PAULO CÉSAR BELLESSO FERRETTI
Jundiaí,São Paulo
Resumo
Over twenty tree years of experience in infrastructure projects with a focus on geotechnical, hydraulic, erosion control, in the areas of roads, energy, buildings, and environmental projects.
Over ten years of executive experience in team and people management, with a moderation and integration profile for strategic, tactical, and operational definition in a multinational company.
Deep knowledge in the application of geosynthetics in geotechnical foundations, soil reinforcement, drainage, and flow control.
Technical consulting, courses, and lectures to civil engineering projects and consulting companies throughout Latin America.
Market development through the demonstration of technical feasibility (cost/benefit) with presentations to construction companies and designers across Latin America.
Training, Presentations and Lectures clients on new products and technologies in civil engineering and geotechnics, with an emphasis on geosynthetics, gabions, rockfall protection and other new engineering solutions.
Management of a team of civil engineering designers focused on infrastructure in Latin America and Europe.
Coordination of strategic market plans for engineering products and solutions with a focus on performance and technical/economic evaluation.
Management of the strategic marketing area and Dept. at the Latin American level, evaluating the performance of Inbound technical-commercial actions and product performance through CRM / MKT lead Management / Power BI, with KPIs Dashboards.
Extensive knowledge of sales processes, promotion, and market development of products for civil engineering applications.
Proficient in AutoCAD, Civil 3D, MS-Project, CRM Dynamics, Sales Force -Pardot and advanced Office skills.
Fluent in English and Spanish, with basic knowledge of Italian.
Visão geral
25
25
years of professional experience
2027
2027
years of post-secondary education
Experiência profissional
Latin America Marketing Manager
MACCAFERRI OF BRASIL
2016.01 - 2026.02
- Managing the entire Latin American marketing operation in 19 countries, focusing on local market strategies and responsible for implementing high-level strategies.
- Creation of launch campaigns and definition of KPIs with CRM.
- Reporting to the Italian headquarters with performance indicators and metrics.
- Management of Promotion, Digital Marketing, and Strategic Marketing areas of the organization.
- Multinational industry manufacturing materials with metallic solutions and geosynthetics for civil engineering solutions in the infrastructure, hydraulic, erosion control and rockfall hazard mitigation
Latin America Marketing Coordinator
MACCAFERRI OF BRASIL
2012.01 - 2016.12
- Coordinating the Marketing area of the Latin American headquarters, focusing on the technical engineering market.
- Responsible for the strategic definition of new products in conjunction with Technical, Commercial, and R&D areas.
- Assisting in the management of all processes related to the Marketing area, reporting to the national board and the Italian headquarters.
- Multinational industry manufacturing materials with metallic solutions and geosynthetics for civil engineering solutions in the infrastructure, hydraulic, erosion control and rockfall hazard mitigation
Technical Advisory Engineer
MACCAFERRI OF BRASIL
2009.01 - 2012.12
- Working in the technical department of the company, preparing reports on structural pathologies, conducting courses and lectures.
- Assisting in the development of product tests, preparing calculations and stability checks in project development with consultants throughout Latin America.
- Multinational industry manufacturing materials with metallic solutions and geosynthetics for civil engineering solutions in the infrastructure, hydraulic, erosion control and rockfall hazard mitigation
Project Engineer
MACCAFERRI OF BRASIL
2007.01 - 2009.12
- Responsible for managing the project team at the Latin American, European, and Indian levels.
- Studies in the infrastructure segment developing analyses with solutions in the geotechnical, hydraulic, and environmental protection areas.
- Multinational industry manufacturing materials with metallic solutions and geosynthetics for civil engineering solutions in the infrastructure, hydraulic, erosion control and rockfall hazard mitigation
Technical Assistant
MACCAFERRI OF BRASIL
2004.01 - 2007.12
- Working with the technical/commercial area as technical support in serving clients such as construction companies and designers in the use of products manufactured by the company.
- Multinational industry manufacturing materials with metallic solutions and geosynthetics for civil engineering solutions in the infrastructure, hydraulic, erosion control and rockfall hazard mitigation
Civil Engineering Intern
MACCAFERRI OF BRASIL
2003.09 - 2004.12
- Conducting studies and projects of technical feasibility, and geotechnical and hydraulic analyses at the Brazil and Latin America levels.
- Multinational industry manufacturing materials with metallic solutions and geosynthetics for civil engineering solutions in the infrastructure, hydraulic, erosion control and rockfall hazard mitigation
Building Technician
META CONSTRUÇÕES
2002.07 - 2003.09
- Acting in Industrial works, conducting studies, technical drawings with CAD.
- Technical responsibility for industrial works in companies such as Thyssen Krupp, Amcor Pet, Duratex, Ideal Standard Coca-Cola, among others.
- Medium-sized construction company operating in the industrial building construction works
Technical Assistant in Building
GOVEIA & OLIVEIRA CONSTRUÇÕES
2001.01 - 2002.07
- Performing quantitative surveys, descriptive memorials, budgeting for works, visits, and technical support in civil and building works.
- Medium-sized construction company operating in residential, commercial and industrial building construction works
Building Technician Intern
GOVEIA & OLIVEIRA CONSTRUÇÕES
2001.01 - 2002.07
- Technical support for technical purchases, service measurements, schedules, and organizational charts for civil works.
- Medium-sized construction company operating in residential, commercial and industrial building construction works
Formação acadêmica
MSc - Structures and Geotechnics
UNICAMP
Campinas, SPMBA - Strategic Marketing Management
FGV
Jundiaí, SPBusiness and Marketing Intelligence - Market Intelligence Extended Course
Live University
São Paulo, SPSpecialization in Geosynthetics Application - University Extension Course
USP
São Carlos, SPCivil Engineering - Graduation
Anhanguera Educacional – FPJ
Jundiaí, SPBuilding Technician - Technical High School Course
"Vasco Antônio Venchiarutti" State Technical School
Jundiaí, SPHabilidades e competências
- Comunicação eficiente com a equipe
- Proatividade em solucionar problemas
- Determinação e persistência para o alcance de metas
- Empatia perante as necessidades das pessoas
- Capacidade de planejamento e organização do trabalho
- Bom relacionamento interpessoal para trabalho em equipe
- Determinação e persistência na conquista de metas
Personalizado
- Idade: 43
- Número of Children: 2
- Título: Civil Engineer, Geotech Specialist, MBA - Latam Marketing Manager
Afiliações profissionais
CREA-SP (Conselho Regional de Engenharia e Agrimensura de SP)
ABMS-NRSP ( Associação Brasileira Mecânica do Solos e Engenharia Geotécnica)
Idiomas
Português
Língua materna
Inglês
Avançado
C1
Espanhol
Proficiente
C2
Italiano
Pré-intermediário
B1
Linha do tempo
Latin America Marketing Manager
MACCAFERRI OF BRASIL
2016.01 - 2026.02
Latin America Marketing Coordinator
MACCAFERRI OF BRASIL
2012.01 - 2016.12
Technical Advisory Engineer
MACCAFERRI OF BRASIL
2009.01 - 2012.12
Project Engineer
MACCAFERRI OF BRASIL
2007.01 - 2009.12
Technical Assistant
MACCAFERRI OF BRASIL
2004.01 - 2007.12
Civil Engineering Intern
MACCAFERRI OF BRASIL
2003.09 - 2004.12
Building Technician
META CONSTRUÇÕES
2002.07 - 2003.09
Technical Assistant in Building
GOVEIA & OLIVEIRA CONSTRUÇÕES
2001.01 - 2002.07
Building Technician Intern
GOVEIA & OLIVEIRA CONSTRUÇÕES
2001.01 - 2002.07
MBA - Strategic Marketing Management
FGV
Business and Marketing Intelligence - Market Intelligence Extended Course
Live University
Specialization in Geosynthetics Application - University Extension Course
USP
Civil Engineering - Graduation
Anhanguera Educacional – FPJ
Building Technician - Technical High School Course
"Vasco Antônio Venchiarutti" State Technical School
MSc - Structures and Geotechnics
UNICAMP