Vitoria Marine

Responsible for the end-to-end strategy, planning, and execution of marketing and communication for the SME (Small and Medium Enterprises) Retail segment at Santander, always aligning business objectives with effective brand positioning. Also leads the Programa Avançar, Santander’s non-financial support initiative for entrepreneurs across Brazil — from digital content to large-scale events.

Main responsibilities and highlights:

• Defines and implements marketing strategies focused on SME growth and value generation;
• Leads Programa Avançar, including:
• Creation of two online platforms with free training for entrepreneurs;
• Coordination of 350+ events across Brazil;
• Development of scalable mentoring processes and internal ambassador networks;
• Launch of the “Empresas Universitárias” program, connecting students to SMEs with Santander co-funding scholarships;
• Management of nationwide meeting rooms and client-use spaces;
• Strategy for the partner promotion portal (B2B visibility);
• Leads content strategy across formats: online courses, podcasts, newsletters, articles;
• Oversees inbound marketing, SEO, and digital growth campaigns;
• Tracks performance through KPI dashboards and data-driven reporting;
• Manages cross-functional teams and external partners to ensure quality and alignment.

• Provided support across operations, administrative tasks, and early-stage marketing initiatives. Collaborated with different teams, gaining hands-on experience in a dynamic investment environment and developing versatility, organization, and communication skills.

• Supported the Training & Development team with a wide range of initiatives across the HR department. Responsibilities included recruitment and selection for internal teams, managing the internship program, and coordinating internal and external training sessions, including e-learnings.
• Actively participated in the design and promotion of wellness strategies, helped organize corporate events, welcomed new hires, and collaborated on internal communication efforts. Additionally, traveled alongside external consultants to deliver commercial training sessions, gaining valuable field experience in learning and development.

• Conducted detailed analysis of sales data and inventory levels to support product planning and selection processes. Leveraged fashion knowledge to assist in identifying and selecting new trends, ensuring the product assortment stayed aligned with market demands and customer preferences. Collaborated closely with the buyer team to optimize product assortment and inventory management. Occasionally involved in forecasting and sales projections to aid decision-making. Developed strong analytical skills and contributed to maintaining efficient stock control.

• Developed and executed innovative and attractive product displays, adapting to seasonal changes, market trends, and festive dates. Conducted detailed report analyses — including sales rotation, stock levels, and product subcategories — to inform merchandising decisions.
• Collaborated closely with the Buying Team and Store Managers to ensure displays met brand standards and aligned with regional customer preferences and demand. Maintained a strategic vision to tailor visual merchandising to the specific needs and characteristics of each store’s location, enhancing customer engagement and sales performance.