Cristiano Carvalho

Responsible for managing 102 retail operations and their routines such as sell-in and sell-out and for the brand's expansion plan in the local market through the excellent network with the shopping center segment. Managing the profitability of the channel and investors through constant monitoring of the P&L. Fostering teamwork to ensure standardization, positioning and elevation of the brand.

Responsible for managing direct and indirect sales channels, expansion, negotiation, and leadership of more 190 employees.

Responsible for the brand expansion, negotiation with malls and contract management.

Responsible for managing the company's own store base and routines related to retail.

Responsible for Independent Retail channel (franchise and Wholesale), focused on implementation franchise business, negotiation with malls and sell-in/sell-out management.

Responsible for own stores and 17 franchises, which accounted for 55% of the company’s profits.

Responsible for Franchise startup and management business in RJ, POA, BSB, BH and CTBA

Responsible for implementation and execution of store management routines.