Summary
Overview
Work History
Education
Skills
Timeline
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Trent Briggs

Cambridge,MA

Summary

Senior Data Analyst with over 6 years of experience in the marketing field across the finance, advertising, outdoors, and social sectors. Proven expertise in turning complex data sets into clear, actionable insights that optimize campaigns, strengthen customer journey analytics, and drive client acquisition. Advanced experience with Excel, Tableau, Google and Adobe analytics, and Tealium tagging with proficiency in SQL, R, Python. A track record of improving SEO performance, multi-channel ad effectiveness and KPI tracking, combining technical expertise with strategic thinking to deliver measurable business impact and support data-driven decision making.

Overview

6
6
years of professional experience

Work History

Senior Data Analyst

Digitas
08.2021 - Current
  • Delivered comprehensive reports highlighting key trends, patterns, anomalies, presenting findings to senior management for informed decision-making purposes.
  • Led a company transition from Google Analytics to Adobe Analytics to facilitate more accurate reporting.
  • Executed and optimized a high volume of multi-channel advertising campaigns across platforms simultaneously, and delivered actionable progress reports and final campaign analyses to clients.
  • Translated complex website analytics into easy-to-understand presentations, highlighting customer journey trends paired with actionable insights.
  • Led the digital analytics tagging implementation, ensuring accurate tracking of customer interactions and campaign performance.

Marketing Manager

Four Acre Woods Campground
02.2021 - 08.2021
  • Performed competitive analysis to better understand the market share of the campground and help price services.
  • Created, ran, and analyzed results of social media advertisements that resulted in a fully booked summer season.
  • Created and posted consistent social media posts which yielded high engagement and built excitement.
  • Created and optimized website content for improved search engine rankings and increased web traffic.
  • Executed email marketing campaigns to nurture leads and convert prospects into customers.

Social Coach Assistant/Marketing Manager

Simply Social Kids
03.2020 - 08.2021
  • Developed and implemented customer surveys to assess interest in recreational topics, providing analysis and insights to better help management decisions.
  • Managed end-to-end social media advertising, from creation to analysis, and provided data-driven insights to improve campaign effectiveness.
  • Redesigned the company website to improve SEO, increase organic search visibility, and improve the user experience and engagement.
  • Designed, implemented, and facilitated new initiatives to attract new clients, contributing to business growth and increased market reach.

Operations Intern

Captivate
06.2019 - 09.2019
  • Responsible for customer communications regarding product malfunction issues.
  • Called customers and followed-up with the operations department to resolve outage issues.
  • Verified technician visit to replace equipment.
  • Managed preliminary diagnostics on disconnected equipment.
  • Seasonal - summer

Education

Bachelor of Arts - Marketing & Computer Science

Saint Anselm College
Manchester, NH

Skills

  • Tableau dashboards and visualization
  • Expertise with Adobe & Google analytics
  • Python, SQL, R, and C experience
  • Advanced Excel & PowerPoint
  • KPI tracking and reporting
  • Project management
  • Competitive analysis
  • Implementation of data tagging

Timeline

Senior Data Analyst

Digitas
08.2021 - Current

Marketing Manager

Four Acre Woods Campground
02.2021 - 08.2021

Social Coach Assistant/Marketing Manager

Simply Social Kids
03.2020 - 08.2021

Operations Intern

Captivate
06.2019 - 09.2019

Bachelor of Arts - Marketing & Computer Science

Saint Anselm College

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Trent Briggs