Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Software
Timeline
Barista

Ana Cecilia Gondim Velloso Branco

Coffee Producer And Architect
Belo Horizonte - MG

Summary

Veteran coffee producer with successful specialty coffee sales and with top-level skills in networking during 8 years in coffee industry. Built horizontal and vertical connections to improve professional relationships in the coffee chain. Forward-thinking Company Owner with clear strategy in sales improvement. Strong leadership, logistical and social skills resulted in extensive professional network. Positive outlooks and excellent skills in marketing strategies led to get known the farm company internationally. Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in understanting the difficulties of the business and seeking for new solutions and paths. Likeable personality and customer-focused background coupled with expertise in specialty coffee. Ready to tackle new challenges and build success with exciting organization.

Overview

14
14
years of professional experience
21
21
years of post-secondary education
1
1
Language

Work History

Company Owner

São Luiz Estate Coffee
Carmo do Paranaíba - MG
11.2014 - Current
  • Aligned branding initiatives and sales strategies with client goals.
  • Automated manual workflows to improve audit controls.
  • Supported company goals through careful reinvestment of profits.
  • Created vision and mission for the farm company and kept employees focused on achieving both.
  • Spearheaded revenue growth through sales, new and enhanced product development and new market penetration.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
  • Improved records management systems for leases and contracts to boost renewals timeliness.
  • Interacted well with customers to build connections and nurture relationships.
  • Strategically managed resources, milestones and budgets, saving in expenses.
  • Increased direct sales by establishing goals and overseeing performance.
  • Created and implemented aggressive action plan to address pressing cashflow control needs.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Managed daily operations of cashflow organization, orchestrating forward-thinking strategies to accomplish profit and expansion goals.
  • Served instrumental role in organizational transformation and implementation and participated in corporate restructurings.
  • Upheld great standards of leadership for other producers, consistently leading by example for best-in-class farm of the region.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Built loyal account base and long-term business relationships with exporters and roasters accounts.
  • Generated and developed leads, using networking and international events to acquire new clients.
  • Studied latest trends to add new merchandise to product lineup, improving sales revenues.
  • Teamed with marketing agency to create branding, organization's mission and vision statements.
  • Directed product flow and informed management of delays and challenges, as well as suggested resolutions.
  • Promoted positive customer experience through guided visits at the farm.
  • Supervised daily operations of financial contracts.
  • Raised property accuracy and accountability by tracking new paths to management.
  • Developed and implemented high-quality work environment as measured through employee satisfaction ratings.

Architect

Grupo Architects
Belo Horizonte - MG
10.2003 - 01.2010
  • Consulted with clients to determine functional and spatial requirements of new structure.
  • Completed comprehensive code compliance evaluations to scrutinize projects against established architectural criteria.
  • Coordinated with cross-functional teams to improve structure sustainability and design.
  • Researched zoning laws and building codes to verify conformance with regulatory agencies.
  • Created, printed and modified drawings in AutoCAD and Revit.
  • Conducted pre-planning studies for new construction and renovations to buildings and facilities that included specialized functions.
  • Coordinated with clients, consultants and contractors during construction bidding.
  • Researched materials to determine appropriate selection for projects.
  • Attended team meetings to resolve technical and project issues and review project schedules.
  • Reviewed technical drawings developed by CAD technicians and drafters.

Education

Bachelor of Urban And Regional Planning - Urbanism

Izabela Hendrix University
Belo Horizonte - MG, Brazil
02.2004 - 07.2006

Bachelor of Architecture - Architectural Engineering

Pontificia Universidade Catolica De Minas Gerais
Belo Horizonte - MG, Brazil
08.1998 - 06.2003

High School Diploma -

Colegio Pitagoras
Belo Horizonte - MG, Brazil
01.1992 - 12.1994

Exchange Student - English

Weston McEwen High School
Athena OR, USA
08.1993 - 06.2004

Skills

  • Business growth
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Accomplishments

  • Collaborated with team of SEBRAE company in the development of Origin Coffee Project.
  • November 2019 - Interview Following Food is an unprecedented series made in partnership with the British television network BBC that investigates how farmers and researchers are working to ensure the world's food in the future. Divided into six episodes, the series shows the challenges of producing healthy and enough food to meet a population that is expected to reach 10 billion people in just 30 years. Recorded in Brazil, the United States, the United Kingdom, the Netherlands, Africa and China, Following Food addresses the challenges of using water efficiently; the reduction of waste, responsible for the loss of one third of global food production; technological innovations that contribute to the development of the sector; the link between the producer and the consumer, including the dissemination of information about the food and how it was grown; and the issue of family succession in the agricultural sector, which employs around a quarter of the world's population. (MINUTE 8’27” TO 10’02”) https://www.youtube.com/watch?v=EagcgSfpEzY&lc=Ugx2s1YnpyOOSgiW8zx4AaABAg
  • May 2019 - Panel The Strength of women in the coffee chain – The importance of D.O. for differentiating coffees - Meeting of innovation and technology for coffee
  • April 2019 – Interview to Coffee Roasters Guild - Specialty Coffee Expo Boston
  • August 2017 – Article for Perfect Daily Grind - Cerrado Mineiro Region Creating Coffee Traceability https://www.perfectdailygrind.com/2017/08/region-cerrado-mineiro-creating-coffee-traceability/
  • June 2017 - Participation in the Launch Panel of the Cerrado Mineiro Region - World of Coffee Budapest
  • February 2017 – Article for Perfect Daily Grind - Producer Insight: 4 keys Farming Success https://www.perfectdailygrind.com/2017/02/producer-insight-4-keys-farming-success/

Affiliations

  • Federation of Coffee Growers of the Cerrado Mineiro Region

Additional Information

Events (conferences/expo) and Trips

2020-feb Business Origin Trip to Guatemala to visit exporters and producers

2019-nov SIC International Coffee Week - Belo Horizonte

2019-jun World of Coffee Berlin

2019-may Meeting of Innovation and Technology for coffee

2019-apr Specialty Coffee Expo Boston

2018-nov SIC International Coffee Week - Belo Horizonte

2018-oct 3° Congress Women of Agribusiness - São Paulo

2018-jun World of Coffee Amsterdam

2018-may VI Simposium of de Markey & Certification for Coffee - Monte Carmelo

2018-apr Specialty Coffee Expo Seattle

2017-oct SIC International Coffee Week - Belo Horizonte

2017-jun World of Coffee Budapest

2017-apr Meeting of Innovation and Technology for coffee

2016 SIC International Coffee Week - Belo Horizonte

2015 SIC International Coffee Week - Belo Horizonte

Software

  • Microsoft Office

Timeline

Company Owner

São Luiz Estate Coffee
11.2014 - Current

Bachelor of Urban And Regional Planning - Urbanism

Izabela Hendrix University
02.2004 - 07.2006

Architect

Grupo Architects
10.2003 - 01.2010

Bachelor of Architecture - Architectural Engineering

Pontificia Universidade Catolica De Minas Gerais
08.1998 - 06.2003

Exchange Student - English

Weston McEwen High School
08.1993 - 06.2004

High School Diploma -

Colegio Pitagoras
01.1992 - 12.1994
Ana Cecilia Gondim Velloso BrancoCoffee Producer And Architect