Summary
Overview
Work History
Education
Websites
Education Other
Languages
Publications
Activities
Timeline
Generic

Welter Benicio

São Paulo

Summary

BUSINESS CONSULTING, GOVERNANCE, START, GROWTH & TRANSFORMATION QUALIFICATIONS Consulting – Provided strategic consulting to companies in manufacturing, retail, education (edtech), financial (fintech), and renewable energy—enhancing growth, business models, customer experiences, processes, profitability, and governance Executive Experience – Over 30 years of leadership in business creation, consolidation, growth, turnaround, transformation, and governance Startup Creation & Open Innovation – Proven track record in founding and scaling startups, along with active participation in open innovation programs Multinational Team Leadership – Extensive experience managing large corporate teams across different countries and cultures Global Account Management – Skilled in developing and overseeing corporate global accounts and high-level relationships with both corporate and government stakeholders, supported by CRM tools Mergers & Acquisitions – Expertise in identifying M&A targets, coordinating sales and acquisitions, and executing post-merger integrations Data & Analytics Proficiency – Adept at data structuring and developing machine/deep learning models (Python) for analytics and insight generation Compliance & Governance – Strong background in implementing compliance, HSE, and governance programs

Overview

38
38
years of professional experience

Work History

Founder and Director

Solvia Consulting
10.2015 - Current
  • Company Overview: Solvia was founded to provide consulting in business strategy, management and innovation, with a mission to foster sustainable growth leveraged on data-driven insights
  • Help companies — energy, oil & gas, water treatment, retail, health, and finance — evaluate their market and reformulate their business model, strategy and processes to drive meaningful results
  • Advised Aker Solutions (Norway) on its USD 43 million acquisition of Brazilian company CSE in 2016, from due diligence to closing over eight months
  • My scope included: Scoping and structuring the due diligence process, identifying key focus areas, evaluating operational, financial, commercial, and legal issues, along with their respective impacts, providing advice and support during meetings and site visits with the target’s facilities and management, delivering recommendations and guidance for post-merger integration (PMI), advising on governance and leadership evaluation, supporting negotiation phases throughout the project, offering a counterpoint to EY’s position on the findings, representations, warranties, and remedies
  • Advised Sigma Tratamento de Água on restructuring operations and driving growth from USD 3 million to USD 13 million in annual revenue
  • Conducted a comprehensive analysis of operational, financial, and commercial processes, implementing financial analysis, planning, reporting, and accounting frameworks, introducing financial controls for cash flow, payables, and receivables, establishing budgeting and forecasting processes, implementing working capital and fixed-asset planning and control, setting up project cost control and forecasting systems, instituting KYC (Know Your Customer) and project risk review analyses, deploying inventory and production management systems, including MRP software, launching a health, safety, and environment (HSE) program, developing a management remuneration program
  • Advised Takaoka/Matsuda on establishing a building energy storage joint venture
  • Provided advanced data analytics using machine and deep learning models to analyze customer behavior in a Brazilian financial consortium business and an online education platform, as well as to assess food delivery service performance and employee safety on the shop floor
  • Solvia was founded to provide consulting in business strategy, management and innovation, with a mission to foster sustainable growth leveraged on data-driven insights
  • Advised start-ups in the programs by ANPROTEC (National Association for Entrepreneurism), FEI (Industrial Engineering School) and SAMSUNG in 2018
  • Mentor to entrepreneurs, managers and MBA students of FGV (EAESP) since 2020

CEO, co-founder, partner and Board Member

Somma.ai
04.2020 - 10.2024
  • Company Overview: Somma.ai was founded to enable companies to implement self-service analytics
  • By developing and marketing a multicloud, zero-code AI platform—PaaS Somma—the startup delivered a solution that could be integrated seamlessly into back-end, mid-end, and front-end processes for businesses across all sectors
  • Implemented FP&A (Financial Planning and Analysis) processes
  • Established risk review and proposal procedures
  • Developed hiring, remuneration, and stock grant programs for key employees
  • Launched the PaaS Somma platform to the market
  • Introduced Somma Academy, a virtual data science training center based on the Somma platform
  • Transitioned the organization to a fully remote work model in response to the COVID-19 pandemic
  • Led Somma.ai’s selection to batch 0 of Boticário’s acceleration program
  • Successfully competed in the Vallourec-Mannesmann innovation challenge
  • Oversaw the company’s first capitalization round
  • Expanded Somma.ai’s client portfolio to include Ajinomoto, Foursys, Reachr, Vallourec, Siemens-FM USP, and Broadfactor
  • Somma.ai was founded to enable companies to implement self-service analytics

Division CEO and Oil & Gas Vertical Market Leader

Siemens
08.2010 - 08.2014
  • Company Overview: This division supplied steam and gas turbines, industrial fans, electrical and automation solutions, water treatment solutions, and multidisciplinary engineering services—primarily to clients in oil & gas, pulp & paper, and sugar & ethanol and had annual sales of USD 200 million
  • Oversaw P&L leadership, hiring and people development, strategic planning and execution, sales, marketing, HSE, and compliance for a division of 1,400 employees
  • The Oil & Gas Vertical Market team was responsible for providing data, insights, and guidance to all divisions, helping shape their three-year strategy and business plans
  • Coordinated initiatives that raised Siemens’ Net Promoter Score from 10% in 2011 to 32% by 2014
  • Led the turnaround and integration of Chemtech Engineering Company into the Siemens Group (2010–2014)
  • Consolidated Siemens’ position as a key supplier of electrical systems in the oil & gas market
  • Drove the expansion of steam turbine sales across Latin America (2010–2014)
  • Oversaw the establishment of an R&D center on Ilha do Fundão in Rio de Janeiro (USD 50 million CAPEX)
  • This division supplied steam and gas turbines, industrial fans, electrical and automation solutions, water treatment solutions, and multidisciplinary engineering services—primarily to clients in oil & gas, pulp & paper, and sugar & ethanol and had annual sales of USD 200 million

Oil & Gas DPS Country Manager / Service Leader for South America

General Electric
03.2007 - 06.2010
  • Company Overview: The O&G DPS business was formed following GE’s global acquisition of Vetco Gray
  • With 450 employees, it designed, manufactured, installed, and serviced oil and gas production and drilling equipment across Brazil and South America
  • Responsible for P&L leadership, talent acquisition and development, strategic planning and execution, sales, marketing, HSE, and compliance
  • Led GE O&G’s reentry into the Xmas tree market by securing a USD 22 million contract
  • Oversaw a USD 26 million CAPEX project to expand the Macaé plant
  • Negotiated a five-year frame agreement with Petrobras for services and spare parts
  • Established a tubular fabrication plant in Macaé
  • Headed the restructuring of GE O&G DPS’s service business in South America, including shutting down operations in Argentina, reorganizing in Venezuela, and expanding in Macaé
  • The O&G DPS business was formed following GE’s global acquisition of Vetco Gray
  • With 450 employees, it designed, manufactured, installed, and serviced oil and gas production and drilling equipment across Brazil and South America

CEO (Country Manager) / COO

Vetco Gray
08.2003 - 02.2007
  • Company Overview: Vetco Gray was formed after private equity firm Candover acquired ABB’s global Oil & Gas DPE Business Unit
  • With 450 employees, the company designed, manufactured, installed, and serviced oil and gas production and drilling equipment across Brazil and South America
  • Responsible for P&L leadership, talent acquisition and development, strategic planning and execution, sales, marketing, HSE, and compliance
  • Led the restructuring and turnaround of Vetco Gray in Brazil, moving from a USD 35 million EBIT loss in 2003 to a USD 23 million EBIT gain in 2005
  • Secured a USD 30 million contract to supply wellhead equipment to Petrobras
  • Oversaw the relocation of Vetco Gray’s industrial operations from Osasco to Jandira (São Paulo), a USD 20 million project completed in seven months
  • Expanded Vetco Gray’s customer base to include Exxon, Shell, Anadarko, Repsol, Transocean, and OGX
  • Implemented Vetco’s compliance program locally
  • Launched an EHS (Environmental, Health, and Safety) program
  • Vetco Gray was formed after private equity firm Candover acquired ABB’s global Oil & Gas DPE Business Unit
  • With 450 employees, the company designed, manufactured, installed, and serviced oil and gas production and drilling equipment across Brazil and South America

MMO and DPE Business Units CEO

Asea Brown Boveri
09.1998 - 07.2003
  • Company Overview: BU MMO supplied services to expand, modernize, revamp, maintain and operate industrial plants within the Oil & Gas sector in Brazil
  • BU DPE designed, manufactured, installed, and serviced oil and gas production and drilling equipment across Brazil and South America
  • Responsible for P&L leadership, talent acquisition and development, strategic planning and execution, sales, marketing, HSE, and compliance
  • Established the Maintenance & Modification (MMO) business unit in Brazil, scaling from a single employee in 1999 to 120 employees and USD 10 million in annual sales by 2001
  • Secured a USD 30 million contract to refurbish offshore production plants in Brazil
  • Negotiated a two-year service framework agreement for production platforms with Petrobras
  • Restructured the DPE business unit by business lines and launched a comprehensive turnaround program
  • BU MMO supplied services to expand, modernize, revamp, maintain and operate industrial plants within the Oil & Gas sector in Brazil
  • BU DPE designed, manufactured, installed, and serviced oil and gas production and drilling equipment across Brazil and South America

Manager of Offshore Operations

Petrobras
01.1987 - 07.1998
  • Participated in high-level projects and spent seven years working offshore
  • Served on a task force that successfully turned around the Carapeba 3 oilfield project (1992–1994)
  • Contributed to the project team that adapted Petrobras’s platform fleet to operate in water depths of up to 1,000 meters

Education

Master - Economics

FGV/EESP
01.2018

Master - Business Administration

FGV/EAESP
01.2001

Petroleum Engineering - undefined

Petrobras/UFBA
01.1988

Electrical Engineering - undefined

UFG
01.1986

Education Other

  • Data Science and Machine Learning, MIT, 05/01/23
  • Executive Training for Board Members, IBGC - Brasil, 01/01/19
  • PV Plants Design and Installation, US Solar – USA, 01/01/15
  • Environmental Economics, Harvard Extension School - online, 01/01/15
  • Energy and the Environment, Harvard Extension School- online, 01/01/15
  • M&A – A Brazilian Perspective, INSPER - Brazil, 01/01/15
  • Management of Strategic Accounts and Relationships, Siemens – Germany, 01/01/13
  • General Management, Siemens Leadership Center - Germany, 01/01/11
  • Sales Management for Senior Managers, Siemens/C3 Krauthammer - Brazil, 01/01/11
  • International Management Program, ABB Academy/Henley School – Switzerland, 01/01/02
  • Solar PV Plants – Project and Installation, US Solar – USA, 01/01/15

Languages

Portuguese
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Spanish
Intermediate (B1)

Publications

  • A Odontologia é
  • Meu Negócio – book: a manual for planning, creating and managing dental clinics.
  • 90 Dias – a fiction hinged on the expansion of consciousness published in 2024.
  • The Impact of Social Responsibility Practices on the Financial Performance of 160 Latin American Corporates – Econometric Analysis. (FGV/2018) – Master Dissertation.
  • Analysis and Selection of Strategic Options Based on the Creation of Value for the Shareholders. (FGV/2001) – Master Dissertation.
  • Large Stones Can Block the Way. Small Stones Can Make You Stumble - A Review of the Brazilian Oil & Gas Market Deficiencies. (2014). Blog & Magazine Brasil Energia.
  • Additional Incentives for Distributed Solar Photovoltaic (DSPV) in Brazil - Can the Benefits Justify the Incentives? (Harvard Extension School/2015) – Environmental Economics/Paper.
  • From Fossil Fuels to Alternative Sources of Energy – How Fast? (Harvard Extension School/2015) – Environmental Economics/Article.
  • Deforestation in the Amazon – A Tax Against the Ax. (Harvard Extension School/2016). Article.
  • How Safe Are You? Organization Culture and Work Safety (2014). Article.
  • The 'Corporate Prayer'...or a Moment of Lucidity? Career Management (2015). Article.
  • Working With Me is Killing You. Career Management (2015). Article.
  • Practicing Optimism in 4 Steps. Career Management (2015). Article.
  • What if the Business You Just Assumed is An Unexpected Time Bomb? Tips for a Turnaround. Business Management and Finance (2015). Article.
  • Diversity, a Rational Choice. A Review of Diversity in the Corporations Under the Economic Theory (2016). Article.
  • Numbers that Tell the Good Story. Business Valuation (2016). Article - Anjos do Brasil.
  • Where to Look For When in Need of Good Management Practices. Biomimetics as a Model for Business Managers (2016). Article.
  • In Search of Performance and Well Being - Part 1. The Practice of Mindfulness as a Performance Lever for the C-Level (2016). Article.
  • What to Expect From 2018? Top Trends for Managers and Entrepreneurs. Article (2018).
  • Is It the End of Your Career? The End of the Career Concept as We Know It. Article (2018).
  • Leadership Lessons – I. Lessons from England’s Darkest Hour. Article (2018).

Activities

  • Solvia Consulting, Founder and Director, 10/01/15, Present, Advised Aker Solutions (Norway) on its USD 43 million acquisition of Brazilian company CSE in 2016, from due diligence to closing over eight months., Advised Sigma Tratamento de Água on restructuring operations and driving growth from USD 3 million to USD 13 million in annual revenue., Advised Takaoka/Matsuda on establishing a building energy storage joint venture., Provided advanced data analytics using machine and deep learning models to analyze customer behavior in a Brazilian financial consortium business and an online education platform.
  • Somma.ai, CEO, co-founder, partner and Board Member, 04/01/20, 10/01/24, Implemented FP&A (Financial Planning and Analysis) processes., Launched the PaaS Somma platform to the market., Transitioned the organization to a fully remote work model in response to the COVID-19 pandemic.
  • Siemens, Division CEO and Oil & Gas Vertical Market Leader, 08/01/10, 08/01/14, Coordinated initiatives that raised Siemens’ Net Promoter Score from 10% in 2011 to 32% by 2014., Oversaw the establishment of an R&D center on Ilha do Fundão in Rio de Janeiro (USD 50 million CAPEX).
  • General Electric, Oil & Gas DPS Country Manager / Service Leader for South America, 03/01/07, 06/01/10, Led GE O&G’s reentry into the Xmas tree market by securing a USD 22 million contract., Established a tubular fabrication plant in Macaé.
  • Vetco Gray, CEO (Country Manager) / COO, 08/01/03, 02/01/07, Led the restructuring and turnaround of Vetco Gray in Brazil, moving from a USD 35 million EBIT loss in 2003 to a USD 23 million EBIT gain in 2005., Secured a USD 30 million contract to supply wellhead equipment to Petrobras.
  • Asea Brown Boveri, MMO and DPE Business Units CEO, 09/01/98, 07/01/03, Established the Maintenance & Modification (MMO) business unit in Brazil, scaling from a single employee in 1999 to 120 employees and USD 10 million in annual sales by 2001.
  • Petrobras, Manager of Offshore Operations, 01/01/87, 07/01/98, Served on a task force that successfully turned around the Carapeba 3 oilfield project (1992–1994).

Timeline

CEO, co-founder, partner and Board Member

Somma.ai
04.2020 - 10.2024

Founder and Director

Solvia Consulting
10.2015 - Current

Division CEO and Oil & Gas Vertical Market Leader

Siemens
08.2010 - 08.2014

Oil & Gas DPS Country Manager / Service Leader for South America

General Electric
03.2007 - 06.2010

CEO (Country Manager) / COO

Vetco Gray
08.2003 - 02.2007

MMO and DPE Business Units CEO

Asea Brown Boveri
09.1998 - 07.2003

Manager of Offshore Operations

Petrobras
01.1987 - 07.1998

Master - Business Administration

FGV/EAESP

Petroleum Engineering - undefined

Petrobras/UFBA

Electrical Engineering - undefined

UFG

Master - Economics

FGV/EESP
Welter Benicio