Tomas Prado

• Built and Led a team of 50+ people overseeing all operations, and projects, including sales, HR, branding/communications, talent management, content production, broadcast, production, product development, performance/growth, BI, and CRM
• Increased revenue by 6.3 times year-over-year through B2B sponsorship contracts with media partners and major brands, resulting in a 29% EBITDA
• Achieved 103.7 million hours watched on Gaules' channel through content strategies and partnerships besides volume, speed and quality increase, making it the most-watched eSports channel in the world and the most-watched channel overall in Brazil on Twitch in 2022
• Used agile frameworks Implemented systems and tools, including Click-up, Miro, Discord, Active Campaign, Typeform and Google Data Studio and others to streamline communication, decision-making, customer/audience acquisition and retention processes and ensure smooth operation
• Fostered a culture of communication, growth, and adaptability within the team through the testing and measurement of new ideas and the willingness to pivot as needed to achieve results
• Communicated weekly achievements and action plans to team leadership and board members
• Successfully negotiated and launched a licensing partnership with Nike, including the production of an in-house film to support a co-branded campaign. The campaign, which featured t-shirts and sweatshirts with Nike and our logo, sold out in 50 minutes
• Developed and launched a credit card and digital checking account with exclusive benefits tailored to the Gaules community through a partnership with Itau. This partnership achieved the best creator launching volume and conversion rate to date, with a 17% credit card approval rate, due to the highly qualified audience and effective combined business planning and customer service management.
• Launched a commercial and branding partnership with major Brazilian e-commerce (Kabum) where Gaules was "Head of Gaming," curating the best products with exclusive discounts for the community and receiving revenue share for sales
• Established a successful commercial and content partnership with Red Bull, featuring Gaules as a sponsored player and resulting in the creation of co-branded content for broadcast on Gaules' channel
• Established and managed commercial sponsorships with Dell, Nivea, Heineken, Microsoft, Ubisoft, Razer, GSK and others
• Improved and managed relationships with content partners, including ESL, Blast, PGL, NBA, and Stock Car, to secure more content assets and broadcasting opportunities, resulting in an increase in hours watched per month
• Managed conflicts with talent regarding earnings and content production expectations through the implementation of a transparent sales pipeline and a system for measuring and comparing creator value, resulting in the avoidance of potential public relations crises

For SC Johnson

• I have managed the account and led the e-commerce media efforts for SC Jonhson in Brazil collaborating with Latam countries and US
• Conducted a comprehensive evaluation of previous e-commerce efforts on platforms such as Amazon, Rappi, Cornershop, Mercado Libre, ifood, Americanas and Magazine Luiza to identify potential areas for improvement and growth opportunities
• Developed an e-commerce strategy and execution plan for 9 of the SC Johnson's Brands including Lysoform, Duck, Mr Musculo, Glade, OFF, Exposis, Ziploc, Baygon and Raid
• Negotiated media in retailers and reduced by half the costs resulting in more value for marketing spend and therefore more exposure and sales reducing cost per sale
• Created media strategies for Amazon DSP on how to increase new customers and overall sales reducing cost per sale by leveraging tailored audiences
• Developed and implemented a comprehensive system utilizing Monday.com to effectively manage all deals and tasks
• This included the development of detailed media plans, customized dashboards, and streamlined communication flows between SCJ, Almap, OMD, and key retail stakeholders
• This approach greatly improved the efficiency of our processes, enabling quicker decision-making and more effective execution of strategic initiatives
• Trained 20+ people on SC Jonhson team on e-commerce media programs' best practices
• The results during 2022 were that we more than triple the sales (sell out) year over year

For Diageo:

• As the developer of an e-commerce planning strategy for Diageo's thebar.com website, I was responsible for coordinating and collaborating with various teams within the agency to develop a comprehensive strategy that successfully won the pitch and secured the e-commerce account for AlmapBBDO against major competitors in the industry
• Developed the strategy analyzing the website customer journey data, media spend efficiency, conversion rates by line of products and putting together specific tactics for search, affiliates, brand deals and programmatic media

Other internal attributions:

• Implemented templates to increase efficiency in project management and marketing programs through the utilization of collaborative tools and automation
• Provided training to the agency media team on Pureplays and last-mile e-commerce KPIs and campaign management

• Developed Business and Marketing plan
• Conceptualized and created the visual identity
• Developed the Minimum Viable Product (MVP)
• Recruited and managed a team of professional musicians
• Built the sales funnel for acquiring new customers
• Managed digital marketing programs, including running ads on Facebook and Instagram, as well as managing inbound activity using content, e-mail marketing, and WhatsApp
• Managed the tech team for website development and contractors for running events and managing social media
• Managed the operational team for the live sessions and video services provided by the company
• Reached product market fit and was ready to grow when the pandemic came and we had to stop

• Led Brazil’s marketing and growth efforts, improving key results such as SOV, Market Share, LTV, AOS, new customer acquisition and customer retention resulting in a 95% increase in new customers in 2015 and a 32% increase in 2016, as well as a 38% increase in revenue in 2015 and 42% increase in 2016 (compared to global increases of 16% in 2015 and 15% in 2016)
• Developed and implemented go-to-market strategies for multiple channels, including TV, radio, events, display, SEM, and affiliate marketing
• Collaborated with teams globally, including product, channels, finance, BI, and commerce
• Managed advertising and PR agencies and internal resources to ensure alignment with KPIs and brand communication across all channels
• Forecasted new and total customers and revenue per quarter and managed event partnerships, budgets, and resources.

• Provided Digital marketing services such as branding and performance media planning and implementation, sales funnel building and data analytics
• Created an Ad network with Niche websites with revenue share deals
• Handled Sales acquiring clients such as Buscapé, Euro RSCG, Duda propaganda, Ministério da Saúde, Coelho da Fonseca, eHarmony, and Propeg.

• Represented Covario en Latam being the point of contact for all relationships with publishers, clients and retailers,
• Had Hands-on with media strategies, including possible acquisitions and local partnerships
• Raised LATAM media spend from $300,000 to $900,000 in just one year
• Worked mainly with major clients such as Intel and McAfee, as well as leading retailers including Walmart, Dell, magazine Luiza, and fastShop

• Led a team of 9 people managing Display (branding and performance) and SEM campaigns
• Worked with other department leads to share ideas, communicate service offerings, and identify new solutions for clients
• Analyzed key metrics to identify, recommend and implement changes for increasing client programs' performance
• Managed relationships with publishers, off-line agencies,
• I was chosen as a board member of both agencies
• Worked with 13 clients, including Microsoft, Samsung, Oracle, Mapfre, grupo CJD (Chrysler /Jeep / Dodge), Mentos, Adria, Avon, Topper, and others.

• Developed and managed partnerships with publishers, identifying opportunities to sell additional products and services to increase revenue
• Managed branding and direct response campaigns on a national and international level
• Achieved a 185% increase in revenue within a 6-month period.

• Restructured the media department with a focus on ROI and regional markets
• Increased revenue by 1200% with a 25% profit boost
• Built a sales pipeline and developed a scoring system to evaluate sales executives and determine the most effective sales proposals.

• Managed accounts and sales for agencies OMD and Starcom Media Vest, as well as clients including Sony, Samsung, Oracle, Blackberry, Subaru, Emirates, Bankwest, Video Ezy, Big Pond, and Telstra
• Generated new business through existing and potential customer networks
• Supervised account representatives to increase sales
• Conducted client visits and presentations
• Attended weekly board meetings
• Successfully achieved quarterly target of AUD $1,000,000.

• Planned and managed digital display campaigns Planning for Sony Walkman, Headphones, Alpha e GI.

• Planned and managed display and SEM branding campaigns, overseeing large budgets of over R$2 million per year per client
• Acted as the main point of contact for creative, IT, sales, and strategic planning
• Managed projects for publishers owned by the company, including presentation, planning, media schedule, reports, quotes, and ROI calculation templates for media and creative departments
• Developed vertical publisher partnerships to expand company offerings
• Successfully won two media pitches I was designated to command:Sony Walkman, Bravia, and Alpha campaigns for Dentsu/DPZ in 2006
• Brasil Telecom GSM and Turbo campaigns for Leo Burnett in 2006.