Thays Vieira Bueno
Product Manager
São Paulo,SP
Summary
Experienced products professional, with fourteen years working in sales, marketing and products in companies such as Google, Apple, Amazon, Walmart, MasterCard, Gympass and Raia Drogasil. In the past years, having dedicated myself to lead product management positions in startups and traditional companies.
Skills: Digital Marketing, SEM, Public Presentation, Agile, Scrum, Lean Methods, Product Management, Product Owner, Product Manager Digital Products, Corporate Ventures, Squads, Product Design, Discovery, Delivery, Upstream, Downstream, Backlog Management.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Group Product Manager
OLX
São Paulo, SP
11.2021 - Current
- Reached traffic organic sessions 100% of target goals
- Coordinated quartely planning and execution with team members and team leads.
- Collaborated with sales, marketing and support teams to launch products on time and within budget.
- Documented user stories, specifications and product features into detailed work order to communicate across teams and build mandatory requirements
- Managed direct team of 9 reportees
Group Product Manager
Raia Drogasil
São Paulo, SP
05.2020 - 10.2021
- Define product strategy, roadmap, backlog and opportunity evaluation, converging with company's business strategy reaching 9% of online sales penetration
- Interface with main stakeholders of structure: directors, vice-presidents and CEO
- Presentation of quarterly results to Board of Shareholders
- Definition and quarterly planning of OKRs, reaching 100 to 110% of OKRs quarterly
- Construction of management system, for management, governance and monitoring of metrics, KPIs and deliverables of squads
- 6 Product Managers direct reportees
Senior Product Manager
Gympass
São Paulo, SP
10.2019 - 04.2020
- Build integration solutions that can enable sales team to acquire up to 3MM of new lives in US market
- Worked with products such as single sign on, data exchange, redeem and renewal
- Define product vision and product roadmap
- Lead delivery phase and manage product backlog
- Work with main stakeholders including Tech Sales and Sales Directors to prioritize main client requests
- Run agile rituals including daily meetings, sprint planning, sprint review, retrospective in order to engage Tech Lead and development team
- Plan release and rollout strategies for products
- Write BDD and user stories to be refined by team in business and technical sessions
Product Manager
Handmade UX
São Paulo, SP
03.2019 - 10.2019
- Lead product design team (UX/UI) to research, concept, build, validate and deliver wireframes/prototypes in discover/delivery phases
- Conduct and analyze A/B tests, as well as usability tests
- Use when appropriate product tools such as job to be done, persona, lean canvas, service design blueprint etc.
- Align and communicate product status and updates with C-level executives, including Handmade UX and company leadership
Product Manager
ACE Startups
São Paulo, SP
07.2017 - 03.2019
- Accelerate startups, providing them best practices in order to help to find product-solution fit, product market-fit and traction
- Provide mentoring to multiple-stage startups (Ideation, Start, Growth and Scale) in order to make possible to reach their goals
- Search, recruit and select Brazilian and Latam startups in order to join innovation corporate programs such as BASF, Braskem, Algar and Santander
- Reach revenue goals by 105% in 2017 and 2018, Q/Q
Product Manager
MasterCard
São Paulo, SP
10.2014 - 02.2016
- Growth of new registrations: 700% YoY
- Become top 5 market in less than 3 months after product launch (Jul-October 2015)
- Owns MasterPass acceptance within merchant, PSPs and acquirers community and execute local merchant marketing programs
- Responsible for MasterPass Wallet distribution within issuers and partners community and execute local partner marketing programs to partner onboarding and consumer registration
- Manage digital wallet programs KPIs, planning and delivering initiatives that will contribute to achieve expected results
- Manage and develop key strategic merchant relationships (e.g. Top 50 e-commerce merchants within market)
Product Marketing Manager
Walmart.com
São Paulo, SP
10.2013 - 10.2014
- Responsible for R$ 750,000 driven to media investments from top players in industry
- Develop category development plan for all Tech categories (Computer, Tablet, Audio/Video, TV, Mobile Phones).
Product Marketing Manager
Amazon
São Paulo, SP
04.2013 - 09.2013
- Onboarded 1,000 Brazilian developers in Amazon App Store in less than 6 months
- Top tier partner management and pre-launch merchandising plans for main vendors, such as Gameloft, EA, Ubisoft, Skype, Netflix, Globo, Abril
Product Marketing Manager
Apple
São Paulo, SP
01.2012 - 03.2013
- Helped Brazilian App Store grow more than 200% YoY
- Launch, manage and establish App Store business in Spanish Speaking LatAm and Brazil
Global Communications and Public Affairs Coordinator
Google
São Paulo, SP
01.2011 - 01.2012
- Helped Google to reached more than 50% share of voice in LatAm, compared to other tech companies
- Internal Communications, supporting presidents from Brazil and Spanish Speaking Latam
- Proved successful working within tight deadlines and fast-paced atmosphere
- Participated in team-building activities to enhance working relationships
Account Manager
Google
São Paulo, SP
08.2006 - 12.2010
- Support agencies portfolio (SMBs and Fortune 500 accounts) and managed multi-million dollar portfolio, reaching 130% of sales quota
Education
Associate of Science -
Anhembi Morumbi
São Paulo, SP 07.2020 - 12.2022
Associate of Arts -
Tera
São Paulo 05.2019 - 07.2019
MBA -
ESPM
São Paulo 12.2011 - 01.2010
Bachelor of Arts -
USP
São Paulo 12.2004 - 02.2001
Timeline
Group Product Manager
OLX
11.2021 - Current
Associate of Science -
Anhembi Morumbi
07.2020 - 12.2022
Group Product Manager
Raia Drogasil
05.2020 - 10.2021
Senior Product Manager
Gympass
10.2019 - 04.2020
Associate of Arts -
Tera
05.2019 - 07.2019
Product Manager
Handmade UX
03.2019 - 10.2019
Product Manager
ACE Startups
07.2017 - 03.2019
Product Manager
MasterCard
10.2014 - 02.2016
Product Marketing Manager
Walmart.com
10.2013 - 10.2014
Product Marketing Manager
Amazon
04.2013 - 09.2013
Product Marketing Manager
Apple
01.2012 - 03.2013
MBA -
ESPM
12.2011 - 01.2010
Global Communications and Public Affairs Coordinator
Google
01.2011 - 01.2012
Account Manager
Google
08.2006 - 12.2010
Bachelor of Arts -
USP
12.2004 - 02.2001
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