Willian Botelho

I am currently allocated at Vertem, working on the development of loyalty platforms for major banks, focused on points redemption, sweepstakes, and engagement mechanics.

• Development of responsive applications using React, with emphasis on Micro Frontend architecture and a mobile-first approach.
• Integration with BFFs (Backend for Frontend) to optimize API communication and improve performance.
• Implementation of new features in loyalty program platforms, including points redemption, sweepstakes, and gamified engagement mechanics.
• Performance optimization through componentization, hook reuse, and clean code best practices.
• Collaboration with backend teams to define API contracts and align integrations.
• Participate every day in code reviews to ensure quality, scalability, and consistency of the codebase.
• Application of design system principles to maintain visual consistency and enhance usability.

This is a short-term, high-priority project with a delivery timeline of less than two months, where timely execution is critical to the client’s revenue generation.

• I am engaged in multiple strategic projects with DevPlans, among which I highlight:
• Serving as Squad Leader for a team of 5 developers in a CRM project for the City Council of Florianópolis, with direct responsibility for product strategy, team leadership, and delivery management. In this role, I ensure that the development roadmap is aligned with stakeholder expectations, while driving efficiency, scalability, and long-term value creation.
• Beyond this initiative, I continue to contribute to several other projects with teams of similar size, consistently working to bridge the gap between technical execution and business objectives. My focus is on fostering collaboration, ownership, and high performance, enabling teams to deliver robust, user-centric solutions that directly support organizational growth.

• Overseeing contracts for websites and mobile applications, delivering customized digital solutions to companies and local initiatives.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Built a positive organizational culture that fostered creativity, innovation, and employee engagement.

• At the company, I led the development of a full SSR Google Ad Manager using Next, React, and TypeScript for the DrogaRaia and Drogasil websites. Delivered in just one week, this feature enabled the activation of multiple banners simultaneously and has since become a core revenue stream, generating millions of dollars in monthly revenue.
• I drove SEO optimization efforts that positioned key medicine and drug information pages at Google's #1 ranking, significantly increasing organic traffic and strengthening the company's digital presence in a highly competitive market.
• I also contributed to the evolution of a clean, scalable architecture in a Micro Frontend environment, applying TypeScript, modular design, and React best practices to improve maintainability, performance, and team productivity.

• I worked mainly on the Anbima project, which informs, represents, self-regulates, and educates the Brazilian financial market. I can mention among my duties:
• Development of scalable components in React.
• Development and maintenance of the platform that gathers asset data from the Brazilian financial market.
• Responsible for helping JR developers improve themselves.
• Active contribution in the insertion of design partners and front-end architecture.
• Management of homologation and production environments.
• Manage complex dynamic routes and links with Next.

• I worked on the websites and applications of the largest pharmacy network in Latin America. Among my duties:
• Development of scalable components in React.
• Development of Drogasil and DrogaRaia APPs in React Native.
• Responsible for embedding and modeling Google Ad Manager ads on websites.
• Responsible for maintaining ad inventory and billing on the Google platform.
• Management of development environments, approval, and production.
• Creation and standardization of development processes.
• SEO optimizations and development of Unit Tests and StoryBooks.
• Project links: https://www.drogaraia.com.br/ and https://www.drogasil.com.br/ (same company that owns the two websites).