Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
Generic
Vinícius Viana

Vinícius Viana

Brasil, Sao Paulo

Summary

With over 16 years of global experience in the hospitality industry, I am a seasoned professional specializing in luxury service delivery, high-touch operations, and elite guest experience management. I have had the honor of serving ultra-high-net-worth individuals (UHNWI), heads of state, and royalty across four continents.

As former Chief Head Butler & Concierge Lead at St. Regis Hotels & Resorts, I played a pivotal role in the pre-opening and operational leadership of six luxury properties worldwide, blending timeless glamour with modern innovation. My expertise lies in designing, implementing, and elevating bespoke service standards for luxury hotels, private residences, and lifestyle brands.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Corporate Executive

AVIVA Hotels & Resorts
09.2024 - Current
  • Fostered a high-performance culture within the organization by setting ambitious yet achievable targets, recognizing top performers, and providing continuous feedback for improvement.
  • Boosted team productivity by streamlining project management processes and implementing time-saving strategies.
  • Developed and executed strategic plans that resulted in increased revenue growth and market expansion.

Head Butler & Concierge Lead - Opening

St. Regis Riyadh, KSA
03.2023 - 07.2024
  • Debut the first St. Regis in the Kingdom of Saudi Arabia, the hotel introduces the brand’s legendary services and signature rituals to an unrivalled set of connoisseurs.
  • Managing and training the pace of 15+ highly skilled Butlers under Marriott & St. Regis ultra-luxury standards.
  • Quality audit, training, OS&N, Forbes and LQA proficiency – under pre-opening.

Chief Butler - Opening AlUla

Banyan Tree Hotels & Resorts KSA
01.2022 - 12.2022
  • From the privacy of elegant, tented villas, equipped with fire pits and shaded plunge pools and offering breathtaking views of the Ashar Valley, an upscale experience spanning sumptuous Butler Services - all around 24/7
  • Managing and training the pace of 25 highly skilled Butlers into F&B and HK.
  • Conducted end-of-month audits for upper management review.
  • Led by example in delivering first-class service, uplifting overall team performance in customer satisfaction surveys.

Butler S. Manager - Consultant

Anse Chastanet & Jade Mountain - St. Lucia, Caribbean
07.2021 - 11.2021
  • Evaluate, assess, and train the local Majordomo team (16+) members.
  • Standards as AAA Diamond, Forbes inspection, LQA/LRA assessments along with AMEX and Virtuoso guidelines and SOPS/KPI for 2021 - Post Covid
  • Front Office, F&B, Housekeeping, PMS system, complaints, and developing a new CRM and Majordomo Communication system for both properties.

Head Butler - Opening Consultant

Kisawa Sanctuary - MZ-SA
01.2021 - 04.2021
  • Welcome guests upon arrival and conduct a general orientation of the Villa for the guests Act as a point of contact for the guest during their stay, assisting with any arrangements or requests of the guest Identify and anticipate guest needs and ensure personalized service is provided Liaise with the Front Office Guest Service Team, and any other relevant department or section to fulfill all requests or recommendations.

Butler Trainer

UHNW1 Task Force The Royal Commission of Al Ula
12.2019 - 03.2020
  • Commission of Al Ula | Cleanliness of all Resort Villa & Palace facilities
  • Welcoming environment for guests Anticipate and meets a wide array of guest needs Assist with planning and delivering complementary services/F&B Butlers training.

Service Lead Butler

VVIP Royal - UHNW1 Palace - Riyadh, KSA
01.2019 - 12.2019
  • Ensuring the smooth running of a household and servicing of principals and guests, usually supervising others but also providing services required preparing short- and long-range trips Household project management.
  • Maintenance of the property on a regular basis.

Lifestyle Manager

MERAAS & Dubai Holdings - Dubai
01.2017 - 12.2018
  • Handling exquisite requests for UHNW1 and coordinating (100) Concierges CRM development (Oracle), Procurement, Call Center, SOPs and Ad Hoc Executive Lounge Opening, (FOH-BOH) operations.

Head Butler

Rixos The Palm Jumeirah - Dubai
02.2016 - 12.2017
  • VVIP Butler Management Exceptional Personal Luxury services & Hotel Management HR and Administration for Front Office team.

Executive Butler

Burj Al Arab, VVIP - Dubai
03.2014 - 02.2016
  • Butler Services Expertise in UHNW guests
  • Closely monitored and supervised staff operations, providing extra training and assistance to struggling individuals.
  • Maintained excellent guests’ satisfaction by assisting them with enquiries, issues and complaints in a timely manner.

Floor Butler - Opening

St.Regis Hotels & Resorts - Doha, Qatar
07.2013 - 03.2014
  • Updated kitchen, bar and other departments on guests’ allergies, preferences and dislikes.
  • Carried out guest needs until completed to the optimal guest satisfaction.
  • Assisted guests in the planning and booking of activities required during hotel stays, such as travel and restaurants.

Guest Relations Executive

JW Marriott Marquis - Dubai
09.2012 - 06.2013
  • Meet & Greet - arrivals & Departures Check in, Check Out, Billing, Orientation Amenities, Welcome Cards and personalized letters.

Airport Services Supervisor

TAM Airlines, LATAM Oneworld Member - Sao Paulo
08.2010 - 08.2012
  • First and Business Class Aircraft boarding and loading on board safety and passenger’s assistance F&B Services - Set up.

Education

Higher Diploma -

International Business Management Institute

Bachelor's Degree - Hospitality & Tourism, Management & Tourism - Merit

UNIP
Sao Paulo, SP

Skills

  • Cabin Crew license - Brazil Mierosoft Office / Opera / Fidelio
  • Amadeus / ERP / Cisco / CRM
  • TAM Airlines Training: Airbus A319, A320, A330, A340 and Boeing 767/777
  • Hospitality Management, Customer relations, Luxury Hotels
  • Inventory, Event Planning - Management, Coach & HR
  • Quality Improvement Environmental Monitoring Management
  • Management
  • Customer relations
  • Event Planning

Certification

  • Quality Hospitality
  • Safety Certifications & HACCP
  • Cabin Crew - ANAC Brasil
  • First Aid - CPR (Saudi Certification)
  • Butler School
  • Reiki Master – Holistic & Wellbeing

LANGUAGES

Portuguese
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)

Timeline

Corporate Executive

AVIVA Hotels & Resorts
09.2024 - Current

Head Butler & Concierge Lead - Opening

St. Regis Riyadh, KSA
03.2023 - 07.2024

Chief Butler - Opening AlUla

Banyan Tree Hotels & Resorts KSA
01.2022 - 12.2022

Butler S. Manager - Consultant

Anse Chastanet & Jade Mountain - St. Lucia, Caribbean
07.2021 - 11.2021

Head Butler - Opening Consultant

Kisawa Sanctuary - MZ-SA
01.2021 - 04.2021

Butler Trainer

UHNW1 Task Force The Royal Commission of Al Ula
12.2019 - 03.2020

Service Lead Butler

VVIP Royal - UHNW1 Palace - Riyadh, KSA
01.2019 - 12.2019

Lifestyle Manager

MERAAS & Dubai Holdings - Dubai
01.2017 - 12.2018

Head Butler

Rixos The Palm Jumeirah - Dubai
02.2016 - 12.2017

Executive Butler

Burj Al Arab, VVIP - Dubai
03.2014 - 02.2016

Floor Butler - Opening

St.Regis Hotels & Resorts - Doha, Qatar
07.2013 - 03.2014

Guest Relations Executive

JW Marriott Marquis - Dubai
09.2012 - 06.2013

Airport Services Supervisor

TAM Airlines, LATAM Oneworld Member - Sao Paulo
08.2010 - 08.2012

Bachelor's Degree - Hospitality & Tourism, Management & Tourism - Merit

UNIP

Higher Diploma -

International Business Management Institute

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