Victor Augusto Barbosa
Vienna
Summary
Performance Marketing Manager with over 9 years of experience driving scalable, high-intent customer acquisition through platforms such as Google Ads, Performance Max, and Bing, specializing in fintech, SaaS, and performance-driven organizations. Expertise in international growth and multi-country Paid Search strategy, leveraging automation and advanced analytics to align commercial impact with data-driven decision-making. Proven track record in managing large budgets and building scalable account structures while fostering cross-functional collaboration with Growth, SEO, Product Marketing, and Creative teams. Skilled at transforming complex data into actionable insights to fuel strategic initiatives and optimize marketing performance.
Overview
9
9
years of professional experience
7
7
Certification
Work History
PERFORMANCE ANALYST
Execution Media Agency
Sao Paulo, Brazil
08.2024 - 05.2025
- Managed over $120K in advertising investment across omnichannel campaigns (Search, Performance Max, YouTube and Meta ads), contributing to a 35% increase in monthly lead generation and estimated revenue growth of $45K per quarter.
- Configured a streamlined reporting system using Looker Studio that enabled daily tracking of KPIs; this led to the identification and elimination of underperforming ads across five different channels.
- Analyzed 30+ campaign performance metrics weekly, adjusting bidding strategies on Google Ads and Meta Ads to increase click-through rates by over 15% within three months of implementation.
MEDIA ANALYST FULL
Score Media - Bosch Latam
Sao Paulo, Brazil
06.2023 - 07.2024
- Led a 4-person team across LATAM on a $500K/year media budget, aligning campaign execution with regional business goals in Brazil, Mexico, and Colombia.
- Created 12+ automated dashboards with Looker Studio, reducing report delivery time by 60% and improving decision-making with real-time metrics.
- Collaborated with design, SEO, and analytics teams across 3 countries, reducing go-to-market time for new campaigns by 40%.
ECOMMERCE ANALYST
Integer Out Promo
Saint Paulo, Brazil
01.2022 - 03.2023
- Launched and managed over 30 e-commerce ad campaigns on Google, Meta, and Amazon DSP, increasing ROAS from 2.5x to 3.8x, with $60K in incremental revenue.
- Cut CPC by 23% through bid strategy refinements, saving approx. $8K quarterly and increasing conversion rate by 18%.
- Managed 30+ performance campaigns across Google, Meta, and Amazon DSP for e-commerce clients, delivering 3.5x ROAS and 18% higher AOV.
MEDIA ANALYST
WPP - Ogilvy - Visa Latam e Gallo Olive Oil
Sao Paulo, Brazil
08.2021 - 12.2022
- Built and optimized 40+ digital campaigns for Visa and Gallo across Google, Meta, and LinkedIn, improving brand engagement by 45% and reducing acquisition cost by 28%.
- Designed 10+ real-time dashboards in Data Studio, shortening analysis turnaround by 2 days per campaign.
- Spearheaded a digital restructuring project for Visa, improving campaign tracking and reporting accuracy using IBOPE and ComScore data.
Business Process Executive - AdWords Specialist
Cognizant - Google
São Paulo, SP
08.2017 - 11.2026
- Digital Marketing Specialist – Google Ads & Online Campaigns
- Managed and optimized online advertising campaigns on Google Ads, Merchant Center, and AdWords Express, improving campaign performance and increasing client satisfaction.
- Structured and optimized Search, Display, Video, Shopping, Call-Only, and Remarketing campaigns, achieving an average 20% reduction in CPC.
- Leveraged Google Analytics to develop data-driven strategies across various industries, enhancing ROI and ROAS by up to 30%.
- Supported integration and management of Google Ads with tools such as MyBusiness, Tag Manager, Search Console, and AdSense.
- Created targeted remarketing strategies, resulting in a 25% increase in recurring conversions.
- Built strong client relationships through strategic support, performance analysis, and integrated marketing solutions.
- Collaborated with internal teams and technical departments to provide effective solutions to complex client requests.
- Participated in internal training programs on new Google advertising technologies, keeping skills updated with the latest industry trends.
Media Manager
DDWB Digital Ads Agency
São Paulo, SP
12.2020 - 07.2021
- Developed and implemented comprehensive media strategies to enhance brand visibility across multiple platforms.
- Managed cross-functional teams to deliver integrated marketing campaigns on time and within budget.
- Analyzed audience engagement data to refine content strategies and improve overall campaign effectiveness.
- Oversaw social media channels, driving community engagement and fostering customer relationships.
- Digital Marketing Specialist – HLG (Medical, E-commerce, and Immigration Sectors)
• Planned and managed advertising campaigns on Google Ads, Meta Ads, and LinkedIn Ads, Taboola Ads for clients in the medical, e-commerce, and immigration industries.
• Defined key KPIs (CPA, Leads, Sell-Out) and handled the full campaign setup, including pixel implementation, Google Tag Manager configuration, and custom tracking.
• Created Looker Studio dashboards delivering detailed weekly and monthly performance analyses for over 15 clients.
• Optimized campaigns for performance, achieving consistent improvements in conversion rates.
• Coordinated weekly and monthly meetings to monitor project progress and ensure strategic alignment.
Senior Media Analyst/Growth Analyst
Agência Lab8
São Paulo, SP
04.2024 - 06.2024
- Planning and execution of Google Ads, Meta Ads, and LinkedIn Ads campaigns, optimizing investment and maximizing ROI.
- Analysis of digital performance KPIs (CTR, CPC, CVR, CPL) to guide strategic performance decisions (CAC, LTV, ROAS, and ROI).
- Tactical management and integration of social media, defining content calendars, guidelines, editorial lines, and content objectives in collaboration with creative and content teams.
- Development of reports and dashboards in Google Data Studio / Looker Studio, delivering actionable insights to leadership.
- Implementation of A/B tests and growth experiments to validate hypotheses and increase conversion rates.
- Collaboration with product and marketing teams to align data-driven strategies and scale results.
Education
Associate of Applied Science - Digital Marketing
Anhembi Morumbi
São Paulo, Sao Paulo, Brazil01.2023
Associate of Applied Science - Full Stack Developer Python
Ebac - British School of Arts And Technology
São Paulo, Sao Paulo, Brazil08-2026
Skills
- Paid Search Strategy (Google Ads, Bing Ads)
- Performance Max, DSAs, RSAs & Feed Management
- International & Multi-Geo Campaign Scaling
- GA4 / GA360, Google Tag Manager, Tracking QA
- Value-Based Bidding & Conversion Optimization
- Automation (Scripts, Rules, SA360 basics)
- BigQuery (basic), Looker Studio, Excel (Advanced)
- Performance Forecasting & Budget Allocation
- Cross-channel Growth & Experimentation
Certification
- AI-Powered Performance Ads Certification by Google Ads (2025)
- Decisions by Data - IPED (2024)
- Google Ads Search Certification (2024)
- Marketing Digitale - BYU Brigham Young University (2023)
- Neuromarketing - Allura Courses (2023)
- Comunications Foundations Linkedin - (2023)
Additional Information
The service consisted of social actions of people in poor communities in Brazil.
- Advise on addictions recovery through the 12 step program
- Providing self development lessons
- Advising on charitable programs enrolment for people in need of food and medical care.
LANGUAGES
Portuguese | Native
English | Advanced
Italian | Advanced
Deutsch | Basic
Timeline
PERFORMANCE ANALYST
Execution Media Agency
08.2024 - 05.2025
Senior Media Analyst/Growth Analyst
Agência Lab8
04.2024 - 06.2024
MEDIA ANALYST FULL
Score Media - Bosch Latam
06.2023 - 07.2024
ECOMMERCE ANALYST
Integer Out Promo
01.2022 - 03.2023
MEDIA ANALYST
WPP - Ogilvy - Visa Latam e Gallo Olive Oil
08.2021 - 12.2022
Media Manager
DDWB Digital Ads Agency
12.2020 - 07.2021
Business Process Executive - AdWords Specialist
Cognizant - Google
08.2017 - 11.2026
Associate of Applied Science - Digital Marketing
Anhembi Morumbi
Associate of Applied Science - Full Stack Developer Python
Ebac - British School of Arts And Technology