I am a marketing executive with 17 years experience, graduated in advertising, postgraduate in business management at ESPM and specialized in data analysis in a 6-month bootcamp in Germany. I have worked in advertising agencies such as Africa and AlmapBBDO as account manager, strategic planner and business development, and as a marketing and growth manager at Mercado Livre, Rappi and Sproutfi. My strengths are developing a growth strategy with focus on customer acquisition and retention. I am very protagonist in everything I do and always have been recognized for being strategic due to my strong focus on business, the habit of looking for trends and insights to generate new actions, for my ability to manage projects with simultaneous priorities and for work with global teams with fluency in Spanish and English and Portuguese. As a next step, I'm looking for a position where I can leverage my previous knowledge, experience working as a team player and what I've learned traveling to other countries to see new cultures and to exceed common business goals.
Hi, I’m
Vania São José
Marketing Strategist
São Paulo
Summary
Overview
17
years of professional experience
3
Languages
Work History
Sproutfi
Growth Marketing Manager
02.2022 - 12.2022
Job overview
- Define and executing strategies
- A/B and multivariate testing for creatives
- Data-driven decisions
- CRM / Retention / Customer Life Cycle
- User acquisition with Multiple Channels
- Funnel optimization
- Referral program
- Corporate event planning
- Working as part of virtual teams across geographical, cultural and time differences using english as main language
- Knowledge of US Market investments
- Influencers program and PR management
- Content creator for Social media and emails
- Working with a cross-functional team (Product, Legal, Designers, Engineering)
- Startup environment with agile methodologies working with a remote team across regions
- Reports
- Results:
- More than 75% of retention
- Growth of 15% WoW
- Speaker in events, presentations, lunch&learn and webinars
Rappibank Brasil
Growth & CRM Manager
06.2021 - 01.2022
Job overview
- Managing a team of 6 analysts
- Built and hired and managed all platforms from scratch (CRM, Meta, Google, TikTok)
- Startup of growth department and several projects including consumer segmentations, acquisition, activation and retention, campaign tests and users journey at the Rappi's app
- Responsible for paid media using digital marketing to acquire leads
- Managing digital agency relationship; campaign briefing, day to day communication, challenge media plans, campaign optimisation, budget allocation, evaluations
- Created all CRM strategies to the Bank working with the main platform , the app Rappi
- Funnel optimization
- Budget management
- Working as part of global teams across geographical, cultural and time differences using spanish as main language
- Digital Marketing
Africa
Freelancer
07.2020 - 05.2021
Job overview
- On Tech team reporting to the CTO
- Responsable for Digital User Experience for clients as Qsaúde (Healthtech) and BRF
- Qsaúde digital revialization, increasing the customer base by 700%
- Evaluation and continuous improvement of the Qsaúde conversion funnel to increase customer acquisition
- Structuring CRM strategy for the Mercatoemcasa.com.br and Sadia's Recipes website
Mercado Libre
Marketing Manager
10.2017 - 03.2019
Job overview
- Startup environment, cross-functional and multicultural teams (Brazil-Argentina) working in agile methodology
- Leading go-to-market, growth, and retention marketing strategies as paid media campaigns, budget management, advertising for lead generation, videos, events, CRM, research and A/B tests for fintech solutions to B2C and B2B:
- Marketing executions for all Mercado Pago's solutions to generate awareness, acquisition and retention
- Managing digital agency relationship; campaign briefing, day to day communication, challenge media plans, optimization, budget management
- User Acquisition with advertising campaigns based on growth objectives, owned channels, events, researches, CRM and PR;
- Work in partnership with an international and cross-functional squad (commercial, product owners, growth hackers, UX and IT - Brazil and Argentina) to launch new products and features;
- Leading events sponsorship actions: largest events of the sector such as VTex Day, Fórum E- commerce Brazil and MeliXP;
- Vania São José - page 2
- Marketing promotion actions to launch a pilot for the feature of payments by QR Code at the Wallet
- Client acquisition for Credits targeted on pre-approved customers (B2B and B2C): notifications and emails
- 2 Black Fridays, biggest event for retail in Brazil
- Implemented a growth marketing strategy that has exceeded 5x the sales goal for Mercado Pago credit card reader(mPOS);
- Planned and executed strategies for Mercado Pago´s digital wallet, increasing unique users 7x (YoY) and 5x Monthly Active Payers;
- Leading CRM and promotional strategies over the region, working together with multidisciplinary teams
- Working on campaigns based on customers life cycle and clusters using personas
- Managing a huge campaign by email for Black Friday 2018
- Working with IT team to develop a proper CRM tool with teams based in Argentina and Uruguay (LATAM)
- Team: 2 Senior Analysts, 3 junior analysts, 2 interns
Wunderman
Account Director
10.2016 - 09.2017
Job overview
- Working exclusively to Vivo (Telefonica) delivering UX focused and performance media projects to digital transformation
- Every project was made based on data provided from the client about users behavior, navigation and sales.
Education
ESPMSão Paulo
MBA from Business Management And Marketing
05.2014 - 05.2016
University Overview
Universidade Católica do Salvador
Superior from Advertising
01.2001 - 05.2004
University Overview
Skills
Marketingundefined
Timeline
Growth Marketing Manager
Sproutfi
02.2022 - 12.2022
Growth & CRM Manager
Rappibank Brasil
06.2021 - 01.2022
Freelancer
Africa
07.2020 - 05.2021
Marketing Manager
Mercado Libre
10.2017 - 03.2019
Account Director
Wunderman
10.2016 - 09.2017
ESPM
MBA from Business Management And Marketing
05.2014 - 05.2016
Universidade Católica do Salvador
Superior from Advertising
01.2001 - 05.2004
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