Isabela Rossa
São Paulo
Summary
Strategic Business Development Professional with over 5 years of hands-on experience building and leading a company within the Brazilian cryptocurrency ecosystem from scratch. Possesses deep knowledge of cryptocurrency and financial services, having successfully navigated market expansions and product innovations in the LATAM region. Expert in leading cross-functional teams across Compliance, Operations, Legal, Finance, Marketing, and Product departments to foster business growth and ensure regulatory adherence. Renowned for developing strategic partnerships, optimizing operational efficiencies, and driving strategic market penetration. Effectively bridges communication between Brazilian and US entities, securing strategic alignment and organizational success. Proven track record of leadership in the dynamic crypto market, demonstrating unparalleled commitment to leveraging industry expertise for sustained business growth and market leadership in LATAM.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Brazil Country Manage
Coin Cloud
2021.02 - 2024.01
- Led company's business strategy in Brazil, achieving over 7 figures in revenue in first year, tripling market share, and securing thousands of new customers.
- Built and maintained strategic partnerships with clients, customers, and key stakeholders in crypto and tech industry, including Brazilian's largest retailers Carrefour, GPA and BRmalls.
- Recruited, trained, and managed high-performing team of 10 employees to execute company's objectives.
- Managed budgeting, financial planning, and KPI tracking while ensuring quality control in banking relationships and regulatory compliance.
- Represented company as spokesperson in Brazil for industry events, local media news, conferences panels, podcasts, and networking opportunities.
- Adapted company's products, services, and marketing strategies to meet specific needs and preferences of local market.
- Stayed updated on local regulations, policies, and compliance requirements, ensuring company's operations are in accordance with legal and ethical standards.
- Identified market expansion opportunities across new regions, segments, and customer demographics, alongside product adaptations like PIX and NFTs, fostering partnerships with key industry players like Mercado Bitcoin, Tecban, and others.
- Prepared regular reports on sales performance, market trends, and competitive landscape for USA stakeholders.
International Business Development
Coin Cloud
2019.07 - 2021.02
- Developed comprehensive business plan for Brazil operations, encompassing market research, regulatory compliance, and identification of local business opportunities.
- Coordinated closely with accountants and lawyers to establish company entity in Brazil
- Developed strategic partnerships with banks, business partners, and retailers to successfully launch operations in Country.
- Adapted company's products, hardware, services, and marketing strategies to meet specific needs of local market.
- Coordinated closely with importers to establish and maintain consistent flow of product shipments between United States and Brazil.
- Successfully drove profitability within first month of launching operations, assuming overall responsibility for all departments.
Education
BBA - Business Administration
Dallas Baptist University
DallasMBA - Master of Business Administration
University of Illinois At Urbana-Champaign
Champaign, IL01.2025
Skills
- New Business Development
- Strategic Partnership
- Risk Management Processes
- Team Leadership Development
- Public Speaking
- Problem-Solving Abilities
- Financial Industry Products
- Blockchain and Cryptocurrency
Certification
Become a Product Manager - Udemy
Strategic References - FGV
Resilient Leadership - Harvard
Databases and SQL - IBM
Columnist - Written 17+ articles since August 2022 on Blockchain and Cryptocurrency for Portal do Bitcoin
Languages
English
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Timeline
Brazil Country Manage
Coin Cloud
2021.02 - 2024.01
International Business Development
Coin Cloud
2019.07 - 2021.02
BBA - Business Administration
Dallas Baptist University
MBA - Master of Business Administration
University of Illinois At Urbana-Champaign
Become a Product Manager - Udemy
Strategic References - FGV
Resilient Leadership - Harvard
Databases and SQL - IBM
Columnist - Written 17+ articles since August 2022 on Blockchain and Cryptocurrency for Portal do Bitcoin
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