Overview
Work History
Education
Skills
Dual Citizenship
Languages
Timeline
Generic

VINÍCIUS ARAÚJO GOUVEIA

São Paulo

Overview

5
5
years of professional experience

Work History

Product Analyst

Itaú Unibanco
São Paulo
12.2022 - Current
  • Structured a communication guideline for over 130,000 Itaú BBA (wholesale banking business unit) credit card holders that aims to inform and engage users about their transactions and app features that can help them manage expenses
  • Created a data quality validator through a database that was designed to format the card holders personal information on the onboarding phase, optimizing the engagement with our target audience and reducing the SLA for credit card emission from 22 business days to 14 days
  • Led the discovery and delivery of a modularized Landing Pages project for our Beyond Banking marketplace in mobile and web devices, it also enabled squads from Itaú B2B unit to reuse the project with a low code approach
  • Elaborated reports and presentations for senior and technical stakeholders which highlighted the squad's incremental developments in every sprint with the use of utility and satisfaction metrics (NPS, CSAT, CES, Likert scale) which instigates product innovation, illustrating the constant improvement of our users' perceptions
  • Responsible for organizing the digital tagging strategy inside Toolkit Analytics which enabled our team to analyze digital footprints from users inside our marketplace and make accurate decisions based on the behavior of 1.3 million users in Itaú Empresas app and website
  • Structured dashboards in Google Analytics that enhances the observability of online channels and also helps the PM to understand the product and its feature's rollouts

Product Manager

Stone Co
São Paulo
11.2020 - 11.2022
  • Managed two agile multifunctional squads responsible for the maintenance of the broker's portal and for creating an in-house software application for +100 healthcare professionals around Brazil
  • Led a data insights team which was responsible for an Al-powered robot inside WhatsApp that routes users to their desired service, streamlining the health care of +120,000 beneficiaries
  • Fluid and homogeneous communication between the technical team and non-technical stakeholders in remote environment to translate and align the strategic points of ongoing projects, enhancing our agile ceremonies productivity and clarifying key decisions for the output of all the squad's initiatives
  • Drove the discovery and delivery for the creation of a mobile app for healthcare employees organize their schedule and learn about the clinical conditions of their patients, increasing the efficiency for symptom diagnosis and reducing the average consultation time.

Education

Major in Business Administration - Business Administration, Marketing

Hult International Business School
London, United Kingdom
12.2020

High School/IB Diploma -

Chapel School
São Paulo, Brazil
05.2017

Skills

  • Presentation skills
  • Cross-functional collaboration
  • Sales and negotiation tactics
  • Customer relationship management
  • Stakeholder collaboration
  • Cross-selling techniques
  • Persuasive speaking
  • Strategic thinking

Dual Citizenship

  • Brazilian
  • Italian

Languages

Portuguese
First Language
English
Proficient (C2)
C2
Spanish
Advanced (C1)
C1

Timeline

Product Analyst

Itaú Unibanco
12.2022 - Current

Product Manager

Stone Co
11.2020 - 11.2022

Major in Business Administration - Business Administration, Marketing

Hult International Business School

High School/IB Diploma -

Chapel School

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