008) and Cadbury Adams (Sep 2009 - Feb 2010).
Interested in volunteering activities.
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
Timeline
Customer Marketing Manager
Mars Wrigley Confectionery
12.2020 - Current
Sales Operations and Intelligence Manager
Mars Wrigley Confectionery
05.2018 - 11.2020
Sales Operations and Intelligence Coordinator
Mars Wrigley Confectionery
03.2016 - 04.2018
General Manager
Family Own Business
05.2014 - 04.2016
Customer Marketing Coordinator
Mondelez International
02.2013 - 05.2014
Sales Planning and Intelligence Analyst
Mondelez International
02.2010 - 01.2013
Postgraduate in Marketing Management - Marketing
INSPER
Bachelor of Business Administration - Business Administration
UNIVERSIDADE DE SÃO PAULO
Exchange Program Aug 2008 - Jan 2009 - Business Administration
UNIVERSIDADE NOVA DE LISBOA
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