Thamires André Assumpção
Digital Marketing Strategist
São Paulo
Summary
Dynamic Management Consultant with a proven track record at Accenture, excelling in digital marketing and stakeholder management. Leveraged data-driven insights and consulting acumen to drive sales growth, achieving a 52% reduction in cost per sale. Skilled in performance measurement and fostering collaborative environments, consistently exceeding business objectives and enhancing customer engagement.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Management Consultant
Accenture
03.2021 - Current
- Led the development and execution of integrated marketing campaigns across various channels (Meta Ads, Google Ads, etc.), driving lead generation, sales growth, and exceeding performance targets. Responsibilities included campaign strategy, creative development, agency collaboration, performance monitoring, and data-driven optimization.
- Collaborated with cross-functional teams (marketing, sales, legal, technology, BI) to implement marketing campaigns and product strategies that achieved business goals and exceeded customer expectations.
- Proactively analyzed campaign performance data, using Power BI and Excel to create dashboards, identify trends, and generate data-driven insights that optimized campaigns and sales strategies.
- Led product marketing campaigns for new product launches, crafting compelling value propositions that resulted in significant sales growth and increased market share.
- Developed and optimized the sales funnel using a Virtual Sales Assistant with conversational flows, resulting in a 52% reduction in cost per sale.
Marketing Assistant
Janssen by Johnson & Johnson
01.2019 - 03.2021
- Supported new product launches, contributing to market expansion and revenue growth. Monitored performance through data analysis, creating dashboards in Power BI and Excel to track key metrics.
- Planned and executed successful virtual and in-person events, effectively managing budgets to maximize impact.
- Developed compelling promotional materials and brand claims grounded in scientific research and insights from medical congresses.
- Created and delivered strategic brand content for medical and scientific events and educational programs.
Marketing Intern (Rexona)
Unilever
08.2018 - 06.2019
- Conducted market research and competitive analysis using Nielsen, Kantar, and IQVIA data to generate strategic insights for marketing campaigns and product optimization.
- Developed and delivered product training programs for internal and external stakeholders.
- Created promotional materials for digital channels and out-of-home advertising, effectively reaching target audiences and driving brand awareness.
Project Consultant Analyst
Marketing Junior USP
04.2018 - 01.2019
- Managed strategic marketing projects for small and medium-sized businesses in the recruitment and agribusiness sectors, leading multidisciplinary teams and ensuring the achievement of goals and deadlines.
- Prospected new clients and developed customized marketing project proposals that generated new business opportunities.
Education
Postgraduate in Business Administration -
FIA Business School
São Paulo, Brazil 01.2024 - 12.2024
Bachelor in Marketing -
Universidade De São Paulo
São Paulo, Brazil 01.2017 - 12.2020
Skills
Client Consulting
Digital Marketing
Data Driven Insights
Stakeholder Management
Performance measurement
Timeline
Postgraduate in Business Administration -
FIA Business School
01.2024 - 12.2024
Management Consultant
Accenture
03.2021 - Current
Marketing Assistant
Janssen by Johnson & Johnson
01.2019 - 03.2021
Marketing Intern (Rexona)
Unilever
08.2018 - 06.2019
Project Consultant Analyst
Marketing Junior USP
04.2018 - 01.2019
Bachelor in Marketing -
Universidade De São Paulo
01.2017 - 12.2020
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