Valéria Carrete
Marketing & Sales C-Level Professional
Campinas,São Paulo
Summary
Seasoned marketing executive with over 30 years of experience in driving revenue growth and innovation. Known for a results-driven approach and expertise in leading cross-functional teams, and seeking a leadership role to leverage skills in strategic initiatives and innovative solutions. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic.
Overview
36
36
years of professional experience
8
8
years of post-secondary education
Work History
Chief Revenue Officer / Chief Metaverse Officer
R2U
3 2021 - Current
- Led projects involving virtual goods, NFTs, gaming, and digital design
- Planned and negotiated strategic partnerships, including collaboration with Brazil's top technology influencer, Jornada Top
- Defined and implemented commercial and marketing strategies for the SaaS unit
- Developed performance standards and team selection processes to promote high performance
- Spearheaded the development and launch of SocialGen.ai, an AI-driven social media management platform.
- Enhanced customer satisfaction levels, leading to increased repeat business and client loyalty.
- Scaled product offerings with emphasis on revenue growth, operational efficiency and speed of execution.
Vice President of Issuers
Pagos
06.2023 - Current
- Managed the issuer unit, implementing effective strategies aligned with organizational goals.
CMO & New Business / Strategic Alliances
Grupo Transire
10.2018 - 11.2020
- Created marketing strategies and business development plans
- Established strategic partnerships with SUNMI Technologies and Payscout Int'l
- Developed and launched the online payment services unit within Rede Celer.
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
- Implemented data-driven decision-making processes to guide marketing initiatives and allocate resources efficiently.
- Increased event attendance with well-executed event planning, promotion, and execution strategies.
- Contributed to long-term business growth by participating in strategic planning efforts at the executive level.
Head of Commercial & Marketing
SIPVOICE Telecom
11.2016 - 11.2018
- Developed and implemented strategic plans for new business units
- Partnered with VISA, resulting in annual sales of 1MM units.
- Negotiated contracts with clients, focusing on mutually beneficial terms and long-term partnerships.
- Built a strong network of industry contacts through active participation in professional associations and networking events.
Head of Commercial & Marketing
GSMD Gouvêa de Souza
10.2013 - 10.2016
- Increased revenue by 129% and overall income by 50% in 2014
- Developed new products and commercial strategies.
- Built a strong network of industry contacts through active participation in professional associations and networking events.
- Maintained relationships with existing customers to optimize service quality, business growth and customer satisfaction.
CMO
Ponto Frio - Globex Utilidades
03.2006 - 02.2010
- Achieved a 30% increase in sales through brand restructuring
- Implemented promotional strategies leading to a 25% growth in targeted categories.
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
- Established streamlined communication channels between departments to enhance collaboration on cross-functional projects.
- Boosted customer loyalty through the development of targeted promotions, incentives, and rewards programs.
- Implemented data-driven decision-making processes to guide marketing initiatives and allocate resources efficiently.
CMO and Head of Corporate Sales
TIM Brasil
08.2001 - 02.2005
- Developed strategies for the TIM launch in Brazil
- Significantly increased customer conversion rates.
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
- Optimized digital presence, enhancing website design and improving search engine rankings.
- Established streamlined communication channels between departments to enhance collaboration on cross-functional projects.
- Increased event attendance with well-executed event planning, promotion, and execution strategies.
- Drove revenue growth by identifying new market opportunities and launching successful product lines.
Various positions, last as Head of Relationship Management
American Express
10.1988 - 06.2001
- Developed strategies to affiliate major supermarkets
- Proven ability to learn quickly and adapt to new situations.
- Converted two main airline companies as Membership Rewards Program partners.
- Created the most recognized and enduring promotional program to date - Celebrations.
- Ensured the level of discrimination in accepting the Amex card in Brazil fell to the second-lowest in the entire international region
Education
MBA - Intelligence Master & Omnichannel Retail Mngt
ESPM SP
São Paulo 01.2021 - 05.2024
Business Internationalization Strategy Course - International Marketing
FIA/USP
São Paulo 01.2023 - 02.2024
Ph.D. - Innovation Board Member Certification
Gonew
SãoPaulo 01.2021 - 12.2021
No Degree - Innovation
GSMD
São Paulo 01.2015 - 12.2015
MBA - Sales And Marketing Education
FIA USP
São Paulo 01.2002 - 12.2003
Skills
Business Strategy Development: Expertise in defining and executing sustainable growth strategies
Team Leadership & Motivation: Proven ability to lead diverse teams to achieve ambitious goals
Negotiation & Contract Management: Experienced in managing commercial partnerships and strategic negotiations
Creative & Innovative Thinking: Focused on providing innovative solutions to business challenges
Time Management
Management Team Leadership
Excellent Communication
Decision-Making
Client Relationship Management
Self Motivation
Adaptability and Flexibility
Personal Information
Nationality: Brazilian, Spanish and Portuguese
Languages
Portuguese (Native)
English (Fluent)
Spanish (Fluent)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Location Preference
HybridRemoteImportant To Me
Company CultureFlexible work hoursWork from home optionStock Options / Equity / Profit SharingTimeline
Vice President of Issuers
Pagos
06.2023 - Current
Business Internationalization Strategy Course - International Marketing
FIA/USP
01.2023 - 02.2024
Ph.D. - Innovation Board Member Certification
Gonew
01.2021 - 12.2021
MBA - Intelligence Master & Omnichannel Retail Mngt
ESPM SP
01.2021 - 05.2024
CMO & New Business / Strategic Alliances
Grupo Transire
10.2018 - 11.2020
Head of Commercial & Marketing
SIPVOICE Telecom
11.2016 - 11.2018
No Degree - Innovation
GSMD
01.2015 - 12.2015
Head of Commercial & Marketing
GSMD Gouvêa de Souza
10.2013 - 10.2016
CMO
Ponto Frio - Globex Utilidades
03.2006 - 02.2010
MBA - Sales And Marketing Education
FIA USP
01.2002 - 12.2003
CMO and Head of Corporate Sales
TIM Brasil
08.2001 - 02.2005
Various positions, last as Head of Relationship Management
American Express
10.1988 - 06.2001
Chief Revenue Officer / Chief Metaverse Officer
R2U
3 2021 - Current