Hi, I’m
Viviane Carvalho
Product Owner
Perth - Western Australian
Summary
Product Owner offering 9 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Experienced and highly determined Produt Owner passionate about developing innovative methods to drive sales. Specializes in leading teams through product design and distribution. Comfortable working in fast-paced and deadline-driven environment.
Overview
12
years of professional experience
2
years of post-secondary education
Work History
Serasa ExperianSão Paulo
Product Manager
11.2021 - Current
Job overview
- Prioritized roadmap in order to achieve product goals and metrics.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Coordinated project planning and execution with team members and team leads.
- Assessed costs and estimated production capabilities to evaluate economic viability.
- Spearheaded collaborative efforts to bring products to market.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Liaised with clients to better understand business needs and current market landscape.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Boosted customer base penetration using creative promotional approaches.
- Managed product demonstrations and testimonials for performance evaluation.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Analyzed metrics to measure product performance.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Reduced project downtime with quality product inspections.
- Compiled product and customer data to generate informed profit projections.
- Directed planning and budgeting efforts.
- Monitored market trends and competitor performance to update promotional strategies.
- Set goals and formalized policies to maximize team performance and keep project on-task.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Consulted with buyers to determine projected demand for products and services.
- Maintained positive vendor relations to build strong partnerships.
- Coordinated design meetings and decisions with internal departments and teams.
Comexport TradingSão Paulo
Senior Digital Product Owner
02.2020 - 11.2021
Job overview
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Owned and prioritized product backlog.
- Allocated and approved team resource usage.
- Coordinated with software developers to create custom applications and trackers to achieve client goals.
- Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
- Focused on building critical features up front in order to identify constraints and technical challenges.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Wrote and distributed press releases to increase brand visibility.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Managed budget allocation and resource utilization to maximize marketing ROI.
ZUP I.T. INNOVATIONSão Paulo
Agile Product Owner
04.2019 - 02.2020
Job overview
- Worked on feature development and code implementation on front-end web applications, back-end API services, API portal and API gateway capabilities.
- Broke project into epics and implementable user stories.
- Attended Agile ceremonies, demos and production proving activities.
- Liaised with product team and development team to help break down requirements.
- Interacted with internal stakeholders as voice of customer.
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Owned and prioritized product backlog.
- Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
- Allocated and approved team resource usage.
- Communicated project updates to stakeholders at all levels.
- Implemented best practices to drive quality IT project delivery.
- Established and enforced project timelines and deadlines.
- Wrote, updated and maintained project documentation.
- Negotiated and managed project budgets to meet goals.
- Conducted quality assurance to verify accuracy of data used in IT projects.
- Led cross-functional teams to successfully complete IT projects.
- Devised test plans to validate accuracy of IT projects.
- Coordinated with external vendors to deliver IT project components.
- Managed various IT projects to meet deadlines and customer requirements.
- Partnered with project team members to identify and quickly address problems.
- Resolved staff conflicts and identified potential areas of improvement.
- Generated reports for IT project progress and performance.
- Developed and introduced IT strategies to improve operational efficiency.
- Identified and implemented cost-saving measures in IT projects.
- Trained personnel on use of IT tools and applications.
- Created and implemented contingency plans to address potential risks.
5A GESTAO DE TALENTOS LTDASão Paulo
Digital Product Owner
05.2018 - 04.2019
Job overview
- Owned and prioritized product backlog.
Oversaw entire product deployments from vision and creation to rollout and delivery. - I collaborated with the development team on user story services and writing tasks, removing development impediments with the Scrum Master.
- Coordinated with software developers to create custom applications and trackers to achieve client goals.
- Allocated and approved team resource usage.
- Focused on building critical features up front in order to identify constraints and technical challenges.
- Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Conducted market research to identify new opportunities and target markets.
- Wrote and distributed press releases to increase brand visibility.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Seguros SuraSão Paulo
Product Owner
05.2011 - 02.2018
Job overview
- Owned and prioritized product backlog.
- Oversaw entire product deployments from vision and creation to rollout and delivery.
- Focused on building critical features up front in order to identify constraints and technical challenges.
- Coordinated with software developers to create custom applications and trackers to achieve client goals.
Education
Nove De Julho UniversitySão Paulo
Associate’s Degree from Marketing
07.2010 - 07.2012
University Overview
- Completed professional development in 2012
Skills
Business Development
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Timeline
Product Manager
Serasa Experian
11.2021 - Current
Senior Digital Product Owner
Comexport Trading
02.2020 - 11.2021
Agile Product Owner
ZUP I.T. INNOVATION
04.2019 - 02.2020
Digital Product Owner
5A GESTAO DE TALENTOS LTDA
05.2018 - 04.2019
Product Owner
Seguros Sura
05.2011 - 02.2018
Nove De Julho University
Associate’s Degree from Marketing
07.2010 - 07.2012
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